Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

I look forward to a world where consumer data is harvested with permission, where the consumer has the option of assigning permission levels to their day, habits and data segments and look forward to the fair practice of compensating consumers for their attention data. I look forward to Attention...
"A business that makes nothing but money is a poor business." - Henry Ford The quote above was included recently in a marketing newsletter to which I subscribe, and it struck a chord with me. When we stop and think about our business, how do we answer the question of...
"Markets are conversations. Trade routes pave the story lines." -The Cluetrain Manifesto The Rise of "Consumer Conversation" In 2006, the phenomenon of "consumer conversation" became an inescapable reality and focus for marketers. Ad Age ranked the term number nine on its list of "10 words or phrases that are so 2006."...
Technology is constantly shaping the marketing and advertising world. Not surprisingly, the sports sector consistently proves to be fertile ground for its growth and advancement. In a marketplace where gaining the fan dollar is the end game, one platform, digital advertising displays, is emerging in arenas and...
Back in 2002, I took a research trip to London to investigate the emergence of mobile marketing. Then as now, the Europeans were far ahead of us Americans when it came to mobile. Americans in 2002 were just realizing that they could receive and actually send a text message...
While driving up and down the PA turnpike over the past few weeks I've noticed something...We as an ad industry are still not sharing ad space. Meaning, where are the website names on the billboards? Taking a count on Wednesday, I noticed 20 billboards and only two...
Eric Peterson (pictured) is one of — if not the - leading figure(s) in web analytics. He, along with Jim Sterne, has been instrumental in building a community around web analytics and establishing it as a discipline. Eric is one of those pretty rare people who functions well at...
Have you ever been at a restaurant with friends trying to figure out which actor was in that Oscar-nominated film? At a family function, dying to know the score of the game you're missing? At the mall on a rainy day wondering if tomorrow you can lie on the...
Just before New Year's 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the...
Typically, trend forecasts are applied in a big general dose. But with the wealth of metrics we've collected across tens of thousands of rich media campaigns, it's clear that what works well for one vertical doesn't necessarily work for another. As the Political, Automotive and Pharmaceutical verticals are poised...