Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Yesterday it was reported that Microsoft Corp. is currently in discussions with Facebook Inc. to invest in the social network. The investment could be upwards of $10 billion. According to the Wall Street Journal, Google Inc. has also been approaching Facebook regarding a potential investment. Should Facebook agree to an...
With fall in full swing, many industry events are being prepared for. OMMA and IAB are happening here in New York City as I type this, but two months from now the ad:tech franchise will make its way to the big apple. Its current stop is in London where...
The results are in! JWT and Adweek announced their findings from a study conducted that assesses the difference between the media-create perception of the industry and the actual opinions of American adults. The study, titled “Ad Industry Perception Survey,” showed that only 14% of Americans respect people in the advertising...
If you follow the public companies within the Internet advertising space, you should have some familiarity with the rise and fall of Valueclick. The stock went from around $13 in the middle of 2006, doubled within five months before the start of this year, and then added roughly 30%...
A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected - that offline media channels are having a major impact on online searches and online purchase behavior. The study...
Today, Microsoft reportedly lost an antitrust case after the European Union court agreed with a prior ruling that the software giant abused its position in the market to squash any potential rivals. The court upheld the decision that was made in 2004 against the company and will fine them $689.9...
In the wake of the NBC battle over pricing with Apple for popular television shows on iTunes, the technology giant is looking for alternatives to fill the void that will be felt when the entertainment network’s existing contract runs out. Apple is said to be in talks with News Corp....

Targeting Social Networks

The word on the street is that Facebook is preparing to introduce a new advertising plan that will let marketers customize ads for its more than 37 million customers. When you consider the amount of personal information Facebook members have put into their pages, the potential for advertisers is...
Revenue Science, Inc. has released a study conducted by JupiterResearch that found online users are consistently more receptive to behaviorally targeted advertisements than contextual advertising. Results showed that targeted behavioral ads outperformed contextual ads up to 22%. Also found was that the audience interested in behavioral ads is considered of...
WPP, who has been teasing the media for some time now about whom they will acquire next has finally, let the cat out of the bag. Schematic, one of the largest independent interactive agencies in the United States will be joining the WPP Digital family and will work closely with...