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More articles by Wister Walcott
- Google Trademark Process, Shifting Burden to Brand Owners May 20th 2009
- Spend More, Spend Better … See ROI Rise July 28th 2008
- Ban Negative Keywords To Boost Conversion May 23rd 2008
Wister Walcott
Google Trademark Process, Shifting Burden to Brand Owners
ADOTAS — Last week, Google announced it would allow limited use of trademarks in the text of some search ads, even if the trademark owner objects. Here’s a brief rundown of what the decision means for search marketers. What is the change? · The prior process allowed brand owners to specify to Google [...] More...
Spend More, Spend Better … See ROI Rise
ADOTAS EXCLUSIVE — In today’s economic climate, many marketers are understandably looking for ways to cut their spend. But there’s one area marketers should be increasing their budgets: search engine marketing. The truth is, you can’t afford NOT to increase your search marketing spend – because SEM consistently delivers the [...] More...
Ban Negative Keywords To Boost Conversion
ADOTAS EXCLUSIVE — In these rocky economic times, marketers need to get the most out of every penny spent on search advertising. One way to do that is to make sure “negative keywords” aren’t sabotaging your marketing ROI. Negative keywords are the unrelated search terms that mistakenly trigger your ad. (For [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
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