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ADOTAS -- The marketer, with his marketer-feet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without spammy gimmicks. It came without misleading subject lines. It came without excessive punctuation, red text and incomplete information. And the marketer puzzled and puzzled until...

The Perplexities of Pixels

ADOTAS - Earlier this month I met many of our colleges in the industry while attending the ad:tech conference in New York. I sat in summits and forums and private conversations which mostly revolved around super-intelligent, super-fast, super sophisticated technologies and business models, like real-time bidding, prediction algorithms, audience...
ADOTAS EXCLUSIVE -- There is never a dull day in the world of search marketing. Wall Street analysts just cut Google’s estimates for the 4th quarter. Last week, Google and Yahoo abandoned their plans for an online ad deal that would have allowed Yahoo to place ads on Google's...

Deceived by Analytics!

ADOTAS - The proliferation of SEM specialists highlights the importance of being smart about paid search. Success in getting the most out of your budget requires continuous analysis of conversion data. Dealer Marketing's Michael Sweigart gives his take in the "Top 10 Ways to Waste Your Automotive Search Engine Marketing...

Advocate for the User

ADOTAS - Longer ago than I want to admit, I was sitting in a directing class at the American Film Institute while the instructor boiled down the role of the film director to its essence: "The director is the ultimate advocate for the audience." Made perfect sense when he said...
New Data Sophistication Benchmark to Pave Way for Improvements. The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in...

Semantics Go Mainstream

ADOTAS - Many of the world’s leading online players are struggling with ad-funded business models. Social networks are still suffering from low ad yields, while paid content is dominating internal newspaper discussions following recent pay wall announcements by The New York Times and Le Figaro. The issue here is relevance....
True, consumers are watching more digital video across all screens — but the biggest growth is happening on smartphones and tablets. To help advertisers understand and leverage this growing trend, Yahoo has released a new study The Migration to Mobile Video that looks at mobile video landscape, mobile...
A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected - that offline media channels are having a major impact on online searches and online purchase behavior. The study...
It’s November – the Sox have another world championship, it’s dipping into the chilly 70s down here in south Florida, and thousands of us are flocking to New York City for what promises to be the biggest ad:tech to date! Today, most of us are probably filling in empty slots...