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Newspapers have put themselves into a pickle. For the past decade they have made their content available online for free, while serving up the same content to their print subscribers, the next morning, for a fee. What has this business model reaped? Plummeting print circulation. Over 6% loss on average over...
The goal of any advertiser is to reach the right viewer at the right price. In the online world today, advertisers are too often shooting in the dark, wasting bullets and missing their mark. The problem is that the online advertising market, especially the market for display advertising, is...
So where is at, and what's new in viral over the past say 6 months? Well, I know one thing, everyone seem to have got a whole lot busier, and every agency we see wants to add a viral WOM, buzz-dongle angle on to their campaigns. From what started out...
Battling it out in the world of paid search is tough enough without knowing your average sales cycle. If it takes a month for your visitor to convert into a sale, your campaign cannot really establish its true profitability until that cycle is complete. By assuming that a...
Consider the physical community in which you live. Why did you decide to move there, work there, raise your family there? Isn't it because your community is filled with things you enjoy and people you like? Physical communities are designed to satisfy your wants and needs so you can...
Beyond the chaos theories and maddening conjecture, contextual advertising—to this author, at least—is a crapshoot. For one thing, I've rarely, if ever, clicked on a text ad sprung from my favorite sites, and the whole ad strategy—which is of course Google's and many other's cash crop—still feels more wild...
I've been thinking a lot lately about where we are on the timeline in regards to social networking. I do believe we are now entering the most productive period of the lifecycle of a new technology. Namely, the period where the hype has subsided, and the technology either fades...
If there was one word to describe the changing expectations of online advertising in 2006, it's transparency. Dictionary.com, who was displaying an ad for AT&T at the time, says transparency means, 'The full, accurate, and timely disclosure of information.' In keeping with the reference, I fully anticipate that AT&T...
Just how good is your Search Engine Marketing program? The only way to know, of course, is to measure it. But if, like many organizations, you rely on the standard reporting from an agency or PPC Bid-Management system then there's a pretty good chance that you're getting a partial...
According to one report in November of 2004, there were 6.5 million blogs out there. That means blogs have been around since about 2004, so why is the word "blog" still just a whispered word in the industry? For the first time I've noticed we as Online...