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With less than a month left to Election Day, both presidential candidates are heavily investing in ad dollars across every medium in order to win over final voters. In fact, during the second week of October, Mitt Romney spent about $16.8 million on television ads, according to ad-tracking data...
Whether you like it or not, it’s that time of the year again and retailers are working overtime to get their online campaigns and online channels ready for the onslaught of expected shoppers this Cyber Monday. This year, brands predict that people will be completing a majority of their...
Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As...
ADOTAS - Engaging, creative content that builds an enduring brand while driving immediate sales. That’s what today’s most successful new companies demand from their advertising partners. Oh, yes – and ways to measure both. Quickly, so as not to waste precious marketing dollars and time on creative executions...
ADOTAS – Coca-Cola adds a twist to friendship, Beats gets you pumped for the World Cup, and McDonald's kicks a ball into a bucket on a moving elevator. Yep, it's just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here...
"Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. " Al Ries (in Marketing Warfare, 1986, with Jack Trout) Email marketers, trying to conquer their own Everest in their marketing program, agonize over many elements of their campaign: the subject line, the offer, the email's design, etc. ...
ADOTAS – Everyone knows that staying afloat in the Social world is rough -- in a landscape littered with the abandoned Friendster and MySpace profiles of yore, running a social app can be an intimidating challenge. In order to beat the competition, it’s necessary to know not just what...
According to Adform, the Ads.txt adoption has moved rapidly from 30% in October 2017 to above 75% in January 2018. In October Adform shared preliminary figures on ads.txt adoption among the world’s top 1,000 publishers across global markets. At the time, adoption was just beginning to ramp up.  Since then,...
Written with Widen's Jake Athey. ADOTAS - Between the Twitter redesign, the expansion of functionality on Google+, YouTube’s XBox app launch, LinkedIn’s IPO and (perhaps most notably) Facebook’s IPO, tech and marketing news has been going absolutely nuts with updates, speculation and product announcements. There’s a reason for our fascination with just about anything...
Earlier this Fall, Telmar, which provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers, released Audience Effects, an advanced application that helps planners tap hidden audience segments that offer the greatest potential to enhance a brand’s performance. The system identifies the best audience...