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ADOTAS - As an industry we’ve focus most of our targeting efforts on creating media and audience opportunities through contextual and behavior data. But now there’s a new variable -- visual data, which can be added to your contextual and behavioral programs to increase audience engagement. Visual data is the...
Ozone Media, a leading global advertising technology company, today announced the commencement of its rebranding as “Adadyn” to better reflect the launch of its new technology platform. Geared toward simplifying the marketing technology ecosystem for mid-size advertisers and agencies, Adadyn removes the barriers of entry into programmatic and works with...
After years of "coming soon," the age of Mobile Marketing finally seems to be upon us. You only need to take a casual stroll through the mall, or a leisurely flip through the television channels to see the telltale signs of a tipping point: On a recent trip to...
Depending on who's counting, local advertising in the US represents 2/3 of all advertising dollars. If you look at just newspapers and the yellow pages, much of which Internet advertising is taking over, you can see it's a major factor. When search marketing start it was very...
PricewaterhouseCoopers recently published a report entitled "Global Entertainment and Media Outlook: 2007-2011." It anticipates the growth rate annually to be 6.4% resulting in $2 trillion dollars to be spent in 2011. Internet advertising dollars are projected to surpass spending on newspaper publishing by 2009. PwC expects Internet ad spending to...
A FEW STATEMENTS OF FOUNDATION: 1. 38% of online, Gen Y Americans visit social networking sites at least once a week (and the number is increasing) 2. Smart marketers are trying to interact with those consumers — where they are, and on their terms. 3. ...
ADOTAS – With so much engaging content on the Internet competing for people’s attention, publishers are desperately searching for new ways to make their sites more relevant and sticky for visitors. AOL is no exception. The company just announced that it’s planning to plunk down a total of $90.7...
By nature, sales people are pushy. We're not afraid to negotiate, and we're not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree....
Adotas presents a Q&A with Pete LaFond, vice president, marketing, TruSignal, on people-based marketing--an effective approach to audience targeting and reducing fraud. Q: What is people-based marketing? LaFond: People-based marketing is a data-driven strategy that starts with people—or more specifically, known, verified profiles as the basis for audience targeting. Q: How...
ADOTAS – As a parent, I could never imagine hiding a book from a child the day before an exam just to see how well they’ll perform on the exam. But that’s exactly the way too many marketers treat their agencies. They expect brilliant, inspirational ad creative that will move the...