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Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every...
By Jessica Rovello, CEO, Arkadium Digital media is constantly evolving and reflecting the tastes and habits of its users. Lately, the trend is visual. In our own study of more than 1,000 news consumers, we found that pairing news stories with visual content -- the visualization of data and text in the form of anything from...
With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Jenn Vlahavas, Eric Picard and Edwin Lee of MediaMath share their thoughts on the new year ahead. Jenn Vlahavas, VP of Account Strategy at MediaMath Viewability: As marketers continue to leverage viewability...
ADOTAS - A long time ago -- in what now seems like it must have been a galaxy far, far away -- small and midsized business owners could get away with ignoring the Internet and social media. Without a website or a Facebook profile, they could still find success....
Obtaining a single view of the customer has been at the core of marketers’ quests well before the Digital Era. The complete picture of the customer is critical to Marketing’s long-term success, better personalization and segmentation. However, siloed data sources, the ubiquity of mobile devices and the inability to...
ADOTAS - Finding a competitive edge when it comes to online marketing is getting tough. As more and more small to medium size businesses begin following this influential shift to the web, the need for a more creative online advertising approach is necessary to make a lasting impression on...
ADOTAS - Most of the top global brands have Facebook pages, but many are only in English despite having people from all over the world following them. For most people under 20 in the developed world, Facebook is a significant part of their daily routine. As this generation grows up,...
ADOTAS - The media market is being driven by "Big Data" and technological innovation, creating a fundamental shift in the marketing discipline. Buy-side players are adapting to these changes, integrating analysis and insight with consumer targeting. Publishers and website operators are waking up to these changes too – analyzing...
Market experts including Google have been predicting this transition, and now it’s finally here: Mobile use has surpassed desktop in the United States, Canada and Britain, according to a recent study by comScore. And for many brands in the U.S., they’re discovering that mobile is not only the first,...
ADOTAS - There's been a lot of talk lately around ads that “stalk” users around the internet. Retargeting, a service that focuses on letting a brand stay in front of its audience regardless of their unique browsing habits, is the technology in question. It's a great technology on...
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