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Let's get right to the point. You want to reach people online to promote your product/services or your advertiser's products/services. Online is obviously one of the best places to reach your target audience, but how many of you have considered online radio also known as audio streaming as...
A couple of nights ago, I thought I'd give my email-mad fingers a break and take a few minutes to putt around Golf magazine. But before I could even get to the article that promised to drop my handicap by five strokes, I was struck by the true profundity...
Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model. For example, Revenue.net, formerly a sole PPC provider, recently launched a CPA model. Are other providers...
Step into an interactive agency these days and you'll undoubtedly fall over people spouting off about the wondrous powers of behavioral targeting. That is, if you manage to dodge the crowd still going on and on about search marketing (sorry guys, that is so last year). No, 2006 it...
Much lip service is paid to the effectiveness of utilizing the Internet for marketing and without exception, the focus is always the same tools: email, ads, search, and now blogs and online video. But little literature, if any, actually presents the other interactive services that consumers also use,...
Recently, I set out to more concretely take the pulse of agencies and marketers on RSS. I've talked with a number of interesting, innovative thinkers and practitioners, and combined with reflections on my own experience in the RSS trenches, I've learned a number of things about this new medium and...
2006 will see the launch of a new war over web browsers or, more precisely, a war over a search-engine search box. For the first time, Microsoft will launch a browser, Internet Explorer 7, that incorporates a search box directly into the menu interface. Already, Microsoft, with its own...
All too often I get asked as a Sales mentor and one who should have all the answers, "why can't you just teach them to close...to make more cold calls...to just work consistently every day". It is usually followed with "we pay them enough, in fact when I was...
Depending on who's counting, local advertising in the US represents 2/3 of all advertising dollars. If you look at just newspapers and the yellow pages, much of which Internet advertising is taking over, you can see it's a major factor. When search marketing start it was very...
Behavioral targeting is not new. It is an evolution. When I first started working in online directory assistance back in 1998, the concept of behavioral targeting was being used in its most basic form. Our first client, ClassMates.com, advertised on our site because they wanted to target...