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Branded desktop applications (BDAs) have been around since the dawn of Internet marketing. Back then they were often amusing windowless animated characters that people passed around as attachments. It's hard to imagine now, but in that era pass-along rates routinely exceeded 150 percent. Today's BDAs have moved from being...
We've all heard the stats that over 80% of teens play web games, that opening Halo 2 sales destroyed (fragged) the biggest box office opening weekends in history, and that both gaming and the Internet are stealing eyeballs away from television in younger demographics. Given this, it's natural that...
Bounce is doing it; Cottonelle is doing it too. What are these brands doing? They're harnessing the power of the Internet to engage with their customers and to connect with them on a level far beyond their everyday usage. According to eMarketer, the consumer packaged goods (CPG) industry is projected...
Today, our jobs in the online industry have become more complex, and as the world becomes more varied, the media planning must change with it. When I say more varied, I mean there are more shades of people everywhere you look, yet most of the planning still consists...
Approaching the ripe old age of 75, William Shatner (of all people) is as busy as any celebrity half his age. Why? Single-handedly, Tila Tequila has become a huge celebrity (with 902,111 buddies and over 30 million visitors) on MySpace, recently appearing on the cover of Stuff...
Two U.S. Senators have just introduced a new bill, the Cyber Safety for Kids Act, intended to protect children from harmful material. As with prior laws regulating adult content online, the new bill from Sen. Max Baucus and Sen. Mark Pryor raises interesting questions about the regulation of speech...
If the search engine industry has issues, then one of its major problems is based on its use -- or misuse -- of language. Newspeak seems to be at the core of a great deal of the "terms" that both the search engines and search engine marketers have...
In an auction-based ad marketplace, each and every ad call is evaluated and the value of each impression is matched to create an efficient marketplace. In such a marketplace, both advertisers and publishers benefit. Advertisers pay what they determine is a suitable rate based on the performance of the...
Marketing to women is a bit trickier than marketing to other demographics. Why, you ask? Well, a working woman and/or mother is already busy with work, kids, household chores and finding some personal time. At the end of their day they don't have time to do...
If people do it, buy it, give it, or want it, you can find it on Craigslist, a site that's been building in popularity and momentum since it was created by Craig Newmark and Jim Buckmaster about ten years ago. By combining the simple concepts of classified advertising and...