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Most mobile publishers have more inventory than they can sell through one ad network or their direct sales team. To maximize fill rates and sell more of their inventory, most publishers work with multiple ad networks at the same time. Ad network performance can also vary for a given...
When many people have to create a presentation, their primary option is usually Microsoft PowerPoint. Whether the presentation is required for work or for school, PowerPoint is the most popular option. However, over the past few years, competition has increased dramatically. Currently, data visualization and innovation are growing aspects of...

No Sex For MySpace

Social Network MySpace has come to an agreement with 49 states and the District of Columbia to add vast and aggressive measures to fight against the infestation of sexual predators and other malicious use of the site, reports the WSJ.com. The site will include online protections and take part in...
ADOTAS - In today’s app world, there is so much competition for developers that it is practically impossible for them to get their mobile apps even noticed. As a result, developers have found multiple ways to manipulate the app stores or beat the system in order to bring attention...
Ari Brandt, CEO of MediaBrix, explores the power of app users' emotional data to maximize a brand's marketing goals. Q: How can advertisers use data to leverage emotions in apps? What kind of data needs to be collected? A: Advertisers can harness emotions in apps by tapping into data from bi-directional...
ADOTAS - It has become ever-more apparent in recent months, with the launch of Google’s own social network and the epic battle that it inaugurated among all the major platforms, that social media has become an important part of our daily lives. It’s where we connect with peers, business...

The Evolving Power of Email

Adotas talks with Eric Wanta, CMO, Zive about the power of email in 2018 to help brands personalize their marketing efforts.  Q: Email is always evolving, what do you see being a major change or innovation that will alter how we email in 2018?  A: In a nutshell, I think it will be...
Instagram is offering new tools to bring transparency and consistency to Branded Content on Instagram. They say "the tools consist of a tag to help creators disclose when a post is the result of a partnership and insights to help businesses access the performance of their branded content campaigns....
Source: pixabay.com Only a handful of technologies could measure up to the internet in terms of the impact it had on the way small companies operate. All of a sudden, the majority of these locally-operating businesses were transported onto the global market, where they now had to struggle for survival...
Growth capitalizes on $33B programmatic marketplace The Moneytizer, a French advertising platform aiming to optimize the ad revenues of small- and medium-sized businesses, recently eclipsed 12,000 worldwide publishers of the company’s free, turnkey platform for programmatic advertising. This rapid growth represents a 50% increase in the company’s user base since...