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These days, to say that any kind of marketing discipline is “all about the data,” might be met with a resounding “duh!,” but in reality, we’re still getting our arms around what we can actually do with all the data that exists about our customers. Digital marketers in both...
ADOTAS - A big picture-perspective is critical to search marketing success. However, too many advertisers are focusing on only one half of the search process. The result is a “Great Divide” -- a chasm of efficiency that separates search marketers who focus on ad-side elements from those who focus on...
Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As...
As mobile devices become more ubiquitous in modern society, it only makes sense that app usage is also on the rise. By some estimates, mobile users in the U.S. spend more than 2 hours and 15 minutes in apps daily on average. In other areas of the world, this...
ADOTAS - There are hundreds of things to think about when starting a new website or trying to improve on an aged one. You have everything from url structures and crawl paths for the search engines to where to place your newsletter and landing pages for external campaigns. When site...
Sure, there are cultural differences between consumers in North America and consumers in the UK and Europe. In New York I may greet a woman with a hug, a handshake, or just a smile and a nod. In Paris I may greet a woman with a bise,...
Here's a news flash, the Internet is delivering marketers the opportunity to customize marketing programs based on the behavior of their target audience. Well, that's not really a new flash per se. The online behavioral marketing wagon left the barn months ago. What is somewhat newsworthy, however, is the...
Silagra delivery Our industry has a way of creating messiahs from new models, products or technology. I think it's a natural extension of a young immature industry finding itself and looking for direction or the big score. We're small enough for new concepts and successes to really stand...
ADOTAS – A silent war is afoot with ad giants Facebook and Google aggressively competing behind the scenes for consumers’ online attention. Over the last several years, both companies have made a series of calculated moves in attempt to corner the mobile advertising market. But while Facebook is in...
Recently, global marketers have taken a more entertaining approach to advertising and sponsorship on the web. As advertising online has become quite expansive over the past few years, more are looking for innovative ways to differentiate their campaigns and finding challenges with an abundance of advertisers vying for viewership....