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With Facebook changing their algorithm and newsfeed, publishers’ relationship with the platform is becoming murkier than ever before. Clearly, the way ads and content are distributed by publishers needs to change. But how?  David Kashak, CEO and Founder of Connatix, explores the challenges and opportunities in this Adotas Q&A. Q: The relationship...
The digital agency Deep Focus today announced the findings of its Winter/Spring 2015 Cassandra Report: Gen Z study, specifically focused on consumers born between 1998 and 2008. The research reveals new data regarding the behaviors, habits and attitudes among this group, especially as they relate to money and spending,...
By Ragnar Kruse, Chief Executive Officer and Co-Founder at Smaato   China is on course to become the world’s biggest economy by 2030, and as of today, it’s already the world’s largest app market. Putting two and two together, it quickly becomes obvious that in-app advertising represents a significant opportunity for...
By Tom Wozniak – Executive Director of Marketing – OPTIZMO Technologies, LLC Email marketing continues to be arguably the most cost-effective digital marketing channel for a huge number of companies. But, just because it is often successful doesn’t mean that marketers can rest on their laurels, send out quickly pulled together...
ADOTAS - If you have a business, blog or existing mailing list I hope you're paying attention to the speed with which the time spent Social Networking is increasing. Adotas quoted Nielsen stats earlier this month showing Social Networking accounts for almost 25% of all time Americans spend online. That...
CMOs in customer-centric organizations are at the heart of driving company growth. They act as the voice of the customer and need to make sure investment is directed at growing the customer base, while keeping existing customers happy and engaged. Investment, however, is a zero-sum game, and the reality...
Marketing automation is the silver bullet. It will save your failing marketing program and “auto-magically” turn visitors into leads, and leads into customers. Or will it? Between 10 and 20 billion dollars are spent annually on email marketing and marketing automation tools. It seems B2B marketers have bought in with the...
How do you measure the effectiveness of your web marketing efforts? By conversion rates, of course. But it turns out that conversion may only be a part of the story. High conversion rates may mask channel cannibalization. And low conversion rates are sometimes the result of that same cannibalization...
By Mary Walton A startup is a relatively new company that is still in a phase of developing. Generally, startups are small and are financed by one or more people that are also working in a startup company. Often, these types of companies offer something new on the market. The...
ADOTAS - From his browser window, Meez CEO John Cahill summons his avatar and suddenly he is in the middle of a crowded street -- numerous similar-looking digital people surround him, walking up and down the virtual arcade, heading to various online spaces to hang with friends or enjoy...
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