Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Wallflowers need not apply in this week’s list of show-stoppin’ creative ads! Our picks are all about grabbing and keeping user attention, with front-and-center formats and interactivity that pull us in and keep us riveted throughout. Brace for impact!   Campaign Name: The SpongeBob Movie – Sponge Out of Water Country:...
With Facebook changing their algorithm and newsfeed, publishers’ relationship with the platform is becoming murkier than ever before. Clearly, the way ads and content are distributed by publishers needs to change. But how?  David Kashak, CEO and Founder of Connatix, explores the challenges and opportunities in this Adotas Q&A. Q: The relationship...
An Adotas Q&A with Shelley Stansfield, Director--Special Ops, at Centriply. Q: TV advertising is holding its own against digital media, according to a MarketShare study commissioned by Turner Broadcasting and Horizon Media in 2015. Why don't more people in marketing and media realize that? Stansfield: Reporting on the...
Last month, the Recording Industry Association of America (RIAA) announced that streaming music had finally overcome digital downloads in revenue production. Streaming services like Spotify, Pandora and Apple Music now represent over $2 billion in income for record labels and artists, a number that has been steadily growing for...
We tend to think of native advertising as it most often appears: in-stream social ad content or sponsored content in media publications. However, the emergence of native ads for any mobile app or website has made native a far-reaching and incredibly effective tool for advertisers. Native ads in apps and...
The online advertising climate is always changing and with the emergence of Web 2.0 and the diminishing availability of ad space, a next generation of online advertising model is emerging. The current ad network model was developed at a time when bandwidth was still very expensive and ad campaign management...
ADOTAS - As an advertiser, have you ever stopped to think about what type of customers your affiliate program produces? Do you know if you are acquiring new customers or returning customers, or are you concerned that you may be repeatedly paying for customers you have already acquired? This article investigates how...
ADOTAS - Marketers are well aware of the benefits that consumer-focused social networks like Facebook and Twitter deliver in the aim to reach people. Attention has now turned to business-focused social networks, which are starting to serve as the conduit for how businesses connect with, serve and sell to...
Done right, website personalization can significantly accelerate the process of moving anonymous website visitors through the marketing funnel to become qualified sales leads.  The good news is that with the right platform, website personalization is not complicated, and marketers can even accomplish this as part of their typical publishing...
Really, does anybody force you to watch TV, listen to radio, or read magazines?  Aren’t you, by those very acts, accepting the ads that come with mass media? Isn’t that how it works? You get your content for free (or discounted) and in exchange, advertisers are granted your permission to...