Adotas Ads
Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

With Facebook dominating most of the social media landscape, it's unsurprising that the platform has become every marketer's go-to resource. Consequently, Facebook's legendary status has led brand marketers to forget about the tool that almost everyone uses to navigate the internet: Google. Whether it’s AdWords, Display Network, or YouTube, Google...
ADOTAS - The online community has just about run the notion of "engagement" into the ground, don't you think? Trying to move beyond eyeballs and click-throughs as proof points that ads are seen and make an impact, lots of companies have tossed around the amorphous notion of "engagement," since...
The untapped advertising gold mine that is MySpace is no longer a secret. Small businesses and major corporations alike have begun to court the site's prime demographic and stake out their own user profiles as campaign bases, the first "commercial zones" inside a vast expanse of otherwise untamed consumer...
After investigating World Avenue USA, LLC (previously NiuTech) dba TheUseful and Niuniu Ji, its chairman; for a year regarding their advertising methods, the Office of the Attorney General of the State of Florida has dropped the lawsuit against the company and closed the case. The company was being scrutinized for...
  The need for speed, innovation and agility is expanding the market for outsourcing, explains a new ISG Research report. Digital transformation contributed to a revival in large contracts with a single service provider, the report said, but noted the overall trend of shorter, limited-scope contract awards continued in 2017 as...
Google’s Analytics 360 Suite--according to Google--delivers the customer and advertising insights you need to set your marketing strategy, drive sales, and ultimately outperform the competition. It is composed of a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all...
In the infographic below, crafted by 16Best.net, you can see many different business applications of AI. It presents the diverse approaches of 28 leading companies like Disney, Google, Netflix, and Amazon.   Despite their different needs and business models, each one of them has found a very useful application of artificial intelligence...
ADOTAS - It’s “showtime” for the organizations charged with implementing a self-regulatory system to ensure consumer privacy and choice in behavioral ad targeting. Here’s what the system looks like: Participating ad-delivery companies and websites will put special logos (the “Power i”) in or near ads that are targeted based...
That programmatic advertising is now a booming industry is no longer in dispute. Forrester and eMarketer both predict massive gains for programmatic in the years ahead. BI Intelligence, for its part, anticipates that digital media buying through real-time bidding platforms will rise to over $18.2 billion in 2018. The question is no longer whether programmatic will...
With less than a month left to Election Day, both presidential candidates are heavily investing in ad dollars across every medium in order to win over final voters. In fact, during the second week of October, Mitt Romney spent about $16.8 million on television ads, according to ad-tracking data...
popup close button