Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Click Forensics had put out a report recently that stated that click fraud was at an all-time high at 15.8% the internet over. Well this report is getting some backlash from an InfoWorld story that states transparency and accurate math may have been lacking on the part of the...
PPC vs. Affiliate Arbitrage - Part 1 by Editor, DM Confidential Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn't read the release when asked what we thought Valueclick paid for the 4th ranked comparison shopping site MeziMedia, operators...
Tonight is a historic evening as the very first of two Presidential debates sponsored by CNN and YouTube are scheduled to air. The questions that will be asked are all from user submissions on YouTube.com. The debate tonight is for the Democrats and will air for two hours starting at...
Recent advances in campaign analytics – especially in cross-media conversion path tracking - provide fresh insights into elusive conversion trends and the effect of rich media has on them. New campaign data analysis is raising questions about the traditional rich media – standard banner mix. It's becoming clear that...
People inside and outside of the internet industry  have been predicting the end of online incentive marketing sites for years. In spite of these predictions, the business has continued to grow. However, the last few months have seen a number of changes in the space. Many advertisers and affiliate...
Our industry is an interesting one; it's a complex marketplace of intent, monetization, and relative performance. Those in the direct marketing space either have traffic, e.g. via their website or email list or they have the ability to acquire it, e.g. through paid search. Any traffic revolves around users...
Yahoo has announced the clearance of its acquisition of Right Media for $650 million. This leaves the Google/DoubleClick deal for last to be cleared in the dealings made this past spring. This clearance adds Yahoo to the approved club with Microsoft and WPP. These companies have passed through the Hart-Scott-Rodino...
Here's a news flash, the Internet is delivering marketers the opportunity to customize marketing programs based on the behavior of their target audience. Well, that's not really a new flash per se. The online behavioral marketing wagon left the barn months ago. What is somewhat newsworthy, however, is the...
Until recently, search advertising was king of the online hill. But there is a huge shift in the market triggered by Google's acquisition of Youtube in October 2006, and the realization that the $1.6 billion dollar purchase price was mainly going to be paid for by selling display ads. It's...
There has been much speculation circulating recently over a potential acquisition of Facebook by Google. The two have been getting close and based on the recent spending spree Google has gone on with YouTube and DoubleClick, should the company decide they are interested there will be little getting their...