Wolfe Domain is a gTLD digital brand strategy advisory firm, providing comprehensive guidance to global brands, interactive agencies, domain registrars and legal counsel representatives on establishing a holistic gTLD, name-anchored brand strategy for the next generation of the Internet. With thousands of new gTLD names set to launch in 2013 and an entirely new set of rules on the Internet, Wolfe Domain was founded to help Fortune 1000 and emerging growth organizations evolve and strengthen their brand identities in this next generation of digital engagement, regardless of whether they applied for gTLDs. Using its proprietary Digital Mapping™ tool, Wolfe Domain helps brands and their partners develop digital brand plans that effectively leverage a new gTLD strategy as the foundation for branding, social media and mobile initiatives. Visit www.wolfedomain.com for more information.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.