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ADOTAS – You may already know that Facebook Exchange (FBX) allows brands to tap into consumers’ online behaviors across the Web to deliver relevant ads on its platform. For example, when someone visits a page on a site like Neiman Marcus and views a Moncler vest, ad companies use...
At this moment in the digital landscape, technology plays a far greater role than ever before.  On the B2B side, the best digital campaigns use programmatic technologies or algorithmic means to target the right consumers.  On the B2C side, consumer technologies shift us to a new mix of consumption...
I look forward to a world where consumer data is harvested with permission, where the consumer has the option of assigning permission levels to their day, habits and data segments and look forward to the fair practice of compensating consumers for their attention data. I look forward to Attention...

The Product Search Revolution

How the options for discovering and researching products online are expanding. The way consumers discover and research product purchases online has been evolving, with people increasingly starting to take advantage of all the available channels. While Google and the other search engines once took center stage in product search, in...
ADOTAS - My previous story questioned whether anonymous users have a place in community. While I believe the answer to this question is dependent upon the site, I also believe that anonymity is hard, if not impossible, to prevent. The famous New Yorker cartoon once said, “On the Internet, nobody...
ADOTAS – With 25 percent of online ad revenue wasted on fraud and 36 percent of impressions derived from fake or bot sites, advertisers may feel there is little they can do to combat this troubling trend. It is clear that fraud continues to plague the advertising ecosystem. And,...
Twitter’s social media empire has had a year of ups and downs. As one of the world’s top providers of social media and social advertising tools, Twitter’s ups and downs are closely monitored by, well, just about everyone. And for good reason, because what happens on and with Twitter...
Instagram marketing techniques and trends are always changing as an increasing number of brands try to capture the attention of their target audiences. Marketers need to be aware of what their audiences are taking a liking to so that they can leverage the opportunity for driving engagement and boosting...
Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy...
ADOTAS – Apps continue to rise in popularity. It seems as though there are apps for everything these days, from utility apps that help make people’s lives easier like Mint, which aggregates bank account balance; weather apps that incorporate social elements and crowdsourced reporting; and even ones that help users identify...