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Because I am involved in healthcare IT and search marketing I am just plain dumbfounded by Matt Cutts’ recent blog post regarding the purchasing of links to gain PageRank. In the blog post Matt points to a number of poorly written paid posts that endorse certain medical procedures. Matt...
Netscape Navigator, the world's first commercial Web browser and the launch pad of the Internet boom, will be pulled off life support Feb. 1 after a 13-year run. Its current caretakers, Time Warner Inc.'s AOL, decided to kill further development and technical support to focus on growing the company as...
Is it me, or is dealing with online content a lot like a conversation with a certain memory-challenged blue tang? Sure, individual sites remember me from time to time, but the Web as a whole is constantly asking the same questions, starting from zero with every new site, making me...
As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global...
Ad exchanges abound. Right Media, DoubleClick AdX, and Microsoft's AdECN have thus far focused on addressing the non-premium display spot market, while just one is focused on premium inventory – ADSDAQ.  Here is an internal Q&A we did with Jay Sears.  Adotas: ContextWeb, Inc., a contextual online advertising exchange, recently...
Internet marketing practices are beginning to elicit serious regulatory scrutiny around a variety of consumer protection issues. This scrutiny – in the form of ongoing investigations and enforcement actions – can have significant financial consequences for marketing organizations. Moreover, the major forms of media – e.g., Google, Yahoo!, and...
It's a large entertainment entity suing a popular video-sharing site for what it claims is widespread copyright infringement, but it's not Viacom suing YouTube -- it's a company called Vivid Entertainment Group, one of North America's largest purveyors of "adult content," and it has just filed a lawsuit against...

Evolution Of The Arbitrager

The beauty and curse of the internet, especially internet advertising, arises from the little to no barriers to entry. For many, this means the costs associated with doing business, e.g. a social network, have become negligible; for others this means that if suddenly jobless and moneyless, they could find...
As the world of "new new media" unfolds, consumers are in the driver's seat, and the content they are creating--via blogs and social networks--is proving to be highly influential. So how come advertising on blogs is so dirt cheap? Sure, not every blogger's content is designed or even appropriate for...
Love ‘em or hate ‘em you have to give credit to the NASCAR folks – they do a heck of a job marketing. It used to just be a southern thing but NASCAR has grown into a national sport. Although attendance numbers at events have somewhat declined in recent...