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The massively multiplayer world Second Life, a creation of 3D software developer Linden Labs, represents a bold new trend in online marketing. Auto manufacturer Toyota set up a virtual city in Second Life so users could test drive an electronic version of the Scion xB compact hatchback. Clothing manufacturer...
The notion that racial disparities still linger within advertising is very real. In an industry that continues to see its target markets grow, including those of multicultural audiences, it seems a bit ironic that the advertising sector has neglected to nurture its own ethnic diversity. The Human Rights Commission...
With the newest releases of two popular email clients used mainly by consumers, Yahoo! Mail Beta and Microsoft's Window Live Mail Beta, preview panes—and the challenges they pose to email marketers—have made their way from the corporate environment to the inboxes of the consumer. But don't panic—hope, and...
The following is the first in a series detailing steps online publishers can take to monetize content. This is a relevant issue because everybody is becoming an online publisher. From outlets on music to food and investing, there are millions of sites with original content and many get...
Last month, I wrote about how email marketing didn't have to be boring, so this time round I figured I'd pick up where I left off and talk about some of the rules we need to follow as we take advantage of this most effective and sometimes underappreciated of...
With blog search engine Technorati now tracking over 66 million blogs, and market research firm Bluestreak reporting that 63% of the online audience reads blogs, online advertisers are paying increased attention to this emerging content category. PQ Media expects blog advertising to rise from an estimated $16.6 million in 2006...
Whether you are brand new to the keyword advertising space or a veteran with your Google Qualified AdWords Professional or Yahoo! Search Marketing Ambassador banner proudly displayed on your homepage, you can benefit from five easy steps to make your campaign a success. 1. Know Your CPA/CPL (Cost Per...
By now, the concept of "the Long Tail" has been beaten directly into the skull of everyone in the marketing department. Chris Anderson's book of the same name has become required reading for everyone who is selling anything. So now that everyone has seen the chart, it's time to...
I look forward to a world where consumer data is harvested with permission, where the consumer has the option of assigning permission levels to their day, habits and data segments and look forward to the fair practice of compensating consumers for their attention data. I look forward to Attention...
"A business that makes nothing but money is a poor business." - Henry Ford The quote above was included recently in a marketing newsletter to which I subscribe, and it struck a chord with me. When we stop and think about our business, how do we answer the question of...