Uriah Av-Ron

Uriah Av-Ron works for Oasis PR and is based in Tel Aviv, Israel. You can contact him at uriah@oasis-pr.com.



Why the News Release Is Worth More in Today’s Social Media Age

Written on
May 5th 2011
Author
  |   Uriah Av-Ron

ADOTAS – I love social media, I really do. Wasn’t it Twitter that killed Osama? Seriously, Twitter is great (and I have nothing but respect for the American servicemen and women responsible for Sunday’s tremendous operation). I actually wonder (out loud) if Keith Urbahn’s source leaked his info knowing that Keith’s Tweet would serve as a trial balloon. As a 40-something publicist (and a paranoid one at that), I do sometimes speculate if ... More...

Affiliate Marketing Ascending

Written on
March 25th 2011
Author
  |   Uriah Av-Ron

ADOTAS – As a publicist working predominantly in the online advertising space, a good indication I get regarding what’s happening in the industry is from the new business prospects that come my way. First of all, good things are happening in the industry, based on the quantity of leads my peers and I are receiving. Beyond this, one trend that is clearly growing is affiliate marketing. A decade ago, the affiliate marketing industry ... More...

Social Media as Water Cooler

Written on
February 18th 2011
Author
  |   Uriah Av-Ron

ADOTAS – Could social media advertising ever replace Super Bowl ads? Personally, I don’t think so. Social media advertising does not have the same “hanging out around the water cooler” effect that conversations about everyone’s most and least favorite Super Bowl ads does. Of course, the one major exception is Old Spice’s “The Man Your Man Could Smell Like” campaign. But maybe I posed the wrong question — perhaps social media is ... More...

Just How Important Is Privacy to Internet Users?

Written on
November 18th 2010
Author
  |   Uriah Av-Ron

ADOTAS – The Wall Street Journal is running an informative series about privacy in online advertising to inform users regarding the practices of online advertising technology providers, agencies and publishers. While the industry can always do more to inform users regarding how online advertising works and how data is used, I wonder how important privacy really is for most users. In 2004, the documentary “Super Size Me”, followed American independent filmmaker ... More...

Dodging the Gotcha Moment

Written on
November 5th 2010
Author
  |   Uriah Av-Ron

ADOTAS – Publicists dream of getting an email from a reporter at The Wall Street Journal asking to interview one of our clients. But lately, there are a few companies in the online advertising industry who prefer not to be contacted by the Journal. Though it’s easy to give advice after the fact, there are a number of things all companies in the industry can do to avoid getting caught in ... More...

Friending Your Kids on Facebook: The Horror!

Written on
September 20th 2010
Author
  |   Uriah Av-Ron

ADOTAS – Move over, retargeting. Forget about behavioral targeting. What’s really creepy online is friending your kids on Facebook. A few years ago, my niece sent me a friend request and I politely told her that the last thing she wants is to friend someone of my generation on Facebook. That’s also what I told my son when he recently sent me a friend request. To me, friending your kids is ... More...

Advertising Ethics Are Not the Issue

Written on
August 5th 2010
Author
  |   Uriah Av-Ron

ADOTAS – A recent story in the AP caught my eye (before the recent Wall Street Journal coverage about online ad targeting) about the formation of a new industry advocacy group called the Advertising Institute of Ethics, a collaboration between leaders in the advertising industry and the University of Missouri School of Journalism, the nation’s oldest journalism school. But is ethics really the problem facing the advertising industry? Let me start by ... More...

Why I Don’t Want the BP Account

Written on
June 14th 2010
Author
  |   Uriah Av-Ron

ADOTAS – For the record, no one offered it to me. But in the marketing industry trade press, there has been a lot of analysis about BP, their handling of PR, their selection of a PR agency, etc. And in an online poll conducted by AdAge on June 4, 45% of the more than 300 respondents said they would “rise to the challenge” to handle the company’s advertising account. I ask: Why? Though I ... More...

Leave Facebook? Go Ahead and Try!

Written on
May 18th 2010
Author
  |   Uriah Av-Ron

ADOTAS – Everyone is jumping on the “quit Facebook” bandwagon. But you know what? Accept for a few cases, it won’t happen because there is no real Facebook alternative. We’ve seen this scenario before. Facebook launches some privacy-threatening implementation. Users scream “How dare they!” And then Facebook does some minor adjustments and we all forget that we’re angry at Facebook — or maybe we don’t forget, but simply realize that we have ... More...

Defined by Your Mobile

Written on
February 17th 2010
Author
  |   Uriah Av-Ron

ADOTAS – In the past, people were defined by the cars they drove (or by the cars they didn’t drive, as in the case of the famous ad campaign for the now defunct Oldsmobile line of cars from General Motors, which used the “Not Your Grandfather’s Oldsmobile” tagline). But in today’s eco-friendly world, we’re being defined by something that consumes less gasoline than a car –- our mobile phone. This is ... More...


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