Adotas Ads
Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

ADOTAS -- The monetization options available to mobile publishers have expanded rapidly over the past year. This is great news for independent publishers, who were previously stuck trying to optimize low performing banner ads from mobile ad networks. With a limited salesforce and even more constraints on technology development,...
ADOTAS - According to the latest Nielsen Report, the number of TVs in homes across America dropped for the first time in 20 years. While nearly 97% of American households still have a TV, it is clear that consumer habits are changing. Americans now use their laptops, and increasingly...

Oscars Buzz & Business

As The Oscars Approach Get Out, Dunkirk, and Ladybird Generate the Most Search Buzz.  Special Spotlight: Black Panther Hitwise charted consumer searches for the best picture nominees over the last year, and Get Out, Dunkirk and Ladybird were the big winners in terms of generating online interest. “Most of the best picture...
ADOTAS -- In early February, when AOL announced its first revenue growth in 8 years, its Huffington Post Media Group figured prominently in the discussion. No surprise there, since the group “is responsible for creating marketing strategies for AOL's blue-chip advertising clients such as Coke and General Motors,” according...
Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but also in revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks disclosed in its State of Mobile Advertising report. It shows that mobile video advertising is booming. In just...
You would be hard-pressed to identify an industry that has undergone more change in a very short period of time than the publishing industry. In the past—dominated by print media and publications like Time and Sport Illustrated—the challenges of the publisher were far less complex. The model...
I've been in the marketing and public relations business close to 15 years now and if I had a dollar for every client who ever wanted to 'build buzz' I'd have a lot more money to show for those years. Buzz is the elusive goal of any marketing program. More...
ADOTAS – Integrated marketing platforms like Eloqua, Marketo, Hubspot and Pardot can pretty much do anything these days, from tracking webpage conversions to incorporating a brand’s CRM data to create complex drip-email campaigns that can trigger the sending of follow-up emails once a user clicks on an embedded link.
Since the Cambridge Analytica scandal in the spring, there’s been a marked upsurge in interest from businesses and individuals for more control over what happens to their information online. Perhaps inevitably, the bulk of the concern is over social media platforms and how advertisers and influencers are manipulating the hearts...
ADOTAS - “What is social media?” Seems like a pretty straight forward question. Yet every time I ask someone this question, I get more of a stutter of sounds than a meaningful answer. And what’s surprising, is that these are the responses I get from the social media “experts.”...
popup close button