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ADOTAS – In June 2013, when my co-founder and I launched MdotLabs to fight the waste to advertisers caused by non-human traffic, most of my contacts in the industry either scoffed at the problem as being something nobody would openly acknowledge or asked jokingly if I thought of myself...
ADOTAS – When was the last time you read an article, tweet or post that began with, “The Top 10…?” If you are like me, then it was probably recently. From top-tier business publishers to long tail blogs, “Top 10s” are inescapable. We know that publisher “Top 10 Insider Secrets…”...
Eye candy is back! Our picks this week remind us just how powerful a great visual concept can be. Using in-your-face images, cool effects and clever animations, these ads of the week put the “eye” in interaction! _________________________________________ Campaign Name: Samsung SUHD Country: Spain Advertiser: ...
Janrain and the Altimeter Group issued a white paper, Marketing’s New Imperative: Customer Identity Management. Andrew Jones, former analyst for the Altimeter Group, has created a three-part series highlighting the main points in the paper. This is PART  TWO: ROI OF CUSTOMER IDENTITY MANAGEMENT Consolidating customer identity makes insights actionable...
By 2019, the mobile ad market will reach $65.8 billion USD annually (eMarketer) and 70 percent of digital spend is expected to come out of mobile. In a market so dynamic yet nascent, where nothing is set in stone and unpredictability rules the day, how can mobile marketers prepare...
ADOTAS EXCLUSIVE - For marketers, creating a genuine dialogue with consumers via mobile is now a reality. This can be attributed to several key factors. First, more and more mobile subscribers are moving to flat-rate data plans and embracing mobile messaging. Second, the maturation of wireless devices such as...
strong>ADOTAS – It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising audience inventory to potential buyers. In fact, it is projected to comprise approximately 27 percent of all online advertising by 2016 according to IDC’s forecast. Compared with buying directly from...
ADOTAS - Tomorrow, Thursday, Jan. 28, at the University of California Berkeley School of Law, the Federal Trade Commission kicks off the second of its three-part roundtable series, "Exploring Privacy" -- a tutorial on where the agency stands on enforcement of privacy matters that should be of high...
The Wearables-era is coming…and it’s sure to be huge. How huge? The personal-wearable technology market is expected to exceed $6 billion by 2016. Increasingly, however, this growth will be driven not by consumer-demand for entertainment but the insatiable human need to control body and health. Start-ups such as Fitbit and...
ADOTAS - It’s no surprise that Apple has dropped the ball in creating and delivering iAds -- they shouldn’t have entered the creative space in the first place. When Apple announced that they would be exclusively creating iAds for clients, most industry insiders were skeptical. Turns out they were right,...