It’s naïve to think that only social media can help you in building a strong interaction with your customers. Email is the king of all marketing channels for a reason and these days, email interactivity has made it even more effective. As said by Logan Baird, design services lead...
By, Patricia Wilson Do you know why all business owners enjoy Christmas? People spend money throughout the holiday season. Whether they like or hate the holidays, one factor is a constant: they buy something for themselves and for the people they love. In October 2018, Gallup launched an interesting report that...
Michael Ballard, Senior Manager, Digital Marketing at Lenovo (pictured left), offers the company's experience with personalized email and their recommendations on how to take advantage of the technology. We are all bombarded with messages competing for our attention. It’s no surprise that this message saturation has given rise to personalization....
By, Tom Sather The big story for marketers in 2018 was around data protection and artificial intelligence. 2019 will most likely be a continuation of that theme, creating winners and losers for the AI future. Here’s what you need to know to be one of the winners in 2019. In 2018,...
Tom Wozniak - Executive Director of Marketing - OPTIZMO Technologies, LLC   The most compelling email creative, engaging offer, and brilliant call-to-action can still fail to produce any response, if no one opens the email in the first place. There’s good reason that email marketers focus a great deal of their...
By Hiren Patel As we approach the end of the 1st quarter of 2019, it’s important to review our business promotional strategies. On one hand, it’s critical that we use the right social media marketing strategies for 2019.  On the other, it’s equally important that we improve our existing promotional...
By Aniruddh Parmar Oh! Marketing. Regardless of the size and nature of your business, marketing is one thing you need to do to gain recognition in the market place where thousands like you also exit. Apart from the quality of your service/product, it is the marketing strategy that attracts consumers.  Marketing plays...