The Evolving Power of Email

Adotas talks with Eric Wanta, CMO, Zive about the power of email in 2018 to help brands personalize their marketing efforts.  Q: Email is always evolving, what do you see being a major change or innovation that will alter how we email in 2018?  A: In a nutshell, I think it will be...
UnsubCentral, a PostUp company and performance-marketing veteran, announced an integration with Marketo that will allow marketers to seamlessly sync mailable and non-mailable email list data between partners, ESPs, or other platforms. The integration will allow marketers to centralize and share their data with a secure solution, eliminating the need for...
Michael Ballard, Senior Manager, Digital Marketing at Lenovo (pictured left), offers the company's experience with personalized email and their recommendations on how to take advantage of the technology. We are all bombarded with messages competing for our attention. It’s no surprise that this message saturation has given rise to personalization....