Home Featured Top Post

Featured Top Post

Featured post on the front page given top billing

Kantar Millward Brown’s AdReaction Study found that although digital formats continue to be the least popular among all consumers, younger generations are more receptive to seeing ads in that type of environment. Interestingly, for all the talk about how millennials (Gen Y) are so used to avoiding ads, they’re also...
Have you watched the latest Avengers: Infinity War? *spoiler alert* Thanos intended to capture all the stones in order to achieve his goal. Before launching his campaign, he researched and knew where the stones were or with whom they were. But, what if, he did not have the correct information...
More Contextual Targeting Ad Campaigns Will Fill Data Gap Senior media buyers for hundreds of the world’s biggest brands are predicting 43% of EU consumer audience data will be unusable after the General Data Protection Regulation (GDPR) comes into force on 25th May 2018. The research by contextual technology leaders, Vibrant Media,...
  Shravya Kaparthi (pictured left) discusses how marketers (and data professionals) can best use data to unravel some of the most lucrative opportunities with respect to segmentation without necessarily crossing any ethical/moral/social boundaries while prioritizing relevance and effectiveness above everything else.  I struggle not to roll my eyes when marketers tell...
Times have changed. Today, we do not know how valuable the data that we share with websites is.  Did you know – the value of each WhatsApp user by the time it got acquired by Facebook was $42? So my argument here is whether you tried reaching out to companies...
As the European Union prepares to enact the General Data Protection Regulation, digital marketing’s core will start to look different.   In the wake of CEO Mark Zuckerberg’s congressional testimony, Facebook is taking the overhaul seriously. The social platform is leading the charge by allowing users to review and update privacy...

GDPR: Fact or Fiction?

Fact or Fiction About Some Key Aspects of GDPR Unless you’ve completely unplugged for the last year or two, you’ve no doubt heard the term GDPR at least a few times (and probably more than a few). As with any new legislation, the General Data Protection Regulation has generated plenty of...
"Google's move to require more verification of U.S. citizenship or permanent residency to purchase U.S. election ads is an obvious and minimalist action to create a framework that protects both candidates and Google. However, the volume and value of issue-based advertising is far more impactful to a campaign than election...
Adotas is pleased to present a Q&A with Justin Kennedy (pictured left), COO at Sonobi   Q: In a nutshell, what is coming when GDPR comes into effect next month and how will it impact the industry? A: When GDPR is put into effect next on May 25, users will have the ability to provide...
Growth capitalizes on $33B programmatic marketplace The Moneytizer, a French advertising platform aiming to optimize the ad revenues of small- and medium-sized businesses, recently eclipsed 12,000 worldwide publishers of the company’s free, turnkey platform for programmatic advertising. This rapid growth represents a 50% increase in the company’s user base since...