SmartFocus,a responsive messaging platform, has produced a white paper, IMPROVING CUSTOMER ENGAGEMENT, Through Time-Based Email Targeting,that will help any marketer who sends out emails contend with the new European data rules. SmartFocus analysed 1.4 billion marketing emails, based on aggregated, anonymized data from major UK-based retailers. The findings shed new light on the best...
Michael Ballard, Senior Manager, Digital Marketing at Lenovo (pictured left), offers the company's experience with personalized email and their recommendations on how to take advantage of the technology. We are all bombarded with messages competing for our attention. It’s no surprise that this message saturation has given rise to personalization....
UnsubCentral, a PostUp company, announces its Super Scrubbing service, which allows marketers to compare and scrub multiple lists, prioritize partners, ensure email list data security, maintain opt-out compliances and protect brands from irreparable harm. This solution enables one-to-one, people-based marketing by preventing different affiliates from sending equivalent email offers to...
By Aniruddh Parmar Oh! Marketing. Regardless of the size and nature of your business, marketing is one thing you need to do to gain recognition in the market place where thousands like you also exit. Apart from the quality of your service/product, it is the marketing strategy that attracts consumers.  Marketing plays...
According to a new survey, email marketing is not dead! Nearly three-quarters of businesses spend time and money on email marketing, according to a survey of more than 500 digital marketers. Businesses that regularly send a variety of emails to consumers retain customers and increase engagement.   A Google search of...
By Hiren Patel As we approach the end of the 1st quarter of 2019, it’s important to review our business promotional strategies. On one hand, it’s critical that we use the right social media marketing strategies for 2019.  On the other, it’s equally important that we improve our existing promotional...
UnsubCentral, a PostUp company and performance-marketing veteran, announced an integration with Marketo that will allow marketers to seamlessly sync mailable and non-mailable email list data between partners, ESPs, or other platforms. The integration will allow marketers to centralize and share their data with a secure solution, eliminating the need for...
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