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ValueClick is being investigated by the Federal Trade Commision (FTC) for possible CAN-SPAM act violations concerning its lead generation practices. "We continue to believe that we are compliant with all current state and federal regulations pertaining to our lead generation activities, and we intend to fully cooperate with the...
This morning Microsoft announced its aquisition of aQuantive Inc. for $6 billion.As of 10 a.m. EST, aQuantive stock had increased nearly 80% from the closing price Thursday evening of $35.87. Investor confidence obviously reflecting excitement over the news. This acquisition comes in the wake of the well publicised $3.1 billion...
It was announced today that New York Publishing Group (NYPG) has purchased Adotas, an advertising industry website and newsletter.. NYPG, lead by industry veteran and columnist Robert Regular, is a new and innovative publishing company focused on online content and events. Pesach Lattin, founder of Adotas and CEO of...
It's not at all rare to find publications that will let you read their content online for free. The internet was based on a philosophy of the free exchange of ideas, something that lends itself well to an advertising-supported business model. Free content is the backbone of online publishers...
The world of marketing communications is an ever-changing and evolving one. Combine that with the college market and you're dealing with a handful of emerging trends nearly every semester. My company originally began in 1998 as an email-based marketing firm serving the higher education market. Through the years we've...
It's no secret that more and more brand advertisers are embracing the Web. After all, the consumer is spending a significant amount of their media consumption time online. Rich media and the onslaught of video have provided brand advertisers with Web-based media buying opportunities they are comfortable and familiar with....
Sometimes what was old becomes new again; I've noticed this with co-registration as a form of advertising. A few years back co-registration was hot, and then it died down a bit, because some advertising channels did not want to share leads, the advertisers didn't really share leads, and they didn't...
For many large clients, the web channel's impact is heavily weighted toward intangibles. Much of the value of a web site is unrelated to online conversion. This simple fact is widely understood by most of the stakeholders in such sites — but poorly translated into a good measurement strategy....
Though it's easy to confuse the name UGO with IGN, a closer look reveals some notable differences between the two male-oriented portals. Among them, while IGN takes shelter under the massive News Corp umbrella, UGO has remained independent, staking its claim first by reaching the gaming audience in the...
Analysts and customers alike were stunned by a leaked internal memo from Starbucks CEO and founder Howard Schultz. In a letter to members of his senior staff, he at once praised the incredible pace of expansion within the company and decried the dilution of key elements of the brand...