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By Patricia Wilson, academic writer for EduGeeksClub and blogger for ScholarAdvisor.com. Let’s be real: although your target audience is ready to spend money before Christmas, it doesn’t mean people will easily give you their money. Oh, no! This is the time of the year when they have tons of options. They will...
By Scott Matthews, professional blogger Marketers are constantly trying to come up with new and more efficient promo techniques, but they can rarely ever reach the potential of good old email marketing. This channel remains one of the most productive marketing techniques, enabling businesses to raise brand awareness and increase...
By Patrick Reinhart, Sr. Director of Digital Strategies at Conductor, Inc. The holidays are upon us, and that means it’s a make or break season for most brands as we hurtle towards the end of the year. Every year around this time, we hear one question again and again: “How...
By Gali Rosen, CMO, Liberdy When I studied marketing, the smartest marketers were the consumer packaged goods manufacturers who relied on market research and marketing tests in order to fine-tune their marketing efforts. Though consumer packaged goods marketers are still respected, the smartest marketers in the room today are Facebook and...
By Gary Stevens, front-end developer.  Blockchain technology is what powers all of the cryptocurrencies, like Bitcoin and Ether, that you've been hearing about in the news. It's kicked off a major revolution in the financial sector and may very well change how monetary transactions are processed online. Banks, credit card...
By Samantha R. Gilbert, blogger and journalist from New York When you look at the statistics, using Instagram for proper marketing makes a lot of sense. Instagram Stories, in particular, contributed to a significant increase of the time users spend on the platform. On average, users under the age of 25 spend...
By Chris Wallace, president and co-founder of InnerView In a world flush with marketing data, it can be hard for businesses to tell what information is meaningful and what’s noise. While few metrics are truly meaningless, many of the most popular KPIs do not have a strong connection with value. Impressions,...
By Alex Levitov, tech and web development writer.  Small business owners cannot compete against other major players in the industry with their limited resources, manpower, and products. However, a business website does help level the playing field. This has now become a prerequisite for the most basic of services. Not only...
By Ragnar Kruse, Chief Executive Officer and Co-Founder at Smaato   China is on course to become the world’s biggest economy by 2030, and as of today, it’s already the world’s largest app market. Putting two and two together, it quickly becomes obvious that in-app advertising represents a significant opportunity for...

3 Ways PQLs Help Power Growth

By Tyler Bench, Lucidchart Marketing qualified leads (MQLs) have long been a staple for B2B companies as they try to identify customers with real buying intent. But lately, there’s a new kid on the block offering a relevant metric that drives success: product qualified leads (PQLs). PQLs are generated by customers...