Warren Raisch is Chief Customer Officer at Digitaria, a digital marketing and technology firm in San Diego. Mr. Raisch has more than 20 years of leadership experience building global brands and top-tier companies, including Apple, Gateway, MarchFIRST, Interwoven and WebSideStory (now Omniture). He is the author of McGraw-Hill Publishing’s “The eMarketplace: Strategies for Success in B2B Commerce.”
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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