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Zephrin Lasker is the co-founder and CEO of Pontiflex. He has been involved with online marketing since its inception more than a decade ago. Zephrin is also a serial entrepreneur, having successfully launched two start-ups prior to Pontiflex.

In the course of his career, Zephrin has played a key role in shaping campaign successes for a variety of clients such as Sprint, Cendant, Earthlink, and eFax, helping them acquire over 8 million new customers.
Prior to co-founding Pontiflex, Zephrin founded The North Road Group, an interactive agency. He has also worked as Vice President of Business Development at i33 Communications, where he managed sales and technical teams to help deliver new customers, launch state-of-the-art websites and deploy cutting edge marketing initiatives.

Prior to i33, Zephrin worked at Commerce One Global Services managing Sprint's new web initiatives. He has also co-founded the e-commerce company Beautility, where he served as Chief Operating Officer.

Zephrin has a background in corporate finance. He has worked for Dresdner Kleinwort Benson in the areas of corporate finance and mergers and acquisitions. Zephrin began his career as an Equity Analyst at Creditanstalt in Prague. He is an avid fly fisherman and is currently learning how to spey cast. He has a BA degree from Reed College.

More articles by Zephrin Lasker

Zephrin Lasker



Amplify performance with CPL

Written on
November 23rd 2009
Author
  |   Zephrin Lasker

ADOTAS – As advertising professionals, we’ve all seen our fair share of tchotchkies, booth babes and swag at industry trade shows. While these often-expensive marketing materials certainly raise eyebrows, what value do they actually provide? At Pontiflex, we think the answer to that question is very little. So last week [...] More...

Online branding in the age of performance

Written on
May 7th 2009
Author
  |   Zephrin Lasker

ADOTAS — The world we live in is steeped in a culture of performance. You can’t escape it. Leave alone advertisements for the powerful BMW M3, even the environmentally friendly BMW Mini Cooper (44.2 mpg) takes great pains to proclaim its speed (0-60 in 8.5 seconds) for fear of losing out [...] More...

Media Plan ’08: Look Out of the Window

Written on
October 10th 2008
Author
  |   Zephrin Lasker

ADOTAS EXCLUSIVE — It has been many years now, but there is one moment from my ad agency days that has stayed with me. One morning, as I walked towards the conference room, I saw our media planner buried nose deep in figures pouring forth from the monitor and the giant [...] More...

Economy Down, Online Brand Marketing Up!

Written on
August 15th 2008
Author
  |   Zephrin Lasker

ADOTAS EXCLUSIVE — Despite the election and the Olympics, 2008 has been a bad year for the traditional media companies.  According to an article in the Financial Times published earlier this week, the economic slowdown has forced large companies like Coca Cola and General Motors to cut their marketing budgets.  But [...] More...

Raiders Of The Lost ROI

Written on
May 28th 2008
Author
  |   Zephrin Lasker

ADOTAS EXCLUSIVE — If Indiana Jones was an online marketer in our times, he would undoubtedly have been asked to embark on a quest for the medium that delivered the greatest return on investment.  The mission wouldn’t be an easy one. It would take him through the crumbling ruins of failed [...] More...



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