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  As many as 800 million jobs could be lost to automation by the year 2030, according to a recent report by McKinsey and Co. In this massive workforce shift, only companies that learn how to blend the mechanized world with the human touch will survive. That’s especially true for marketers:...
  As programmatic has exploded, data is more important than ever. But with it now so vital, what about pricing? Are we utilizing the right pricing models for data-driven, programmatic campaigns? I would argue -- most often -- that we’re not.  With this in mind, here’s a look at what makes...
  The need for speed, innovation and agility is expanding the market for outsourcing, explains a new ISG Research report. Digital transformation contributed to a revival in large contracts with a single service provider, the report said, but noted the overall trend of shorter, limited-scope contract awards continued in 2017 as...
The global mobile attribution and marketing analytics company, AppsFlyer has released its latest report on App Install Fraud.  Fraud targeting mobile app marketers is evolving faster than ever. What once took fraudsters six months to develop can now take weeks or even days. The bad guys have gotten smarter, adapting much...
A large body of research has shown that context – not only the content the ad appears in and the other ads it is surrounded by, but also the media platform or brand, the device, and time and place – mediates ad effects, both positively and negatively.   For that reason,...
Ari Saposh, VP of Data at oneAudience, (pictured left) answers questions about focusing on mobile users to gain a market advantage. Q: How are Adobe and oneAudience bridging the current gap in marketers' understanding of their mobile audience? A: The mobile device has quickly become the most personal, relevant channel in understanding...
Simplaex Co-Founder & CTO Moti Tal (pictured left) helps untangle the benefits of using AI-powered programmatic advertising to increase reach and income. Q: What are the essentials for publishers and advertisers to consider when it comes to Artificial Intelligence (AI) powered programmatic advertising?  A: AI-powered programmatic advertising is the real paradigm shift that...
With Facebook changing their algorithm and newsfeed, publishers’ relationship with the platform is becoming murkier than ever before. Clearly, the way ads and content are distributed by publishers needs to change. But how?  David Kashak, CEO and Founder of Connatix, explores the challenges and opportunities in this Adotas Q&A. Q: The relationship...
Creative Marketing is Measured in Impact, but Businesses are Highly Dependent on Small Teams Answering to Many Stakeholders, Finds Study by InSource and inMotionNow   A study fielded by InSource, the largest professional organization for in-house creative teams, and inMotionNow, a provider of creative workflow solutions found most businesses measure and...
The growing consumption of media among consumers coupled with the increasing availability of newer platforms is changing the way marketers and advertisers look at and adapt to the industry. Despite these changes over the last 15 years, ad-supported media is still far more dominant and successful than perception may indicate.   KEY...