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It begins earlier and earlier each year. The much anticipated holiday shopping season. Many online retailers begin to restructure and ramp-up online advertising campaigns as early as September to ensure they thrive during the hyper-competitive holiday season. Here are 5 ways you can adjust your Pay-Per-Click campaigns to...
I often am asked by clients why they should spend money in outreach in social media, as opposed to traditional advertising or public relations. If you are putting together a well thought-out marketing plan, you should include all tools at your disposal. But since clients are often looking for ways...
I'm not ashamed to admit that I love TV. I wouldn't necessarily call myself a couch potato, but there are certain shows that I consider "appointment TV." Grey's Anatomy, anyone? Maybe not as engaging as your favorite appointment TV, but interesting nonetheless, are the once-a-year TV upfronts. You know what...
Whenever people ask us to evaluate their existing viral programs, I'm always surprised to see how many smart marketers forget include the essential viral marketing call-to-action in their execution. They neglect to invite people to share their content, offer, or online experience. It sounds obvious, but there are good...
We've been reading excessively about the Google YouTube purchase, which once again focuses the ad and marketing industry's attention toward mergers and acquisitions. Of course, rich media circles have also been somewhat abuzz around DoubleClick's recent acquisition of KlipMart and Yahoo's acquisition of AdInterax. It seems this new cycle...
Amid all the hubbub over Google's swallowing of YouTube, we've heard both considered commentary and over-the-top pontification about whether it's a good deal or a bad deal, for the newly-engorged company and for all those users in TV land. Per the pundits, the measure of this transaction should...
"Word-of-mouth" (WOM) and "viral" marketing are all the rage these days. The objective is simple: secure new customers through low-cost "buzz" about your product or service. The good news is that you don't need to be selling the latest Web 2.0 AJAX-powered Software-as-A-Service add-on for Zero-to-Billions-in-No-Time.com. At its core,...
Internal Search — search within a site — is probably the single most important component of many sites. For retail sites with a large product mix and ad-based sites with lots of content, Search is absolutely vital to success. It isn't unusual to have more than half of all...
In an interview with James Lamberti, the SVP for comScore Marketing Solutions, details of the newly released study on the local/yellow page search market were discussed. The study is the second in a two-part series that analyzes the growing consumer trend of researching local information online. The first...
Read any magazine or website today about email marketing, and you'll read a lot of articles about list building and acquisition, subject lines and promotional offers, frequency of emails sent, demographic segmentation, deliverability issues and solutions, clickthrough rates, conversions, etc. It's a left-brain person's paradise. But there's something...