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You're walking down the street and receive a mobile-phone text message that offers a digital coupon for a frappuccino at the Starbucks (SBUX) you're approaching. This brand of communication is known as "one-to-one marketing" or "behavioral advertising," and it's likely on its way to a wireless handset near you. Pharmacies...
When the Attorney General of Florida decided to open an investigation this past spring concerning lead generation practices in the online marketing space, specifically mobile ringtones, many companies were probably racing to clean up their practices or hoping they would float under the radar. AzoogleAds was one of the...
For months now Hollywood studios have been stocking up inventory in anticipation of the writers' strike. The big question being asked at this time is if this strike could inadvertently give a leg up to the web. As many shows are going to reruns, users are generating more content and...
It’s November – the Sox have another world championship, it’s dipping into the chilly 70s down here in south Florida, and thousands of us are flocking to New York City for what promises to be the biggest ad:tech to date! Today, most of us are probably filling in empty slots...
Ad:tech New York is just around the corner and industry professionals are gearing up for four days of meetings, greetings, parties and of course, seminars. Whether in a booth or walking around and observing the crowd, ad:tech New York will be an educational and beneficial event for each of...
It is being reported that Facebook may not be allowed the clout they have been receiving recently after all. Tomorrow, Google will begin heading up an alliance of social networks that will begin opening up their sites to outside software developers. This group will introduce a common set of...
Not all behavioral targeting is created equally.  Many networks and publishers are touting behavioral in their marketing materials and the sad truth is, most of them have little experience with true behavioral and are simply remarketing to people who have arrived on the marketer’s Web site or previously clicked...

Nobody Knows Nothin’

Every place you go, everybody is quacking the same story. Everything's up for grabs. Nobody knows anything. Pundits are claiming that as broadband enables new forms of entertainment and new ways to consume and manage media we will begin to see a mondoradical transformation in the movie and television industries....

Fraud 2.0

As though straight out of some biblical parable, for whatever reason, a percentage of those engaging in an activity will do it the good way while a percentage will do it the bad way. In sports or academics, they call it cheating. In our industry, they call it fraud,...
With the occasional jab, duck and left hook three leaders of the internet advertising industry faced off in person at the Right Media Open conference on Tuesday to debate the future of ad exchanges and online advertising. Showing up to the panel representing their advertising business and future ad...