Yvonne DiVita

Featured Author

: Yvonne DiVita is the author of Dick*less Marketing: Smart Marketing to Women Online, a book about getting those baby boomer icons Dick and Jane to buy at your website.

She is also the president and founder of WME Books.com, a division of Windsor Media Enterprises, LLC. WME is an Author Services Company specializing in Print-on-Demand technology, blogs, and community building events. Yvonne’s background stretches to those bygone days of the early Internet, where she was a web content writer and worked in several technology start-ups. After publishing her book, she decided to become a publisher. Today her focus is on helping aspiring authors, especially those writing business books; make wise publishing choices, and works to help her authors market their books once they are released.

Yvonne maintains a blog, lipsticking.com with a focus on the women’s market. Her other blogs include the publishing blog: ahablog.com, a blog about blogging, wmeblogs.com, a blog about her author’s book, windsormedia.com and beneaththecover.com, about the POD process. She also writes and manages a petblog for Purina.

Yvonne is the President of the Rochester Chapter of Women in Communications; she is a past-president of the Rochester Professional Consultants Network, and is the VP of Web Communications at the Rochester Chapter of the American Marketing Association.

Want Her Business? Find Her on Blogs

Written on: April 18th 2008
Author: | Yvonne DiVita

ADOTAS EXCLUSIVE — I recently wrote a blog post about what women do online and I thought I’d delve a bit further in to the subject here. First of all, as I mentioned in my post women do just about everything online. We research, we shop, we (yes) blog, we [...] More...

She’s Just Not That Into You(r Pitch)

Written on: March 25th 2008
Author: | Yvonne DiVita

ADOTAS EXCLUSIVE – Men are from Mars, women are from Venus – market accordingly. Andrea Learned, co-author of the book, Don’t Think Pink, shares insightful tips for marketing to women on her blog, Learned on Women. In a post titled, “The Online Gender Agenda” she explained some of the reasons [...] More...

Men Are From Mars, Women Are From Web 2.0

Written on: February 19th 2008
Author: | Yvonne DiVita

The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] More...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...