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Vivek is the Founder & CEO of AdBidCentral Inc, a company pioneering a futures marketplace platform for the buying and selling of premium online display advertising. Founded in late 2006 and officially launched in October 2007, AdBidCentral manages over 1.5 billion monthly site and position-specific premium display impressions. Over 700 brand name properties, many ranked in the top 100 of comScore ratings, use AdBidCentral’s futures platform.

Prior to founding AdBidCentral, Vivek covered the media and telecommunications sectors at Oracle, Siebel Systems, Gemini Consulting and Abn-Amro trading desks at their offices in London, Johannesburg and San Mateo.

More articles by Vivek Veeraraghavan


Vivek Veeraraghavan



Using Advertising Futures To Weather Economic Storm

Written on
October 22nd 2008
Author
  |   Vivek Veeraraghavan

ADOTAS EXCLUSIVE — With economic uncertainty showing, the financial implications to the brand advertiser, agency and publisher ecosystem are top of mind to many of us. In past times, we had few systematic controls in place to mitigate the financial risks that lay ahead and were forced to accept the [...] More...




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