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ADOTAS - In any given month, I conduct between five to 10 SEO campaign audits. What is an SEO campaign audit? An SEO campaign audit assesses the current search-effectiveness of a website. The audit helps identify what needs to be done to improve the SEO campaign and how to...
Just recently, the population of the United States surpassed 300 million people. But there's a number that's rising even faster than the U.S. population: it's the number of mobile phone subscribers. According to CTIA, the trade association for the mobile industry, that number has just topped 225 million. That's...
ADOTAS - Social ROI is being measured incorrectly. The metrics used to represent the impact of social don’t represent the true value that it provides for your brand. I see three main myths tripping up marketers who are looking to add value to their social efforts. Let’s look closer Myth...
AppLift's Newest Fraud Report Reveals News and Entertainment App Categories are at Highest Risk of Fraudulent Activity. AppLift, a mobile advertising technology company, released the study, "Mobile Advertising Fraud: The Next Battlegrounds," revealing international fraud distribution data. The e-book is a follow-on report to the company's 2015 fraud study that...
Spoiler alert: This post is going heavy on Game of Thrones references. Why? Because the marketing world might as well be Westeros. Competition, treachery, and earning loyalty are all at the forefront of our industry. Competition is scary. There is always a risk that someone will do what we do...
ADOTAS -- As other forms of online advertising flounder, savvy marketers are increasingly turning to branded mobile games to engage consumers and build awareness. Games give marketers an unbelievably powerful tool to educate, inform and entertain their customers. The most obvious appeal of branded mobile games is the sheer...
ADOTAS – It’s time to make some noise: The Vans Warped Tour is back for its 20th anniversary, bringing together bands, fans and brands for a rockin’ good time. After kicking off in L.A., the tour is winding through Dallas, Albuquerque, Mesa, and Las Vegas this week before hitting...
ADOTAS - When asked what online publications are the most influential, most mass-market brands would draw upon a smattering of “old media” sites with an established presence and seemingly broad appeal (e.g., The Washington Post, ABC News, etc). While many advertisers would agree with this interpretation of what it...
ADOTAS – ’Tis the season, and brands are looking to online and mobile video ads to drive holiday purchases. Just prior to Black Friday 2013, Adotas spoke with Alison Provost (pictured), CEO and founder of digital media company TouchStorm, who discussed how brands can best leverage YouTube and made a...
Open Letter to Adblockers: We Can Carry the Industry Forward by Roy Rosenfeld, CEO of Stands. Stands is the provider of Fair Ad Blocker. Fair Ad Blocker allows users to choose a charity to whom money will be paid--and that encourages more than 90% of those who use...