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Eder Holguin (pictured left) is the CEO of OneQube.com and co-founder of LiveVote.com. Eder talks about the intersection of content, community and commerce.  As the digital world continues to grow and evolve, one thing is certain: Brands and marketeres need to adapt or fail in their marketing efforts. With so many...
Why your most powerful influencers might not be online. A recent study reveals what all marketers already know: only four percent of consumers trust traditional advertising and marketers. Forward thinking marketers pivoted away from traditional methods, and many found an influencer network to work with, filled with individuals who possess...
Adotas asked Yoni Eyal, General Manager of ironSource in China, to unravel the mysteries of that country's mobile market. Q: How can mobile app companies and brands reach Chinese audiences? A: For foreign advertisers looking to penetrate the Chinese market, there are several key issues to be aware of:...
Leveraging data from more than 74.5 billion native ad impressions across its extensive network of more than 3,400 publisher properties, Yahoo’s The State of Native report provides marketers and advertisers with a unique look at the market and offers insights to help them get the most out of...
When many people have to create a presentation, their primary option is usually Microsoft PowerPoint. Whether the presentation is required for work or for school, PowerPoint is the most popular option. However, over the past few years, competition has increased dramatically. Currently, data visualization and innovation are growing aspects of...
Most mobile publishers have more inventory than they can sell through one ad network or their direct sales team. To maximize fill rates and sell more of their inventory, most publishers work with multiple ad networks at the same time. Ad network performance can also vary for a given...
Tremor Video DSP, a Taptica company, recently partnered with MAGNA and IPG Media Lab on a scientific media trial examining the impact of interactive video ads across tablets, desktop and mobile. Brands who participated in the trial included Amazon, Arby's, FCA and MillerCoors. Their report, “The Interactive Effect: A Key...
Like it or not, digital transformation is happening, so keep your wits about you. New tech entrants are bringing solutions to market quickly. Smaller players are outmaneuvering legacy companies, which are acquiring startups to adapt. The increasing pace and scale of change creates significant challenges for tech marketers. Simultaneously,...
Unified, a company offering business intelligence for social advertising, has released its latest report on social advertising transparency, The New Age of Transparency, which looks at the top data challenges facing social advertisers. “As the fastest-growing part of the paid marketing mix, social advertising is expected to accumulate an impressive...
''The Next Element" is about making it happen. With over 100,000 people in attendance, Mobile World Congress in Barcelona was once again bursting at the seams. The event ended, not so ironically, with the much-anticipated IPO of Snap Inc., the mobile-first ‘camera’ company boasting an impressive 160 million daily active...