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It's a large entertainment entity suing a popular video-sharing site for what it claims is widespread copyright infringement, but it's not Viacom suing YouTube -- it's a company called Vivid Entertainment Group, one of North America's largest purveyors of "adult content," and it has just filed a lawsuit against...

Evolution Of The Arbitrager

The beauty and curse of the internet, especially internet advertising, arises from the little to no barriers to entry. For many, this means the costs associated with doing business, e.g. a social network, have become negligible; for others this means that if suddenly jobless and moneyless, they could find...
As the world of "new new media" unfolds, consumers are in the driver's seat, and the content they are creating--via blogs and social networks--is proving to be highly influential. So how come advertising on blogs is so dirt cheap? Sure, not every blogger's content is designed or even appropriate for...
Love ‘em or hate ‘em you have to give credit to the NASCAR folks – they do a heck of a job marketing. It used to just be a southern thing but NASCAR has grown into a national sport. Although attendance numbers at events have somewhat declined in recent...
The press, the VC money, all of it has seemingly followed the rise of social media sites. Interestingly enough, though, the largest of the Internet advertising shows seems to have the least representation from the companies that have captured the buzz. In many ways, it seems counterintuitive that these...
Web 2.0 has ushered in a new era of increased activity and interactivity online that has opened the door to countless new Web sites and services – most of  which rely heavily on advertising for revenue.  With thousands of new businesses displaying ads online and competing for ad dollars,...
It’s been an interesting couple of weeks in the mediasphere. On the one hand, we’ve had Facebook asking advertisers to belly up to the buffet of targeting data made available through their new ad initiative. On the other, we’ve seen the behavioral targeting crowd launch a “Do Not Track...
I’m one of those crazy people who get up at o’ dark hundred the day after Thanksgiving to officially start my holiday shopping season.  I’m in the stores by 5am with the goal of crossing everyone off my gift giving list by noon.  It’s an annual tradition.  But, this...
Many marketing professionals are used to significant marketing campaigns. From full page ads to online micro-sties, integrated marketing approaches can burn through your budget very quickly. With advances in online marketing, effective campaigns don't have to break the bank. In fact, you can accomplish many of your sales and...
Washington has a way of getting everyone’s attention by elevating threats of terror. Today Sen. Herb Kohl, a Wisconsin Democrat, and Sen. Orrin Hatch, a Utah Republican, two U.S. senators on the antitrust subcommittee elevated their concern on the Google DoubleClick (GoogleClick) deal to "Serious Scrutiny". It is unclear if that...
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