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: The Wall Street Journal is a well respected globally distributed newspaper primarily focused on the financial markets. The WSJ.com provides thoughtful online media articles.

Wall Street Journal

Google Does Good

Written on: January 17th 2008
Author: | Wall Street Journal

In one of the most widely watched efforts in corporate philanthropy in years, Google Inc. said it will dole out nearly $30 million in new grants and investments to nonprofits and a private business that are taking on do-good projects such as tapping solar power, preventing plagues and improving public [...] More...

Ad Houses Will Need To Be More Nimble

Written on: January 2nd 2008
Author: | Wall Street Journal

The Web’s emergence is forcing ad executives to succumb to marketers’ demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of [...] More...

Allen May Beat Google In Spectrum Bid

Written on: December 26th 2007
Author: | Wall Street Journal

If Microsoft Corp. co-founder Paul Allen succeeds in acquiring spectrum at the Federal Communications Commission auction next month, it would add to the valuable collection of airwaves he already has amassed in the Pacific Northwest. Mr. Allen, through his Vulcan Spectrum LLC, disclosed a commitment last week to bid at the [...] More...

Vivendi Looking To Acquire Neuf Cegetel

Written on: December 18th 2007
Author: | Wall Street Journal

In a move intended to leverage its position in the fast-growing broadband market, French entertainment and telecommunications group Vivendi SA said it was in talks to acquire the remaining part of telecommunications firm Neuf Cegetel that it does not already own. Vivendi’s mobile phone unit SFR already owns about 40.5% of [...] More...

Apple, eBay Gain Amid Holiday Buzz

Written on: December 6th 2007
Author: | Wall Street Journal

The Nasdaq Composite Index marched ahead Thursday, extending gains from the previous session’s 1.8% rally. Rambus shares rose after the Securities and Exchange Commission ended its stock-option probe, while Apple and eBay climbed on upbeat analyst reports. In morning trading, the Nasdaq Composite rose 13.25 points, or 0.5%, to 2679.73. Morgan [...] More...

Ad Market Sees Slowdown In 2009, WPP CEO Sorrell Says

Written on: October 18th 2007
Author: | Wall Street Journal

The advertising market could be in for a slowdown in 2009 as a new U.S. administration takes painful steps to right economic imbalances early in its term, Martin Sorrell, chief executive of U.K. advertising and marketing giant WPP Group PLC warned. In an interview, Mr. Sorrell said financial-market problems and falling [...] More...

FaceBook Gets Personal With Ad Targeting Plan

Written on: August 23rd 2007
Author: | Wall Street Journal

Social-networking Web site Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves. Eventually, it hopes to refine the system to allow it to predict what products and services [...] More...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...