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It has been shown that most people do not consider relevant advertising (translation: "something I want") as interruption marketing. I made this statement in last month's article and feel that this is a thread that we should follow on its own. Pass Go, Collect $100 My approach to sharing knowledge...
The 'Purchase Funnel' is one of the most prevalent models of the consumer's decision making process used by marketers today. It's found in many industries, and in the automotive industry, it looks like this: The Purchase Funnel is a variant of communication theories like AIDA ('attention', 'interest', 'desire', 'action') or...
Is click fraud a substantial problem? With the recent $90 million Google settlement, the interactive marketing community can hardly say it doesn't exist. But the real issue is just how much of a problem is click fraud. When you talk to most industry experts, they say that...
The Hispanic market has been riding the headlines for the past couple of years as one of the fastest growing sectors of marketing. According to the third annual AOL/Roper U.S. Hispanic Cyberstudy, Hispanics are entering cyberspace at rapid pace with over 14 million US Hispanics online. Yet the...
2002 was the year people left the American Association of Advertising Agencies Creative Conference proclaiming that online advertising creative sucked. And they were right. As a web marketer it was easy to feel pretty low about things back then. In 2002, online advertising experienced 3 consecutive quarters of diminishing budgets and...
On Tuesday, March 7, New York Times published an article entitled "Wal-Mart Enlists Bloggers in PR Campaign." Times business reporter Michael Barbaro, a documentedwhistleblower on some of Wal-Mart's potentially questionable business practices, happened upon the story idea while reading a number of conservative blogs which appeared to use very...
We hear a lot about the growth of online advertising in North America, but it's easy to overlook the tremendous growth from a more global perspective. In fact, according to eMarketer's February 2006 report on the topic, Internet ad spending in the five largest nations in the EU reached...
For several decades now, professional sports teams have employed scouts to watch and report on the activities of their opponents. The scouts help a coach and players to understand their opponents' strengths and weaknesses, which players pose the largest threat, and where the weakest links exist. Armed with this...
To look at gender marketing in the online space is to look at a bomb with no fuse. We have all the interactivity and media at our disposal, but it's rarely used to its full capacity in a marketing sense. Sure there's cool animation and flashy graphics, but that's...
In part two of our ongoing series of interactive advertising surveys, ADOTAS has shifted gears from the worldview of top ad networks to the internal HR strategies of the companies' themselves. Cued by the enormous amount of feedback received from our first survey, ADOTAS chose to dig deeper and get...