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More articles by Uriah Av-Ron
- Can Path Unseat Facebook?: One User’s Opinion December 16th 2011
- Cutting Through the Noise of Social Media November 17th 2011
- Why I Hate Social Media October 11th 2011
- Google: Blood on the Playground August 8th 2011
- Google on the Playground July 13th 2011
Uriah Av-Ron
Simplicity during an advertising summer
ADOTAS — As I think about my online advertising clients and their work in educating their various target audiences regarding their new offerings, I am reminded of the story of how I solved my lawn mowing conundrum. We have a small lawn and no place to store a lawn mower and [...] More...
Privacy, Shmivacy – Market to me, please
ADOTAS — The vision of direct marketing has long been about narrowcasting the marketer’s message to a market of one, where a prospect gets a marketing message that is so clearly tailored to their individual needs (that they immediately buy the product or service). This was the vision of the direct [...] More...
Why We want Microsoft’s Bing to Succeed
ADOTAS — It’s been a long time since I have wanted a product to succeed as much as Microsoft’s Search Decision Engine Bing (excluding my clients’ products and Susan Boyle on Britain’s Got Talent, but that’s an issue for another bylined article). For the record, I don’t work for or with [...] More...
New York Times: Checked out The Economist lately?
ADOTAS — Even though I now live a few thousand miles from my birthplace, New York City, I still consider The New York Times my hometown paper. I remember with fondness going out Saturday evenings and buying the Sunday Times together with a pint of ice cream and reading the [...] More...
Living in a Social Media glass house
ADOTAS — For the last two years, social media pundits have been warning us to make sure that no one uploads and tags photos of ourselves in a drunken stupor, so as not to hurt our chances of landing that coveted job. But in the last few months, two leading social [...] More...
Skittles Website. Great. Who cares?
ADOTAS EXCLUSIVE — There. I said it. If I read one more analysis of Skittles’ new website, I’ll… I’ll… I’ll… Truth be told, I applaud the Skittles team for having the guts and openness to launch such an open website. I think it was a very smart move. But it only takes [...] More...
A great year to start a business
ADOTAS EXCLUSIVE — When I was growing up, my father used to tell me that what doesn’t kill me will make me stronger, and as much as I hate to admit it, he was right. And 2009 is probably going to be one of those years. Companies with weak or non-existent [...] More...
New York Times, people will pay for what they once got free
ADOTAS EXCLUSIVE — Reading about the challenges facing The New York Times brings back memories from January 2001. At the time, I was the product marketing manager of an Internet Startup that was about to migrate from freeware to a paid model. That wasn’t a very popular thing to do [...] More...
Exelate and users
ADOTAS — A short question and answer with Mark Zagorski, Chief Revenue Office, eXelate: What inspired the beginnings of eXelate? EXelate’s founding was really driven by our belief that, simply put, “data is the next media”. Data has the power to create valuable relationships between consumers, advertisers and publishers by delivering a [...] More...
Kontera and Advertising
ADOTAS — Adotas interview with Bryan Everett, who joined Kontera as SVP, Sales & Business Development in September 2006. Q: Why was Kontera founded? A: We saw a very clear market opportunity for relevant advertising in the text since that is where users spend 85% of their time. With the success that [...] More...
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- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Marketing Communications Manager, Senior-IEB-TV &
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