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With the occasional jab, duck and left hook three leaders of the internet advertising industry faced off in person at the Right Media Open conference on Tuesday to debate the future of ad exchanges and online advertising. Showing up to the panel representing their advertising business and future ad...
On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front.  It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department.  The company had...
The media and communications ecosystem is evolving at an exponential rate. This evolution has triggered various corporations to reexamine their role in this new ecosystem, and has driven some corporations to reposition themselves in the media/communications market. Corporations that once reigned supreme in a single area of the communications...
As a business intelligence solutions provider to agencies and advertisers, it’s interesting to watch the fast-paced changes occurring in digital media and web analytics today. A perfect storm is powering the transformation: the digitization of media and data, faster and cheaper computing, and the explosion of online networks and...
Optimizing a Web site doesn’t require a huge budget. It doesn’t require the latest and greatest technology, a “Beautiful Mind” mind, or round-the-clock vigilance to keep your site ranked highly. That’s the good news. The bad news is that it does require diligence, especially if your primary online marketing component...
Everyone’s talking about campaign integration. So why are so few doing it well? One of the hottest topics in marketing today is campaign integration. While virtually all marketers agree on the importance of integration, they don’t feel like they’re doing it very well. According to a recent report published by...

Affiliate Management 102

In June we wrote an article inspired by some of the most important people in the direct marketing space, account managers. As I wrote then, I still remember my entry into the online space. I was asked whether I wanted to do media buying or become an account manager,...
Analysts study the patterns of companies and the ebb and flow of their revenues and developments, and then suggest what should be done. It’s what they do. Recently analysts have said that Yahoo Inc. may be more valuable to shareholders if the company broke its Internet businesses into pieces...
It seems that Google’s troubles are far from over. The search behemoth has removed advertisements from its social network Orkut, an especially popular site in India and Brazil. The ads running were on 1% of the site according to Google Inc. and were part of a testing phase to see...
Facebook is steadily growing stronger and stronger as it starts to surpass its rival MySpace in popularity now in the U.K. as well as the U.S. Last week the site was reported to have a valuation of $10 billion and Microsoft was supposedly in talks to invest $500 million...