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ADOTAS - Marketers are challenged in today’s time-pressed world to reach audiences in meaningful and measurable ways. Marketers are learning they need to capitalize on the audience’s uninterrupted moments during the day in order to deliver a message that resonates and is contextually relevant. Unfortunately, the old media playbook...
ADOTAS - I have been rather surprised at the discussion of whether Yahoo!'s use of email keywords for ad targeting crosses a line. Gmail has been using your email content for targeting since it first entered beta. While this is an incremental step forward, it is a step that...
ADOTAS - You don’t have to look far to find a situation where the moderators of a community have simply been overwhelmed trying to keep up with the anonymous trouble makers. In February, Engadget completely disabled comments on its site due to some anonymous grandstanders (known as “trolls”). In...
ADOTAS - Picture for a moment the glory days of advertising. Usually this conjures images of men with skinny ties and women with beehive hairdos, three martini lunches and unlimited expense accounts. Imagine a time when David Ogilvy, Leo Burnett and J. Walter Thompson were people, not just agencies,...
ADOTAS – In a corporate game of “I’m rubber and you’re glue” Craigslist is slapping eBay with a counter-lawsuit in which it accuses the online auctioneer of stealing corporate trade secrets, among a roster of other unseemly deeds. Craigslist also charges eBay with unfair competition, diluting its minority stake in...
In part two of our ongoing series of interactive advertising surveys, ADOTAS has shifted gears from the worldview of top ad networks to the internal HR strategies of the companies' themselves. Cued by the enormous amount of feedback received from our first survey, ADOTAS chose to dig deeper and get...
Exponential Interactive has released their whitepaper,“Engagement: Not Just a Buzzword, The Art of Driving Active Attention with Your Next Consumer.” It discusses the significance of ‘engagement’ – and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars. “Our industry has used...
The Impact of Native Mobile Video Advertising on Key Brand Metrics. Native, in-feed video that auto-plays is one of the fastest growing sources of new, premium mobile video inventory. Popularized by social platforms, this inventory has been aggressively adopted by premium publishers within news, entertainment, sports & music categories....
ADOTAS - Over the course of my series on anonymity, I have addressed the question of whether anonymity is acceptable and provided best practices for how to earn identity from anonymous users, how to separate the anonymous winners from the losers and how to get your community involved. Each of...
ADOTAS - Solutions that analyze conversations from ad-driven calls offer new opportunities for marketers to evaluate consumer calls and optimize ad programs to reflect consumer sentiment, intent and overall lead quality. However, marketers should consider specific requirements to gain the most insightful feedback from these voice trending or speech-to-text...
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