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The AppInstitute Offers a A Beginner’s Guide to Progressive Web Apps And...an infographic to sum it all up! Technology is ever-changing and the way that businesses can market themselves evolves with it. With the exponential growth of smartphone adoption, businesses witnessed an incredible shift in the way that it was possible to...
AdTrader, an online ad agency, has accused Google of failing to repay monies collected for invalid traffic, either made invalid through fraud or mistakes. In a legal brief filed in a US district court in San Jose, CA, this week, AdTrader asserts that Google failed to refund almost $500,000 paid to...
Adotas talks with Michael Connolly (pictured left), CEO and co-founder at Sonobi, about the impact that Amazon is having on digital advertising as its Amazon Media Group goes up against Facebook and Google. Q: Why are advertisers now starting to pay attention (ad budgets, dedicated resources, etc.) to Amazon? A: When Amazon...
According to comScore, consumers spend nearly half of all time spent interacting with digital media in apps on their mobile devices. It’s boom time for mobile app marketers, and many are attracting sizeable investments from VCs or angel investors. But with money comes fraud, and marketers are struggling to find ways...
The Real-World Graph maps out the connection between people and places, giving insight into how people move and behave in the real world – the places they go to, where they shop and travel, and how often they do so. The mapping of this journey is crucial information: It...
  Programmatic video ad buying remains on a steep growth curve, despite a handful of hurdles that stand in its path. One of the issues holding back industry-wide adoption is data privacy, a concern shared by both buyers and sellers. As media companies and ad buyers activate more first- and...
Shereta Williams, President at Videa, shares her insights into the way that major technological changes in the industry are reshaping how TV advertisements are bought and sold. She feels that everything from what it means to drive that actual change within your organization to the way in which artificial intelligence (AI) will...
Programmatic advertising is one of today’s hottest marketing trends, with both B2B and B2C companies leveraging the technology. In the latest infographic from direct response agency Koeppel Direct, the company explains the current trends, pitfalls, solutions, and projected growth of programmatic advertising. The infographic, Measuring the Impact of Programmatic Advertising,...
Marketers Now Able to Spend the Same, Drive More. RTB House, a company providing retargeting technology for top advertisers, announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI. Deep learning, or the subfield of...
Audience data continues to experience an increase in demand and expenditure as more marketers and advertisers refine their strategies to take a people-first approach. To provide insights into audience data demand globally and across advertiser sectors, Eyeota released its H1 2017 Index Report. The Index Report shows a consistent audience data demand growth...