Valter Sciarrillo

Valter Sciarrillo is Head of Measurement, Marketing Solutions at LinkedIn.

LinkedIn Launches Tool to Measure Content Marketing Influence

Written on
March 27th 2014
  |   Valter Sciarrillo

ADOTAS – We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them. But wouldn’t it be great to know now how effective your content marketing efforts are? Well, you’re not alone. The Content Marketing Institute recently ... More...