Adotas Ads
Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Ed Brew – Head of Strategic Partnerships, PostForRent As the nineteenth century came to be defined by the Industrial Revolution, and the twentieth by social revolution, this century has so far been characterized by the digital revolution. There are now more than four billion people connected to the internet globally,...
No, I’m not talking about that pack of Mentos in your pocket on a hot summer day. Engagement has long since been the holy grail for advertisers looking to get eyeballs looking at and spending time at their brand. With the proliferation of digital media the number of avenues...
The value of traditional advertising is under heavy siege. The maturation of the Internet, with its focus on banner ads and click-through rates, plus the trend towards personalization and companies' use of social media as discounting and couponing platforms all but finished the job. But there's one role that...
According to IAB, the share of performance-based advertising as a percentage of US online advertising revenues increased from 41 percent in 2005 to 66 percent in 2015. In performance-based campaigns, marketers must predefine key performance indicators (KPIs) based on customer goals, then plan media spend accordingly and design creative...
ADOTAS EXCLUSIVE -- These days, transparency is a subjective term. The role (and degree) of transparency is in a constant state of flux within the network space. A few years ago, transparency existed to ensure that ads did not end up next to inappropriate content. Of course, mistakes happen...
ADOTAS -- Vanilla Ice raps about fun-shaped pasta, Coca-Cola turns social media addicts into tick-infested dogs, while Cadbury turns London into the set of "Charlie And The Chocolate Factory." Yes, it's just another week in AdLand. But which ads are attracting the most attention online. Here are our five picks: 5....
ADOTAS - Many companies today are still asking the question “Why do I need to be on Facebook?” To some, the Internet giant is still seen as a purely social network aimed at younger generations (Gen X, Y, and Millennial users), or at companies selling direct-to-consumer products. Small to mid-size...
ADOTAS – With 25 percent of online ad revenue wasted on fraud and 36 percent of impressions derived from fake or bot sites, advertisers may feel there is little they can do to combat this troubling trend. It is clear that fraud continues to plague the advertising ecosystem. And,...
Two weeks ago, I focused on the recent explosion of mobile TV and its related products. While I only hinted on the viability of advertising within this burgeoning on-the-go medium, a recent news release from mobile marketing technology provider iLoop Mobile urged me to explore the advertising side further. For...
Today, Microsoft reportedly lost an antitrust case after the European Union court agreed with a prior ruling that the software giant abused its position in the market to squash any potential rivals. The court upheld the decision that was made in 2004 against the company and will fine them $689.9...