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As of 2018, there are an estimated 1.8 Billion web sites on the internet with thousands starting everyday. Many of those web sites are emerging by creating exciting new content, have a growing audience, but struggle to find a solution to make money. Infolinks Media has taken up the mission...
Marketing pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Most advertisers will tell you this is still an ongoing issue today. While marketers are familiar with the concept of cost-per-engagement -- or CPE, cost-per-impression or cost-per-click...

Insights from Email Opt-Outs

Email Opt-Outs can Provide Great Insights Seasoned and successful email marketers are always looking for ways to learn about campaign performance and ways to optimize future mailings. The email channel provides a wide variety of metrics and performance measures - most focused on positive signals sent by recipients. Think opens,...
"LeBron James Executed Perfectly Tonight on Defense." Do you see anything wrong with this headline? Probably not. Then why are articles like these repeatedly flagged by ad-verification platforms as “unsafe content?” First-Gen Ad Verification Struggles to Enforce Brand Safety The reason this article would be flagged is the presence of one...
Talk about a perfect storm. In the past few months, we’ve seen new European rules on handling personal data, an outcry over Facebook’s privacy practices, and major shift in how big companies address consumer controls of advanced advertising technology. On their own, each development really only adds up to a...
A case on Audible, with Facebook Playable Ads by MakeMeReach & Undertone Networks like Facebook are getting more crowded with ads every year, and advertisers worldwide are asking themselves what it takes to stand out. With the launch of Facebook Playable ads in early August 2018, Audible France was one of...

Empowering the SSPs

Over the past decade, the ad tech supply chain has become increasingly complex. A growing host of intermediaries that operate in between advertisers and publishers are fighting to extract the highest fees they can as a part of the decision making that drives an ad buy. Over time, this...
Television advertising media expenditures are the biggest single component of a typical marketing budget – and yet are the least accountable when it comes to proving direct product sales or other return on investment (ROI) success. Over the decades, that’s made for very good business for traditional networks, stations, and...
It might be an uncomfortable truth, but it’s a truth nevertheless: a very small percentage of brands and agencies pay close attention to the creative they put out. Some agencies run the same old standard static banners for years, expecting positive results. From their perspective, if it ain’t broke,...
When it comes to daily living, humans are creatures of convenience. We want everything in one place, easy-to-access in order to maximize efficiency and ensure we are making the best decisions. Take getting dressed as an example. I don’t know about you, but I don’t have space in my...