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The Real-World Graph maps out the connection between people and places, giving insight into how people move and behave in the real world – the places they go to, where they shop and travel, and how often they do so. The mapping of this journey is crucial information: It...
  Programmatic video ad buying remains on a steep growth curve, despite a handful of hurdles that stand in its path. One of the issues holding back industry-wide adoption is data privacy, a concern shared by both buyers and sellers. As media companies and ad buyers activate more first- and...
Shereta Williams, President at Videa, shares her insights into the way that major technological changes in the industry are reshaping how TV advertisements are bought and sold. She feels that everything from what it means to drive that actual change within your organization to the way in which artificial intelligence (AI) will...
Programmatic advertising is one of today’s hottest marketing trends, with both B2B and B2C companies leveraging the technology. In the latest infographic from direct response agency Koeppel Direct, the company explains the current trends, pitfalls, solutions, and projected growth of programmatic advertising. The infographic, Measuring the Impact of Programmatic Advertising,...
Marketers Now Able to Spend the Same, Drive More. RTB House, a company providing retargeting technology for top advertisers, announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI. Deep learning, or the subfield of...
Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into audience data demand globally and across advertiser sectors, Eyeota released its H1 2017 Index Report. The Index Report shows a consistent audience data demand growth...
“No legislation rivals the potential global impact of the EU’s General Data Protection Regulation (GDPR)” — so said Jay Cline, PwC’s US Privacy leader, when the organization released its GDPR Preparedness Pulse Survey earlier this year. And many businesses share Cline’s sense of awe. The survey shows that three in...
Most advertisers are upping spending this holiday season, and they’re particularly bullish on digital media. Fully 59% are spending more on digital platforms, while only 8% are spending less – a net optimism index of 51, roughly double that of sponsorships and TV, according to more than 300 advertiser...
Blockchain. If you haven’t heard about it yet, you will. It’s the ingenious technology underlying the success of bitcoin and other cryptocurrencies. Not only that, but it’s now poised to be a game changer for industries across the spectrum. Internet advertising stands to gain massively from blockchain protocols in a...
Eder Holguin (pictured left) is the CEO of OneQube.com and co-founder of LiveVote.com. Eder talks about the intersection of content, community and commerce.  As the digital world continues to grow and evolve, one thing is certain: Brands and marketeres need to adapt or fail in their marketing efforts. With so many...