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Yvonne DiVita

Yvonne DiVita
Yvonne DiVita is the author of Dick*less Marketing: Smart Marketing to Women Online, a book about getting those baby boomer icons Dick and Jane to buy at your website. She is also the president and founder of WME, a division of Windsor Media Enterprises, LLC. WME is an Author Services Company specializing in Print-on-Demand technology, blogs, and community building events. Yvonne’s background stretches to those bygone days of the early Internet, where she was a web content writer and worked in several technology start-ups. After publishing her book, she decided to become a publisher. Today her focus is on helping aspiring authors, especially those writing business books; make wise publishing choices, and works to help her authors market their books once they are released. Yvonne maintains a blog, with a focus on the women’s market. Her other blogs include the publishing blog:, a blog about blogging,, a blog about her author’s book, and, about the POD process. She also writes and manages a petblog for Purina. Yvonne is the President of the Rochester Chapter of Women in Communications; she is a past-president of the Rochester Professional Consultants Network, and is the VP of Web Communications at the Rochester Chapter of the American Marketing Association.

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