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Analysts study the patterns of companies and the ebb and flow of their revenues and developments, and then suggest what should be done. It’s what they do. Recently analysts have said that Yahoo Inc. may be more valuable to shareholders if the company broke its Internet businesses into pieces...
It seems that Google’s troubles are far from over. The search behemoth has removed advertisements from its social network Orkut, an especially popular site in India and Brazil. The ads running were on 1% of the site according to Google Inc. and were part of a testing phase to see...
Facebook is steadily growing stronger and stronger as it starts to surpass its rival MySpace in popularity now in the U.K. as well as the U.S. Last week the site was reported to have a valuation of $10 billion and Microsoft was supposedly in talks to invest $500 million...

Google CPA Optimizer

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars each month from advertisers paying pennies per click to tens of dollars....
Today, Google is facing a Senate hearing that will determine whether or not the company is allowed to acquire DoubleClick for $3.1 billion. The witnesses that will be appearing in front of the panel include analysts, company officials and consumer privacy experts that sit on both sides of the fence...
Yesterday it was reported that Microsoft Corp. is currently in discussions with Facebook Inc. to invest in the social network. The investment could be upwards of $10 billion. According to the Wall Street Journal, Google Inc. has also been approaching Facebook regarding a potential investment. Should Facebook agree to an...
With fall in full swing, many industry events are being prepared for. OMMA and IAB are happening here in New York City as I type this, but two months from now the ad:tech franchise will make its way to the big apple. Its current stop is in London where...
The results are in! JWT and Adweek announced their findings from a study conducted that assesses the difference between the media-create perception of the industry and the actual opinions of American adults. The study, titled “Ad Industry Perception Survey,” showed that only 14% of Americans respect people in the advertising...
If you follow the public companies within the Internet advertising space, you should have some familiarity with the rise and fall of Valueclick. The stock went from around $13 in the middle of 2006, doubled within five months before the start of this year, and then added roughly 30%...
A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected - that offline media channels are having a major impact on online searches and online purchase behavior. The study...