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For years, there has been a chasm in the digital marketing industry. On the one side sits the agencies who focus on the process of creating advertising, while on the other side – often far away – sits the ad tech vendors who develop the technology which powers much...
By now, it is a given that the Hispanic online market is an extremely lucrative opportunity for marketers willing to put forth the effort to interpret a complete online presence. Now that we know Hispanics are adopting online and broadband by the droves, they represent 15% of the total...
A few days ago I read a piece entitled ‘Retargeting is Flawed; The Future is Pretargeting’, it suggested that the targeting of the future will be based on what we are about to do, not what we’ve just done. When this is widely used it will be a great...
ADOTAS -- In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users’ primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in...

New Directions for Directories

ADOTAS - Everybody’s buzzing about (and grateful for) the surge in online shopping this holiday season. Total e-commerce revenue is up, people are responding to free shipping promotions and retailers are ever more aware of the importance of marketing their down-market promotions in the place people spend most of...
ADOTAS -- A private mobile RTB marketplace connects publishers to demand sources. The advertiser, or demand side, bids on mobile ad impressions in real time from publishers, or the supply side. The term “private” means that a specific publisher has opted to sell their inventory on an exchange, but...
Adotas recently sat down with adMarketplace VP of Business Development, Vincent Meyer, to discuss Google’s latest mobile offering, Now on Tap. What is the motivation behind Now on Tap? Obviously, Google wants to present Now on Tap as a tool to enhance user experience. With Now on Tap, Android users...
ADOTAS - A few years ago, the terms “daily deal” and “group couponing” were foreign concepts. Today, these business models are flourishing. Maybe it’s good timing or maybe it’s because the business model is fairly simple: a business partners with a daily-deal site to sell a specified product or service...
ADOTAS EXCLUSIVE – How easy is it to get a job in online advertising right now? It’s no secret that, overall, the economy is headed off the rails – but news about venture capital influxes, new hires, new ad networks and product rollouts keeps coming out of the interactive...
ADOTAS - “You go back Jack do it again / Wheel turnin' 'round and 'round / You go back Jack do it again” -Steely Dan It should come as no surprise that brand marketers want to target attentive, receptive consumers who are capable of recalling specific brand messages at the...