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By Lili Griffin Images can play a crucial role in different types of social media posts. Whenever a person reads or skims a text, highly compelling visuals always tend to stand out. For instance, if you own a business, you can use the type of product photography that makes an...
By Kabir Mathur, Head of Business Development, Kiip  Improved monetization will be a top priority on every mobile publisher’s roadmap in 2019, but the path to that revenue boost can take a variety of turns. The in-app environment is lucrative and the promise of short-term revenue boosts can seem very...
By Tom Wozniak – Executive Director of Marketing – OPTIZMO Technologies, LLC Email marketing continues to be arguably the most cost-effective digital marketing channel for a huge number of companies. But, just because it is often successful doesn’t mean that marketers can rest on their laurels, send out quickly pulled together...
By Courtenay Worcester, U.S. Director of Marketing, GetResponse Email remains the stalwart channel in the digital marketing toolbox. That’s because it’s based on customers opting-in to hear from businesses, it allows you to engage your audience one-on-one, and it continues to deliver a high ROI. Though some recent changes in...
What’s the fun in spending a huge chunk of money on a customer support team that struggles to provide customers optimal support other than standard working hours. In the end, losing customers by keeping them queued for long! You need to automate your Live Chat Support Service! Here are the 3 ways...
AI and digital marketing go hand in hand. AI is transforming digital strategy with the ability to collect data, analyze it, apply it and then learn from it. Digital marketers immediately think of the “RankBrain” algorithm whenever we hear the term “artificial intelligence.” All the non-digital marketer people reading this...
VPNs or Virtual Private Networks can be used for a wide variety of purposes. They allow you to create a secure connection between your device and a private server, which will encrypt your online activity and keep you safe while browsing the internet. VPNs can also be used to access...
By: Jake Lazarus, CEO and co-founder of OpenMessage Creating the perfect Super Bowl moment is a daunting task, and it’s easy for brands to miss the mark when competing for consumer awareness and engagement against top national brands. It’s time for marketers to reach consumers where they are engaging the...
By Jim Kaskade, CEO Janrain They may not admit it, but advertisers and marketers here in the United States thank their lucky stars they don’t have to adhere to Privacy-by-Design standards, a series of principles that call for, among many other things, a strict limitation on the collection of customers’ personal...
By Mariia Lvovych   Content is king. An outstanding expression used as a popular marketing expression. This year, it has turned out to be more important than any other time in the past. At present, when shoppers have turned out to be more engaging and well informed, organizations should up their content...