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More articles by Yvonne DiVita
- Marketing Secrets of an Online “Lurker” October 1st 2008
- Tools To Tap the Female DIY Market August 22nd 2008
- Marketing to Women Is So 2007 July 21st 2008
- The TRUTH About Marketing to Women May 19th 2008
- Want Her Business? Find Her on Blogs April 18th 2008
Yvonne DiVita
Marketing Secrets of an Online “Lurker”
ADOTAS EXCLUSIVE — We’ve more or less established that today’s marketing needs to be female-focused in a unique, selective way. In other words: marketing to women has changed to understanding that each woman is a unique individual who would like to be marketed to selectively, even though she likely hangs [...] More...
Tools To Tap the Female DIY Market
ADOTAS EXCLUSIVE — You would have to be living under a rock not to recognize the DIY acronym: Do It Yourself. It’s all over the home improvement sites like Home Depot, Lowes, and whatever local store advertises in your hometown. And the net isn’t being shy about it, either. Search [...] More...
Marketing to Women Is So 2007
ADOTAS EXCLUSIVE — Are you hard at work perfecting that marketing to women pitch for your next online campaign? Are you preparing your 2009 budget for the “must attend” conferences and webinars you’ve been gathering info on for months now, in order to meet your marketing to women online goals? How [...] More...
The TRUTH About Marketing to Women
ADOTAS EXCLUSIVE — Before I can reveal the truth about interactive marketing to women, I have to expose the lie. The lie is this: Interactive marketing to women is part of the “new” social media focus. The operative word in that sentence is “new.” The truth is: Yes, interactive marketing is part of [...] More...
Want Her Business? Find Her on Blogs
ADOTAS EXCLUSIVE — I recently wrote a blog post about what women do online and I thought I’d delve a bit further in to the subject here. First of all, as I mentioned in my post women do just about everything online. We research, we shop, we (yes) blog, we [...] More...
She’s Just Not That Into You(r Pitch)
ADOTAS EXCLUSIVE – Men are from Mars, women are from Venus – market accordingly. Andrea Learned, co-author of the book, Don’t Think Pink, shares insightful tips for marketing to women on her blog, Learned on Women. In a post titled, “The Online Gender Agenda” she explained some of the reasons [...] More...
Men Are From Mars, Women Are From Web 2.0
The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] More...
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