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ADOTAS (First of three parts) – Businesses have begun to understand the value in social media for connecting with consumers, driving marketing campaigns, and increasing long-term revenue. However, with multiple social platforms to choose from, which platform works best for your brand? This is the first installment in a three-part...
ADOTAS - Every morning, our style editors comb through their favorite fashion blogger’s Tumblr sites, while our marketing team pores over Pinterest at work and on their own time. Seeing this, I challenged our marketing department to brainstorm how we could engage as a brand, and we’ve since become...
ADOTAS - As we prepare for the upcoming Q2 2012 earnings call from Google, now is an interesting time to examine recent pay-per-click (PPC) reports that highlight some search engine marketing (SEM) trends that have recently emerged. In particular, many search marketers are successfully reducing cost per click (CPCs) and boosting...
ADOTAS - One of the most interesting television viewership statistics I’ve recently read is Nielsen’s report that this season’s new comedies are showing a significant uptick in viewer engagement, as measured by recall of details within an episode, with a 5% increase over last year. Programmers should be proud of...
The Merkle Digital Marketing Report was recently released. After reading the report, one data point in particular resonated with me: Google Paid Search Spend Up 23% in Q2 2017 So marketers have upped investment in paid search to drive website traffic. This trend doesn’t come as a surprise, since paid...
ADOTAS EXCLUSIVE – How easy is it to get a job in online advertising right now? It’s no secret that, overall, the economy is headed off the rails – but news about venture capital influxes, new hires, new ad networks and product rollouts keeps coming out of the interactive...

Protect Your Rep

ADOTAS - Last month I met with a network of crisis communications and public relations professionals to discuss the topic of online brand reputation management. This network provides expert counsel and services to clients in areas ranging from crisis communications and strategic planning to public relations and public policy. In...
This past May, eBay launched an Online Media Exchange which functions as an ad exchange to buy and sell TV time. Most networks have been skeptical about the idea; however the Oxygen network took a risk that has seemed to have paid off. Being the first successful seller on the...
Visible Measures, a content marketing and measurement/analysis company, has put together info on the top watched (if not loved) Super Bowl ads: These are all campaigns that aired in game, and views are all time from when the campaign was first released through this morning. The Top Five ...
ADOTAS -- If you are a brand looking to purchase online advertising, how do you even get started? With all the noise about programmatic automation, DSPs and ad exchanges, what are ways to understand the process and get your campaigns up and running quickly? Adotas recently sat down with Sahil...