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Over the last two years, RSS feeds have been adopted by content publishers of all shapes and sizes — from individual bloggers to established media giants. RSS is being used by the online properties for media publishers in every segment — all of the top ten daily...
As everyone in advertising knows, September 25th through 29th marks the weeklong celebration of the industry, cleverly known as Advertising Week, here in New York City. The days are filled will events, seminars, and conferences that feature an array of topics and a number of activities. But while the day's...
Last week, thousands of businesspeople gathered at the CTIA convention in Los Angeles, the semi-annual show where companies unveil the latest and greatest mobile products and services. I was among those wandering the show floor in a state of over-stimulation that is the hallmark effect of a good tradeshow....
Audio Branding typically refers to an immediate recognition of a piece of music and identifying it with a specific company. Think of NBC's bell-like tones or the sadly unforgettable McDonald's 'I'm lovin' it' ditty. Now it's time to open your mind to include podcasting in the Audio...
I've been in the marketing and public relations business close to 15 years now and if I had a dollar for every client who ever wanted to 'build buzz' I'd have a lot more money to show for those years. Buzz is the elusive goal of any marketing program. More...
At the July's Search Insider Summit in Colorado, there was a lot of talk about click fraud and how marketers are searching for ways to get more value from their search advertising dollars. A number of companies have responded to advertisers' needs by offering different methods of retargeting. Early results...
For many people involved in the Internet industry during the first heyday, Geoffrey Moore's 1991 best-selling technology marketing book, Crossing the Chasm, was the go-to resource for marketing high-tech products and services. Most marketers already recognized five distinct customer segments in technology marketing — innovators, early adopters, the early...
If you're like many online marketers, Pay-Per-Click (PPC) advertising takes up a sizable chunk of your budget, and email marketing is a regularly implemented program. But, somehow, you rarely even think of using "PPC" and "email marketing" in the same sentence — let alone of combining the two in...
As the marketing guru of your company, you've decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual...
There's been a ton of news on the Google-eBay announcement around pay-per-call. The message is that pay-per-call is a way to apply pay-for-performance advertising to something small businesses actually want — phone calls. The publisher now has something else to package and sell to businesses —phone leads. ...