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Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such...
ADOTAS - With Facebook passing 500 million registered users last week, it has become impossible to ignore the reach of social networking. For those of us who work in the field, it’s nothing new to say that social media and social networking are changing the way that people interact...
A Q&A with adMarketplace’s Chairman & CEO Jamie Hill on the recent study that suggested Google harms consumers by skewing search results. According to an academic paper by Tim Wu, Michael Luca, and the Yelp data science team, Google’s algorithm manipulates search results to favor its own web properties over...
According to Gartner, by 2017, CMOs will outpace CIOs on IT spending. This shift at enterprises is significant and something that major ad agencies can’t afford to ignore. In today’s new digital marketing ecosystem, leaders at ad agencies and enterprise software companies have begun to solidify relationships on the...
It is being reported that Facebook may not be allowed the clout they have been receiving recently after all. Tomorrow, Google will begin heading up an alliance of social networks that will begin opening up their sites to outside software developers. This group will introduce a common set of...
ADOTAS - Neil Swidley, a Globe Magazine staff writer, recently published a great article titled, “Inside the Mind of the Anonymous Online Poster.” I found this article intriguing because the author does a great job of reaching beyond the physical confines of the digital world by going right into...
Mobile technology is perpetually re-inventing itself. Beginning with smartphones, it scaled upward to encompass tablets and is now exploring form factors that include the best features of laptops and desktops. Wearable technology is yet another mostly unexplored niche, and Android Wear is set to bridge the gap between today's...
ADOTAS - Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the industry. This doesn’t have to be the case, and this article introduces practical ways that advertisers can maintain control over their brand while maximizing the...
An Adotas.com Q&A with Albert Luk, VP of Operations and General Counsel of Jumbleberry, on the top regulatory trends that will shape the ever-changing advertising and marketing industries. Q: How will new regulations affect affiliate marketers in the upcoming months? A: Affiliate marketers should expect to be immersed in a new...
ADOTAS - This is the first in a three-part series on the non-proprietary search market. When most people think of search advertising, they think first (and many times only) of the dominant market players -– Google, Yahoo! and Microsoft. They’re the 800-pound gorillas in the room, no question. Outside of the...