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Washington has a way of getting everyone’s attention by elevating threats of terror. Today Sen. Herb Kohl, a Wisconsin Democrat, and Sen. Orrin Hatch, a Utah Republican, two U.S. senators on the antitrust subcommittee elevated their concern on the Google DoubleClick (GoogleClick) deal to "Serious Scrutiny". It is unclear if that...
Two advertisers seem to dominate airport advertising - BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW's cars and what it takes to "be a Tiger." Then again, I like cars and golf quite a bit so my comprehension...

Content Is Still King

As we’ve all seen and read, major acquisitions to stake out broader positions in the changing online ad landscape have occurred, as companies look to extend their advertising reach on the Web. The mantra Content is still King is now more relevant than ever as huge dollars line up to...
According to numerous reports, online ad revenues in Q3 of this year have increased by over 25% to an industry astounding $5.2 billion according to a report by the Interactive Advertising Bureau. This is an increase of $1.1 billion over the third quarter last year, and revenues were almost a...
You're walking down the street and receive a mobile-phone text message that offers a digital coupon for a frappuccino at the Starbucks (SBUX) you're approaching. This brand of communication is known as "one-to-one marketing" or "behavioral advertising," and it's likely on its way to a wireless handset near you. Pharmacies...
When the Attorney General of Florida decided to open an investigation this past spring concerning lead generation practices in the online marketing space, specifically mobile ringtones, many companies were probably racing to clean up their practices or hoping they would float under the radar. AzoogleAds was one of the...
For months now Hollywood studios have been stocking up inventory in anticipation of the writers' strike. The big question being asked at this time is if this strike could inadvertently give a leg up to the web. As many shows are going to reruns, users are generating more content and...
It’s November – the Sox have another world championship, it’s dipping into the chilly 70s down here in south Florida, and thousands of us are flocking to New York City for what promises to be the biggest ad:tech to date! Today, most of us are probably filling in empty slots...
Ad:tech New York is just around the corner and industry professionals are gearing up for four days of meetings, greetings, parties and of course, seminars. Whether in a booth or walking around and observing the crowd, ad:tech New York will be an educational and beneficial event for each of...
It is being reported that Facebook may not be allowed the clout they have been receiving recently after all. Tomorrow, Google will begin heading up an alliance of social networks that will begin opening up their sites to outside software developers. This group will introduce a common set of...