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York Baur is executive vice president of business development in charge of user acquisition at Zango, an online media company that automates and monetizes relationships between content creators, Web publishers and advertisers of all sizes.

More articles by York Baur

York Baur



Content Is Still King

Written on
November 14th 2007
Author
  |   York Baur

As we’ve all seen and read, major acquisitions to stake out broader positions in the changing online ad landscape have occurred, as companies look to extend their advertising reach on the Web. The mantra Content is still King is now more relevant than ever as huge dollars line up to monetize [...] More...

Search Marketing’s Geography Lesson

Written on
August 10th 2007
Author
  |   York Baur

Isn’t it fun to find $10 on the ground? $20 in your pocket? Such unexpected money requires little or no effort from the one enriched – a clear case, in business speak, of ROI. Utilizing geotargeting in a search marketing campaign can yield the same discovery of money in unexpected places. [...] More...



Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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