Michael Ballard, Senior Manager, Digital Marketing at Lenovo (pictured left), offers the company's experience with personalized email and their recommendations on how to take advantage of the technology. We are all bombarded with messages competing for our attention. It’s no surprise that this message saturation has given rise to personalization....
It’s naïve to think that only social media can help you in building a strong interaction with your customers. Email is the king of all marketing channels for a reason and these days, email interactivity has made it even more effective. As said by Logan Baird, design services lead...
UnsubCentral, a PostUp company, announces its Super Scrubbing service, which allows marketers to compare and scrub multiple lists, prioritize partners, ensure email list data security, maintain opt-out compliances and protect brands from irreparable harm. This solution enables one-to-one, people-based marketing by preventing different affiliates from sending equivalent email offers to...
UnsubCentral, a PostUp company and performance-marketing veteran, announced an integration with Marketo that will allow marketers to seamlessly sync mailable and non-mailable email list data between partners, ESPs, or other platforms. The integration will allow marketers to centralize and share their data with a secure solution, eliminating the need for...
By Hiren Patel As we approach the end of the 1st quarter of 2019, it’s important to review our business promotional strategies. On one hand, it’s critical that we use the right social media marketing strategies for 2019.  On the other, it’s equally important that we improve our existing promotional...
According to a new survey, email marketing is not dead! Nearly three-quarters of businesses spend time and money on email marketing, according to a survey of more than 500 digital marketers. Businesses that regularly send a variety of emails to consumers retain customers and increase engagement.   A Google search of...
By, Tom Sather The big story for marketers in 2018 was around data protection and artificial intelligence. 2019 will most likely be a continuation of that theme, creating winners and losers for the AI future. Here’s what you need to know to be one of the winners in 2019. In 2018,...