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Greenwash Backlash

ADOTAS - With the 40th Anniversary of Earth Day close in the rearview mirror, we all heard lots of companies pitching themselves as “green.” And just in time, Ogilvy & Mather have published a new guide to help with managing your brand: "From Greenwash to Great: A Practical Guide...
The big bully moves to block third party access to YouTube inventory via DoubleClick Ad Exchange, Google’s automated digital ad exchange. As of January you’ll only be able to buy YouTube ads from Google’s sales team, the software platform DoubleClick Bid Manager (a demand-side platform/DSP that allows for more...
DM CONFIDENTIAL -Today, there are probably more pay-per-click marketplaces that aren't search based than are. One of our favorite examples is Plenty of Fish. As a dating site, it probably never would have thought of itself as a potential per click marketplace. But, today, instead of being just an...
Quick Quiz: What is most people's first app of the day? What's the last? Answer: Social Media is the first "App of the Day;" Entertainment dominates evening hours. However...the app category with the highest loyalty, or frequent and consistent use, is news & information. That's just part of...
ADOTAS EXCLUSIVE - Driven by the overwhelming popularity, evangelism and impact of the iPhone on the mobile experience, the advertising industry has reached a turning point in 2008 – with all eyes on mobile, the opportunity is now to embrace the channel as a direct line into today’s consumer...
ADOTAS -- The mobile platform is fueling the online video industry. Once seen as a hindrance for content providers to overcome, the smaller screen size actually drives people to consume more multimedia like videos over text-based searches and web browsing. With companies like Hulu, ABC, FOX and Netflix already...
ADOTAS - The volume of media-buying has dropped off sharply, due to the recession, in every advertising venue from television to newspaper. But online advertising, to the contrary, has been seeing a slow but steady increase. So far online advertising has been focused on SEM, SEO, acquisition email and banner...
The traditional focus group is on the marketing endangered species list. Struggling to recruit participants or spending exorbitant amounts of money on lengthy studies is a practice quickly being replaced by digital access to mass amounts of data. And unlike traditional focus groups, the insights emerging from digital campaigns...
ADOTAS - Why does it matter to society in general how Google or Facebook treat their advertisers? Why is it of concern if Facebook refuses to allow the marijuana reform movement to advertise in Facebook? These sites have such a strong monopoly position that access is something without which you...
ADOTAS - I have been rather surprised at the discussion of whether Yahoo!'s use of email keywords for ad targeting crosses a line. Gmail has been using your email content for targeting since it first entered beta. While this is an incremental step forward, it is a step that...