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Timeline: 2000 Aug: Google's targeted keyword advertising appears on the search results page Oct: Google launches AdWords, a self-service ad buying system that expands their keyword advertising program 2001 (top query: nostradamus) Google expands search service and partners with several companies; notably Yahoo, Sprint, Vodafone, and AT&T 2002 (top query: spiderman) Feb: Google introduces PPC pricing...
What will it mean to know you can trust an email message? The triangle of trust between volume email senders, mailbox providers (like Yahoo! and AOL) and recipients is severely bent if not broken. Recipients are regularly abused by malevolent actors masquerading as legitimate brands to send spam, phishing attacks...
There is no question that paid search advertising has been one of the most revolutionary advertising models we've seen to date. Online ad spending in the U.S. surged to a record $12.5 billion in 2005 and search advertising — also coined "pay-per-click" advertising — is by far the fastest...
The newest buzz in marketing is experiential marketing. While many define it as tapping the senses through a variety of marketing tactics, we know it's more than that. It is about creating a true emotional connection between your customer and your brand. Having worked with college students for more...
Do you think that people are too ready to sue each other in this country? That's positive thinking, but the reality is that in the good old USA, litigation is business by any means. So, it was inevitable that the click fraud issue would end up in...
Let's get right to the point. You want to reach people online to promote your product/services or your advertiser's products/services. Online is obviously one of the best places to reach your target audience, but how many of you have considered online radio also known as audio streaming as...
A couple of nights ago, I thought I'd give my email-mad fingers a break and take a few minutes to putt around Golf magazine. But before I could even get to the article that promised to drop my handicap by five strokes, I was struck by the true profundity...
Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model. For example, Revenue.net, formerly a sole PPC provider, recently launched a CPA model. Are other providers...
Step into an interactive agency these days and you'll undoubtedly fall over people spouting off about the wondrous powers of behavioral targeting. That is, if you manage to dodge the crowd still going on and on about search marketing (sorry guys, that is so last year). No, 2006 it...
Much lip service is paid to the effectiveness of utilizing the Internet for marketing and without exception, the focus is always the same tools: email, ads, search, and now blogs and online video. But little literature, if any, actually presents the other interactive services that consumers also use,...