Adotas

Where media buyers start online



Featured Top Post

Featured post on the front page given top billing

Can SMS Get McCain Elected?

Written on
July 14th 2008 | Bob Bentz

ADOTAS EXCLUSIVE — John McCain is out of touch …with the American public. At a time when nearly 60% of Americans use text messaging, how does the McCain campaign not have a text messaging element? Text messaging today is as important to the American public as the fireside chats of the FDR [...] more...

Four Steps To Lead Generation Success

Written on
July 10th 2008 | Bret Grow

ADOTAS EXCLUSIVE — I come across companies all the time that are eager to start brokering leads and co-registration data instead of just sending traffic from their affiliates to their merchant’s Web sites. Many of these companies are looking for a technology solution and consulting to get them started. In [...] more...

People: The 5th P Will Bring Highest ROI

Written on
July 8th 2008 | Kathleen Brush

ADOTAS EXCLUSIVE — As a CMO my most important role is that of a mentor. Marketing departments seem to be perpetual training grounds for employees who have arrived from sales, services, and product development in search of a new career path: hence the importance of being a mentor. For years the memorable, [...] more...

Se Habla Search?

Written on
June 30th 2008 | Alicia Morga

ADOTAS EXCLUSIVE — Not everyone online in the U.S. speaks English as a first language – but almost everyone online uses search. In fact, millions of searches are performed in foreign languages every day. Advertisers that aren’t buying non-English keywords, writing search ad creative in other languages and optimizing landing [...] more...

No Recession For Online Advertising, Promise

Written on
June 24th 2008 | Editor

ADOTAS EXCLUSIVE – There are a lot of numbers to follow, so resist the urge to let your eyes glaze over — these are important figures to note when taking stock of your future in Internet marketing. I continually hear and read in the news that the U.S. economy is tumbling [...] more...

Don’t LOL: Social Ads Rev Up Revenue

Written on
June 16th 2008 | Peter Vogel

ADOTAS EXCLUSIVE — Headlines of doom and gloom continue to forecast that social media will never produce the piles of money that marketers have dreamed of. Social Media – Part 1 - An article from e-consultancy.com claims, “There’s bad news — Web 2.0 fails to produce cash. Then there’s [...] more...

How To Exploit Video Advertising

Written on
June 11th 2008 | Amir Ashkenazi

ADOTAS EXCLUSIVE — The emergence of online video as a mainstream source of both news and entertainment has been a global phenomenon of immeasurable proportion. From industry pioneers such as YouTube, MySpace and Metacafe to more recently created platforms like HULU, Joost and Bit Torrent, Web surfers from around the [...] more...

How To Avoid Getting Brandjacked

Written on
June 10th 2008 | Sue Ainley

ADOTAS EXCLUSIVE — A few years ago, looking for good domain names to register and sell on to big brand names was seen as a harmless activity for enterprising individuals. These days though, the agenda, the method and the perpetrators are all much more sinister and the revenue frequently funds [...] more...

Why Top Publishers Bash Ad Networks

Written on
June 3rd 2008 | Michael Katz

ADOTAS EXCLUSIVE — First it was ESPN, now it’s Turner and The Weather Channel. Which major publishers will be next in line to try to downplay ad networks? Bashing ad networks in the media has become somewhat of a trend recently among major publishers. As dollars have shifted from direct [...] more...

Marketers: Fire Your PR Agency!

Written on
June 2nd 2008 | Uriah Av-Ron

ADOTAS EXCLUSIVE — I recently heard a presentation by noted Internet technology blogger Michael Arrington where an entrepreneur asks him when in a company’s life cycle should he hire a PR agency, and Arrington replies, without missing a beat, “never.” Though Arrington went on to say that there are good PR [...] more...

Next Page »


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

Adotas Partnership