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Q: What trends has 2016 seen for eCommerce in the mobile space, and what do you expect for the remainder of the year? A: We’re seeing big brands invest in apps because apps are playing a critical role in eCommerce. It finally gives brands a platform where they can engage...
ADOTAS EXCLUSIVE -- I have heard several industry insiders and experts who closely follow the progress of ad networks approximate recently that there are “hundreds” of them. 200. 300. I’ve even seen 314, written by one bold blogger daring to somehow pinpoint the exact number. When one considers exchanges,...
In rounding up this week’s ads of the week, we asked: how do marketers keep feature-rich ads from being just plain-old busy? These ads showcase super-interactive formats that let the creative shine! Country: United States Advertiser: Norwegian.com Media Agency: Visit Norway | Innovation Norway Creative Agency: Mister-H Publisher: Facebook Built Using: Sizmek Social Link to Ad: Click...
To explore adtech, mobile moments, and artificial intelligence, Adotas caught up with Scott Swanson, co-founder and CEO (pictured left) of Aki Technologies. Q: Why do you think the adtech space has been the target of so much criticism in the last couple of years? A: Many consumers today have a general...
ADOTAS -- Data-driven marketing is nothing new. Marketers have long relied on data to shape their campaigns, from determining which audiences to target and how to segment those audiences, to choosing which channels to tap into to best support sales teams. Data-driven marketing can drive business growth and support...
1. Make sure you’re reaching your audience across all verticals Programmatic technology allows advertisers to reach consumers in a 1:1 way that was not possible before, so advertisers should focus more on the consumer and less on the particular environment, putting aside any preconceived notions about what types of apps...
ADOTAS -- In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users’ primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in...
ADOTAS - For the vast majority of e-retailers, Black Friday is the symbolic (and arbitrary) day in which merchants finally “break-into-the-black.” However, with the recession lingering into its third year, many e-retailers are justifiably worried. With the pressure mounting, merchants across the globe are searching for new avenues to...
On Friday, February 19th, Google confirmed they were removing right rail ads. Adotas is pleased to offer a Q&A with Ben Kirshner, CEO at Elite SEM, on how this change is going affect marketers. Q: Does the removal of the right rail ad by Google create a supply and...
Everything in life is negotiable. Children learn this very early on. Here’s an example that might sound very familiar to some of you…   “Shaun, it’s time for bed.” “But Mommy, I want to finish watching Ask the Storybots!” “Now Shaun!” “Please Mommy? It’s just five more minutes.” “OK Shaun, but you’ll have to...