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In 2020, Americans will go to the polls to vote for president in what could be the most anticipated, and hotly contested election of all-time. The same election cycle will also see 34 Senate seats up for grabs. In a divided nation, how can candidates win the trust of...
Sixty-two Percent of Consumers Will Switch Vendors Based on Unsatisfactory Communications, Yet Only 30 Percent of Business Leaders Say Channel Preferences are Regularly Being Considered.  Smart CommunicationsTM, the leading cloud-based platform for enterprise customer communications, today announced the results of its 2019 Customer Communications Benchmark survey aimed at uncovering consumer...
The group behind the YourAdChoices program wants to implement the political version of the display icon served on consumer digital ads before the first presidential primary is held in 2020. On Tuesday, the Digital Advertising Alliance (DAA) announced its new transparency guidelines for political advertisers at the state and federal level...
Return Path partners with Demand Metric to study marketers’ understanding of subscriber engagement, the tactics they use to improve engagement, and how these things impact email deliverability and overall effectiveness. In partnership with global research firm Demand Metric, leading email solutions provider Return Path today released a new research report, The...
Shopify has previously highlighted the need for dynamic ads and has offered advice on how to automate it to help boost your brand. However, in 2019, it’s not just enough that you know when to post on Facebook to get the most engagement: it’s important that you find a...
Competitive analysis is the single most important step to generate better creative for your user acquisition ads.   Whenever we start work with a new client, we begin by evaluating the ads of their top competitors. Why? Because creating a winning ad is very hard - and only one in twenty...
By Mary Walton A startup is a relatively new company that is still in a phase of developing. Generally, startups are small and are financed by one or more people that are also working in a startup company. Often, these types of companies offer something new on the market. The...

Does Privacy Exist?

By Peter Koeppel The last couple of years have brought the concept of digital privacy into the spotlight. It’s not that this wasn’t an issue of some concern in the past, but recent scandals such as that of Cambridge Analytica/Facebook really forced everyone to take a look at the nasty...
By Hanan Maayan, CEO, Trackonomics Declining payouts. Growing user privacy concerns. Ad viewability issues. All of these are factors that are forcing large content publishers in the U.S. and U.K. to look for diversified approaches for monetizing their digital content. Media publishers no longer believe that display advertising on its...
Email marketing is that form of marketing where the businesses are interacting with the clients on a one-on-one basis. The data gathered through the online activity of a user gives businesses an idea about their target audience. With the help of engaging emails, the marketers try to convert these...