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More articles by Uriah Av-Ron
- Lessons from the US 2012 Presidential Campaign September 11th 2012
- Clever Marketing Can Keep the Olympic Spirit Alive August 20th 2012
- Why You Should Stop Whining About Facebook and Embrace It June 21st 2012
- Can Path Unseat Facebook?: One User’s Opinion December 16th 2011
- Cutting Through the Noise of Social Media November 17th 2011
Uriah Av-Ron
Why the News Release Is Worth More in Today’s Social Media Age
ADOTAS – I love social media, I really do. Wasn’t it Twitter that killed Osama? Seriously, Twitter is great (and I have nothing but respect for the American servicemen and women responsible for Sunday’s tremendous operation). I actually wonder (out loud) if Keith Urbahn’s source leaked his info knowing that Keith’s Tweet [...] More...
Affiliate Marketing Ascending
ADOTAS – As a publicist working predominantly in the online advertising space, a good indication I get regarding what’s happening in the industry is from the new business prospects that come my way. First of all, good things are happening in the industry, based on the quantity of leads my peers [...] More...
Social Media as Water Cooler
ADOTAS – Could social media advertising ever replace Super Bowl ads? Personally, I don’t think so. Social media advertising does not have the same “hanging out around the water cooler” effect that conversations about everyone’s most and least favorite Super Bowl ads does. Of course, the one major exception is Old [...] More...
Just How Important Is Privacy to Internet Users?
ADOTAS – The Wall Street Journal is running an informative series about privacy in online advertising to inform users regarding the practices of online advertising technology providers, agencies and publishers. While the industry can always do more to inform users regarding how online advertising works and how data is used, [...] More...
Dodging the Gotcha Moment
ADOTAS – Publicists dream of getting an email from a reporter at The Wall Street Journal asking to interview one of our clients. But lately, there are a few companies in the online advertising industry who prefer not to be contacted by the Journal. Though it’s easy to give advice after [...] More...
Friending Your Kids on Facebook: The Horror!
ADOTAS – Move over, retargeting. Forget about behavioral targeting. What’s really creepy online is friending your kids on Facebook. A few years ago, my niece sent me a friend request and I politely told her that the last thing she wants is to friend someone of my generation on Facebook. That’s [...] More...
Advertising Ethics Are Not the Issue
ADOTAS – A recent story in the AP caught my eye (before the recent Wall Street Journal coverage about online ad targeting) about the formation of a new industry advocacy group called the Advertising Institute of Ethics, a collaboration between leaders in the advertising industry and the University of Missouri [...] More...
Why I Don’t Want the BP Account
ADOTAS – For the record, no one offered it to me. But in the marketing industry trade press, there has been a lot of analysis about BP, their handling of PR, their selection of a PR agency, etc. And in an online poll conducted by AdAge on June 4, 45% of the [...] More...
Leave Facebook? Go Ahead and Try!
ADOTAS – Everyone is jumping on the “quit Facebook” bandwagon. But you know what? Accept for a few cases, it won’t happen because there is no real Facebook alternative. We’ve seen this scenario before. Facebook launches some privacy-threatening implementation. Users scream “How dare they!” And then Facebook does some minor adjustments and [...] More...
Defined by Your Mobile
ADOTAS – In the past, people were defined by the cars they drove (or by the cars they didn’t drive, as in the case of the famous ad campaign for the now defunct Oldsmobile line of cars from General Motors, which used the “Not Your Grandfather’s Oldsmobile” tagline). But in today’s [...] More...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined May 21st 2013 ADOTAS — The new Xbox gaming console, which will be [...] more »
- Watch it Live: Xbox Reveal, 5/21 at 1 p.m. EDT/10 a.m. PDT May 21st 2013 ADOTAS – Microsoft will unveil its next generation Xbox today [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
- Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
Features
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
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