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Authenticity is a peculiar thing: marketers believe that it has something to do with one regular Joe telling another regular Joe to take some sort of action, where the action will benefit the company the regular Joes are talking about. But, in a recent analysis of an 11-week...
We tend to think of native advertising as it most often appears: in-stream social ad content or sponsored content in media publications. However, the emergence of native ads for any mobile app or website has made native a far-reaching and incredibly effective tool for advertisers. Native ads in apps and...
ADOTAS - Once the whimsy of IT staff and number crunchers, website conversion rate optimization has matured into a strategic tool held firmly in the grasp of marketing teams. This evolving technology is now at the center of many sales and marketing initiatives, where its capabilities set the course...
ADOTAS - Retailers have been hard at work over the past few years exploring the synergies between the well-established, high-ROI email channel and the dynamic, highly viral social media channel. The evolution of this partnership has moved so quickly that already some email-social tactics are near universal adoption while...
ADOTAS - A headhunter recently asked me if she could help me recruit some new salespeople to our organization, and asked me what qualities I was looking for. I told her, “Find me a great writer, and I’ll make a salesperson out of him.” Why a writer? Look around. I’m...
With TV ad spending totaling $70.60 billion in 2016, one of the biggest challenges facing advertisers is how to maximize the potential of their ads and get the best ROI. And with the influx of Smart TVs on the market that have this technology installed, ACR is gearing...
ADOTAS - Like cautious children learning to swim or ride a bicycle without training wheels, an astounding number of agencies have done little more than dip their collective toes into the waters of the mobile space. Rather than develop ad campaigns tailored specifically for smartphone users, many are content...
ADOTAS -- “Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business...
By Chris Wallace, president and co-founder of InnerView In a world flush with marketing data, it can be hard for businesses to tell what information is meaningful and what’s noise. While few metrics are truly meaningless, many of the most popular KPIs do not have a strong connection with value. Impressions,...
ADOTAS – Facebook, the popular social network with over a billion users worldwide, has just been hit with a class-action lawsuit. The allegations, revealed in the FT, are that Facebook systematically scans the content of private messages so it can sell the data to third parties such as advertisers. Facebook’s...
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