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More articles by Wikus Engelbrecht
- Privacy and Security in the Email Cloud May 15th 2012
- Four Tips to Improve Your Email Newsletter Readability May 8th 2012
- Four Everyday Newsletter Design Tips to Save Your Email Campaign May 1st 2012
- Three Steps to Achieving Email, Social and Mobile Integration April 25th 2012
- Email Marketing Goes SoLoMo April 12th 2012
Wikus Engelbrecht
Privacy and Security in the Email Cloud
ADOTAS - We all know that sticking all of our business info out onto the internet comes with a number of security risks, and that these risks are still a major inhibitor when it comes to loading and managing data on the internet. Although cloud-based services afford us maximum flexibility and ease of [...] More...
Four Tips to Improve Your Email Newsletter Readability
GRAPHICMAIL – An email newsletter is a great way for a business to communicate with its customers. However, it’s always tempting just to dump a lot of content into the body of an email. After all, this way the message may appear to be more substantial and more authoritative. What marketers need to grasp [...] More...
Four Everyday Newsletter Design Tips to Save Your Email Campaign
GRAPHICMAIL – The email newsletter is a powerful marketing tool that can remind subscribers about you, inform them about your products, tell them what you have been up to and help build relationships with them. But the inbox is a busy place. Just think — dozens or even hundreds of other emails could [...] More...
Three Steps to Achieving Email, Social and Mobile Integration
GRAPHICMAIL - Today, you may still be wondering why a company that has built its communications program on email should move its resources into social and also mobile marketing. For starters, just ask yourself the following question: Is everyone you want to reach already on your email list? And if they are, are [...] More...
Email Marketing Goes SoLoMo
GRAPHICMAIL – “SoLoMo,” the latest online buzzword, is a combination of social, location and mobile marketing, and it’s a quickly-emerging trend that everyone should have on their radar screens. Essentially, SoLoMo takes the form of mobile phone applications that combine social networking and location data. The blend of these makes perfect [...] More...
What All Email Marketers Need to Know About California’s New Sender ID Law
GRAPHICMAIL - A few weeks ago, the California appellate court made a new ruling about email sender identification that will greatly affect marketers across the U.S.: From now on, commercial email advertisements (in other words, only email sent specifically to sell a product or advertise a service) must include a [...] More...
Mobile Privacy 2012: Where in the World is Your Data?
ADOTAS – Mobile tools and applications represent a powerful technology that will most certainly become more important in the years to come. Gartner Research has predicted that by 2013, a greater number of people will be accessing the internet via mobile devices than those who will with desktop computers. With this move toward the [...] More...
The State of Spam in 2012 and What You Can Do About It
GRAPHICMAIL – Over the years, spam has evolved from consisting of annoying but otherwise harmless advertisements, to becoming a carrier of viruses and malware that can damage your computer and make you vulnerable to identity theft (a.k.a. “phishing”). Even today, despite major developments in the area of anti-spam software and measures [...] More...
Email Newsletter Complaints: Why Do I Get Them and What Can I Do About Them?
GRAPHICMAIL – It doesn’t matter what business you are in, there will always be a few customer complaints coming your way at some point or another. The same is true in email marketing, but while it may be baffling how someone who signed up to your communications could suddenly start complaining [...] More...
How Pinterest Can Benefit an Email Marketing Campaign
GRAPHICMAIL – Much to everyone’s surprise, at the turn of 2012 the runaway hit social networking site wasn’t Twitter, LinkedIn or Google+. It was, in fact, Pinterest, the latest social media craze that seems to have captured everyone’s attention. Pinterest is essentially a graphic social bookmarking network. It has quickly shot [...] More...
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