Adotas Ads
Michael Ballard, Senior Manager, Digital Marketing at Lenovo (pictured left), offers the company's experience with personalized email and their recommendations on how to take advantage of the technology. We are all bombarded with messages competing for our attention. It’s no surprise that this message saturation has given rise to personalization....
According to a new survey, email marketing is not dead! Nearly three-quarters of businesses spend time and money on email marketing, according to a survey of more than 500 digital marketers. Businesses that regularly send a variety of emails to consumers retain customers and increase engagement.   A Google search of...
UnsubCentral, a PostUp company, announces its Super Scrubbing service, which allows marketers to compare and scrub multiple lists, prioritize partners, ensure email list data security, maintain opt-out compliances and protect brands from irreparable harm. This solution enables one-to-one, people-based marketing by preventing different affiliates from sending equivalent email offers to...
SmartFocus,a responsive messaging platform, has produced a white paper, IMPROVING CUSTOMER ENGAGEMENT, Through Time-Based Email Targeting,that will help any marketer who sends out emails contend with the new European data rules. SmartFocus analysed 1.4 billion marketing emails, based on aggregated, anonymized data from major UK-based retailers. The findings shed new light on the best...
By, Tom Sather The big story for marketers in 2018 was around data protection and artificial intelligence. 2019 will most likely be a continuation of that theme, creating winners and losers for the AI future. Here’s what you need to know to be one of the winners in 2019. In 2018,...
UnsubCentral, a PostUp company and performance-marketing veteran, announced an integration with Marketo that will allow marketers to seamlessly sync mailable and non-mailable email list data between partners, ESPs, or other platforms. The integration will allow marketers to centralize and share their data with a secure solution, eliminating the need for...
By, Patricia Wilson Do you know why all business owners enjoy Christmas? People spend money throughout the holiday season. Whether they like or hate the holidays, one factor is a constant: they buy something for themselves and for the people they love. In October 2018, Gallup launched an interesting report that...
popup close button