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By: Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryFor an industry that’s seen staggering growth and disruption since the launch of the first smartphone, 2017 was the year that mobile app innovation and growth was disrupted. Stalwart industry players held and gained market...
The Internet of Trusted Things, a research report co-authored by Jessica Groopman and Jeremiah Owyang (pictured left), Kaleido Insights Analyst and Founding Partner, analyzes the enterprise opportunities and use cases for the convergence of the Internet of Things and Distributed Ledger Technologies (DLT). Despite recent growth of connected devices and networked...
Forensiq, a leader in ad fraud detection and prevention, today, announced its partnership with Yeahmobi, to help curb the effect of advertising fraud across its mobile ad platform. Yeahmobi is an intelligent mobile advertising platform helping organizations reach global growth. While Yeahmobi initially had the capabilities to detect invalid web traffic,...
Instagram is offering new tools to bring transparency and consistency to Branded Content on Instagram. They say "the tools consist of a tag to help creators disclose when a post is the result of a partnership and insights to help businesses access the performance of their branded content campaigns....
Advertising has become an increasingly data-driven endeavor. When the LUMA State of Digital Media 2017 was released this past summer, it came with a declaration that “data is the new oil.” As the number of touchpoints for reaching consumer grows, so to do the number of data signals a user generates,...

The Evolving Power of Email

Adotas talks with Eric Wanta, CMO, Zive about the power of email in 2018 to help brands personalize their marketing efforts.  Q: Email is always evolving, what do you see being a major change or innovation that will alter how we email in 2018?  A: In a nutshell, I think it will be...
Adaptly enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest through tech and services. An inaugural member of Ads API programs, the New York-based company gives its clients first-mover advantage through the latest offerings from today’s most relevant social channels. Naturally they have some interesting predictions about how...
  As Native advertising matures, performance is getting better. But what’s driving it? Native advertising now makes up 50 percent of digital ad spend and will be a $22 billion dollar market in 2017.  But what makes native advertising so successful? For a while now, all the credit has been...
The IAB internet advertising revenue report 2017 first six months results Conducted by PwC Advisory Services LLC (“PwC”) on an ongoing basis, with results released quarterly, the “IAB Internet Advertising Revenue Report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information reported directly to PwC from companies...
The data at our disposal enables us to transform increasingly pervasive tools into highly persuasive consumer experiences. The more these data-driven experiences serve the individual, the better they will serve the brand. By 2025, there’ll be 180 trillion gigabytes of data, and data monetization will become a major source of...