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I challenge you to make it through a day without participating in a brand-related conversation. From what’s hot (or not) in music and fashion, to the best mp3 players to bad customer service (name any cable or telecom company), if there is a brand presence, chances are someone, somewhere...
ADOTAS - As an advertiser, have you ever stopped to think about what type of customers your affiliate program produces? Do you know if you are acquiring new customers or returning customers, or are you concerned that you may be repeatedly paying for customers you have already acquired? This article investigates how...
As soon as the phrase “There’s an app for that” was coined, many believed apps would replace websites and clever domain names would fade away. But that hasn’t been the case. While it’s true that app usage is increasing, more people are also spending more time on the web via...
Ken Cho, CEO of People Pattern, says social networks have closed off their data to third parties, but brands can still find out everything they need to know from unstructured public data. Pop Quiz: Social networks make it easy for my brand to: A. ...
A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected - that offline media channels are having a major impact on online searches and online purchase behavior. The study...
ADOTAS - In Part I of this series, I highlighted some of the downward economic pressures faced by quality independent and professional online publishers when it comes to their advertising strategies. In this piece, my goal is to outline a few things they can do about it. To recap briefly:...
ADOTAS -- In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users’ primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in...
Recently, I set out to more concretely take the pulse of agencies and marketers on RSS. I've talked with a number of interesting, innovative thinkers and practitioners, and combined with reflections on my own experience in the RSS trenches, I've learned a number of things about this new medium and...

Crossing the App Gap

Google recently implemented two main changes to its search algorithm: For the mobile web, they instituted lower rankings for URLs that don’t adhere to Google’s mobile-ready guidelines. For apps, they started indexing for users who have the apps installed and are also signed in. That raises the question: Besides search,...
ADOTAS – When I first started my career in advertising, there was an expression we used all the time: "You can have it good, fast and cheap. Pick any two out of the three." The essence of this little saying was that high-quality work,...
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