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More articles by Uriah Av-Ron
- Can Path Unseat Facebook?: One User’s Opinion December 16th 2011
- Cutting Through the Noise of Social Media November 17th 2011
- Why I Hate Social Media October 11th 2011
- Google: Blood on the Playground August 8th 2011
- Google on the Playground July 13th 2011
Uriah Av-Ron
Just How Important Is Privacy to Internet Users?
ADOTAS – The Wall Street Journal is running an informative series about privacy in online advertising to inform users regarding the practices of online advertising technology providers, agencies and publishers. While the industry can always do more to inform users regarding how online advertising works and how data is used, [...] More...
Dodging the Gotcha Moment
ADOTAS – Publicists dream of getting an email from a reporter at The Wall Street Journal asking to interview one of our clients. But lately, there are a few companies in the online advertising industry who prefer not to be contacted by the Journal. Though it’s easy to give advice after [...] More...
Friending Your Kids on Facebook: The Horror!
ADOTAS – Move over, retargeting. Forget about behavioral targeting. What’s really creepy online is friending your kids on Facebook. A few years ago, my niece sent me a friend request and I politely told her that the last thing she wants is to friend someone of my generation on Facebook. That’s [...] More...
Advertising Ethics Are Not the Issue
ADOTAS – A recent story in the AP caught my eye (before the recent Wall Street Journal coverage about online ad targeting) about the formation of a new industry advocacy group called the Advertising Institute of Ethics, a collaboration between leaders in the advertising industry and the University of Missouri [...] More...
Why I Don’t Want the BP Account
ADOTAS – For the record, no one offered it to me. But in the marketing industry trade press, there has been a lot of analysis about BP, their handling of PR, their selection of a PR agency, etc. And in an online poll conducted by AdAge on June 4, 45% of the [...] More...
Leave Facebook? Go Ahead and Try!
ADOTAS – Everyone is jumping on the “quit Facebook” bandwagon. But you know what? Accept for a few cases, it won’t happen because there is no real Facebook alternative. We’ve seen this scenario before. Facebook launches some privacy-threatening implementation. Users scream “How dare they!” And then Facebook does some minor adjustments and [...] More...
Defined by Your Mobile
ADOTAS – In the past, people were defined by the cars they drove (or by the cars they didn’t drive, as in the case of the famous ad campaign for the now defunct Oldsmobile line of cars from General Motors, which used the “Not Your Grandfather’s Oldsmobile” tagline). But in today’s [...] More...
What We’ve Got Here Is a Failure to Communicate
ADOTAS – In this season of being naughty or nice, I must have been naughty. What other explanation could there be for a company which generated $6.5 million dollars in sales using Twitter to completely ignore my call for help? As the sole proprietor of my boutique PR agency, I rely on [...] More...
Newsroom lessons for digital marketers
ADOTAS – Much of what I have learned about digital marketing is by reading online (with the rest lined from trial and error). That’s probably why many of my commentary pieces in Adotas are based on the works of others. While catching up on my summer reading (I’m a slow reader), [...] More...
Saturn’s social media lessons
ADOTAS – I was saddened to read about the coming demise of General Motor’s Saturn brand this past week. As someone who passed his road test in the 1980s, bought his first car in the 1990s and hailed from a family that had migrated to Toyota, I was thrilled that Detroit [...] More...
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