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Yvonne DiVita is the author of Dick*less Marketing: Smart Marketing to Women Online, a book about getting those baby boomer icons Dick and Jane to buy at your website.

She is also the president and founder of WME Books.com, a division of Windsor Media Enterprises, LLC. WME is an Author Services Company specializing in Print-on-Demand technology, blogs, and community building events. Yvonne’s background stretches to those bygone days of the early Internet, where she was a web content writer and worked in several technology start-ups. After publishing her book, she decided to become a publisher. Today her focus is on helping aspiring authors, especially those writing business books; make wise publishing choices, and works to help her authors market their books once they are released.

Yvonne maintains a blog, lipsticking.com with a focus on the women’s market. Her other blogs include the publishing blog: ahablog.com, a blog about blogging, wmeblogs.com, a blog about her author’s book, windsormedia.com and beneaththecover.com, about the POD process. She also writes and manages a petblog for Purina.

Yvonne is the President of the Rochester Chapter of Women in Communications; she is a past-president of the Rochester Professional Consultants Network, and is the VP of Web Communications at the Rochester Chapter of the American Marketing Association.

More articles by Yvonne DiVita

Yvonne DiVita



Marketing Secrets of an Online “Lurker”

Written on
October 1st 2008
Author
  |   Yvonne DiVita

ADOTAS EXCLUSIVE — We’ve more or less established that today’s marketing needs to be female-focused in a unique, selective way. In other words: marketing to women has changed to understanding that each woman is a unique individual who would like to be marketed to selectively, even though she likely hangs [...] More...

Tools To Tap the Female DIY Market

Written on
August 22nd 2008
Author
  |   Yvonne DiVita

ADOTAS EXCLUSIVE — You would have to be living under a rock not to recognize the DIY acronym: Do It Yourself. It’s all over the home improvement sites like Home Depot, Lowes, and whatever local store advertises in your hometown. And the net isn’t being shy about it, either. Search [...] More...

Marketing to Women Is So 2007

Written on
July 21st 2008
Author
  |   Yvonne DiVita

ADOTAS EXCLUSIVE — Are you hard at work perfecting that marketing to women pitch for your next online campaign? Are you preparing your 2009 budget for the “must attend” conferences and webinars you’ve been gathering info on for months now, in order to meet your marketing to women online goals? How [...] More...

The TRUTH About Marketing to Women

Written on
May 19th 2008
Author
  |   Yvonne DiVita

ADOTAS EXCLUSIVE — Before I can reveal the truth about interactive marketing to women, I have to expose the lie. The lie is this: Interactive marketing to women is part of the “new” social media focus. The operative word in that sentence is “new.” The truth is: Yes, interactive marketing is part of [...] More...

Want Her Business? Find Her on Blogs

Written on
April 18th 2008
Author
  |   Yvonne DiVita

ADOTAS EXCLUSIVE — I recently wrote a blog post about what women do online and I thought I’d delve a bit further in to the subject here. First of all, as I mentioned in my post women do just about everything online. We research, we shop, we (yes) blog, we [...] More...

She’s Just Not That Into You(r Pitch)

Written on
March 25th 2008
Author
  |   Yvonne DiVita

ADOTAS EXCLUSIVE – Men are from Mars, women are from Venus – market accordingly. Andrea Learned, co-author of the book, Don’t Think Pink, shares insightful tips for marketing to women on her blog, Learned on Women. In a post titled, “The Online Gender Agenda” she explained some of the reasons [...] More...

Men Are From Mars, Women Are From Web 2.0

Written on
February 19th 2008
Author
  |   Yvonne DiVita

The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] More...



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