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By Kristin Savage Marketing for mobile platforms can be quite challenging without proper insight. Marketers often make the mistake of assuming that mobile content optimization isn’t too different from desktop-based efforts of the same nature. However, mobile users tend to browse the web and engage with content much differently than their...
As of 2018, there are an estimated 1.8 Billion web sites on the internet with thousands starting everyday. Many of those web sites are emerging by creating exciting new content, have a growing audience, but struggle to find a solution to make money. Infolinks Media has taken up the mission...
  Adotas is pleased to present a Q&A with Daina Middleton (pictured left), CEO of Ansira. Q: Where do you see marketing/advertising going in 2018? Are there any notable trends in the industry? A: Social Participation Sophistication: 2018 may well signal the decline of the overall influence of social media as a passive...
  As programmatic has exploded, data is more important than ever. But with it now so vital, what about pricing? Are we utilizing the right pricing models for data-driven, programmatic campaigns? I would argue -- most often -- that we’re not.  With this in mind, here’s a look at what makes...
With Facebook changing their algorithm and newsfeed, publishers’ relationship with the platform is becoming murkier than ever before. Clearly, the way ads and content are distributed by publishers needs to change. But how?  David Kashak, CEO and Founder of Connatix, explores the challenges and opportunities in this Adotas Q&A. Q: The relationship...
According to Adform, the Ads.txt adoption has moved rapidly from 30% in October 2017 to above 75% in January 2018. In October Adform shared preliminary figures on ads.txt adoption among the world’s top 1,000 publishers across global markets. At the time, adoption was just beginning to ramp up.  Since then,...
The AppInstitute Offers a A Beginner’s Guide to Progressive Web Apps And...an infographic to sum it all up! Technology is ever-changing and the way that businesses can market themselves evolves with it. With the exponential growth of smartphone adoption, businesses witnessed an incredible shift in the way that it was possible to...
AdTrader, an online ad agency, has accused Google of failing to repay monies collected for invalid traffic, either made invalid through fraud or mistakes. In a legal brief filed in a US district court in San Jose, CA, this week, AdTrader asserts that Google failed to refund almost $500,000 paid to...
Adotas talks with Michael Connolly (pictured left), CEO and co-founder at Sonobi, about the impact that Amazon is having on digital advertising as its Amazon Media Group goes up against Facebook and Google. Q: Why are advertisers now starting to pay attention (ad budgets, dedicated resources, etc.) to Amazon? A: When Amazon...
According to comScore, consumers spend nearly half of all time spent interacting with digital media in apps on their mobile devices. It’s boom time for mobile app marketers, and many are attracting sizeable investments from VCs or angel investors. But with money comes fraud, and marketers are struggling to find ways...