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Much has been written recently about online advertisers shifting away from traditional pay per click (PPC) campaigns in favor of new cost per action (CPA) models. Even Google, one of the founding fathers of PPC, which got fat dining at its buffet, has stuck its mammoth toe into...
Kaleido Insights report, "Global Content Strategy: This is Going to be Big!" by Rebecca Lieb (pictured left) offers a deep look into the challenges and opportunities facing companies as they try to build a global content strategy.  Enterprises are still in the relatively early stages of integrating content strategy as a...
ADOTAS - A few years ago, the terms “daily deal” and “group couponing” were foreign concepts. Today, these business models are flourishing. Maybe it’s good timing or maybe it’s because the business model is fairly simple: a business partners with a daily-deal site to sell a specified product or service...
Adobe has released its 2015 Digital Marketing Survey Results. Over the past six years, they surveyed companies around the world to understand their key marketing strategies and tactics. What Ann Lewnes, Chief Marketing Officer (pictured left), knows and the survey reports is that mature companies adapt to their customers....
There’s no doubt that programmatic advertising’s star is rising. The industry, which didn’t really exist five years ago, is predicted to reach $20 billion by 2016. 2014 saw programmatic ad spend top $10 billion, taking its first real steps into the mainstream spotlight. As with any new and...
Shorter, robust and adaptive interactive video ads are here to the rescue. In a world where even Youtube is aiming to kill the 30-second pre-roll, marketers are again on a quest to redefine digital video advertising. While new standards are successfully cutting ads down to a mere 15, 10...
ADOTAS - As the Facebook IPO draws ever closer, we are barraged with amazing statistics around social media. In the U.S. alone, Facebook accounts for 25 percent of internet page views, and Twitter has 130 million unique visitors per month. Pinterest is the fastest-growing social media application of all time...
ADOTAS - Google has rolled out a new feature called +1, which allows users to endorse pages that come up in searches. What you say? This sounds kinda similar to the Facebook Like? When we publicly announce our adoration of a comment, link, photo or any other content? When I read about...
ADOTAS -- Ads may soon be illuminated right before your eyes. You may have caught my recent piece about the advertising potential and limitations of Google’s recently awarded patent for ‘pay-per-gaze’ advertising for Glass. As background for that story, I spoke with Rob Rusher (pictured), principal consultant and founder...
In the world of digital advertising it can seem difficult to know which way is up! But a new study from MediaBrix, Neuro Research - Brand Receptivity in a Mobile Environment, reveals that user engagement is both amplified and more meaningful when the delivery method is a vertical and...