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Yaniv Axen

Yaniv Axen
Yaniv has served as the CTO of SundaySky since cofounding the company, and is tasked with advancing new technologies and innovative ideas to ensure that SundaySky remains at the forefront of the market for online video. Yaniv launched the company, applying the functionality that ASP enabled in web pages to his vision for online video. In his position, Yaniv manages technological concerns for strategic customers, directs the patent application process for SundaySky’s solutions and facilitates key partnerships. Yaniv served in an elite intelligence unit of the Israeli Defense Forces for five years and then earned his Bachelor of Arts degree in computer science and his Master’s degree in business administration with cum laude honors from Tel Aviv University.

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By Ethan Settel, Sales Lead at Data Plus Math One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...