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ADOTAS - As an industry we’ve focus most of our targeting efforts on creating media and audience opportunities through contextual and behavior data. But now there’s a new variable -- visual data, which can be added to your contextual and behavioral programs to increase audience engagement. Visual data is the...
DM CONFIDENTIAL - If you took a poll of advertisers and asked them one thing they would like to change about the performance-based marketing industry, a large number, especially those with any degree of brand sensitivity, would say they want to see greater transparency. It’s a debate as old as...
Since it's a given that many of us are anticipating The Sopranos' long-delayed new season as if it were the second coming, an extensive, multi-channel campaign to promote it seems almost unnecessary. Perhaps that's why Ian Schafer (left), the CEO/founder of New York interactive agency Deep Focus, took a...
If you're a Google AdWords advertiser, you should've received notice of settlement for click fraud claims. If you haven't received this, check your spam filter--the sending e-mail address may be filtered as possible spam. Look for clicksettlement@xmr3.com. So you've received and read the settlement notice, and perhaps even some...
ADOTAS – You may have noticed that Facebook’s News Feed has gotten a lot more animated recently. As users scroll down the social site on their mobile devices, certain videos uploaded by friends start playing automatically without sound to grab their online attention. Facebook’s video auto-play feature is priming...
Shareablee Releases 2017 Social Video Rankings for Branded Content: BuzzFeed, Turner, NBA lead video engagement, Adult Swim tops TV Networks Shareablee Inc. today released social data ranking branded video creators in 2017, which revealed strong engagement for branded content published by top U.S. media publishers on Facebook. The top 50 media companies...

May the Best Click Win

ADOTAS - While retail clients consistently favor paying on a last-click wins basis -- "the last argument before purchase must be the most convincing" -- there are many examples of how marketers are more sensitive to their users’ psychology. Some verticals rely on exploiting their users’ impulse to purchase with...

Content Is Still King

As we’ve all seen and read, major acquisitions to stake out broader positions in the changing online ad landscape have occurred, as companies look to extend their advertising reach on the Web. The mantra Content is still King is now more relevant than ever as huge dollars line up to...
ADOTAS - Managing online campaign data used to be a much simpler task. Old-school campaigns produced less data, and the information they generated tended to reside in a fairly uniform format in data centers. Today, there is a profusion of data from a variety of sources. A typical campaign...
ADOTAS - Over the last 18 months, the e-commerce sector has seen phenomenal growth, and despite tough conditions for brick-and-mortar retailers, sales online remain buoyant. In fact, research from Forrester has predicted that online retail in the United States will hit $259 billion by 2014. Fueling this growing marketplace...