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More articles by Uriah Av-Ron
- Can Path Unseat Facebook?: One User’s Opinion December 16th 2011
- Cutting Through the Noise of Social Media November 17th 2011
- Why I Hate Social Media October 11th 2011
- Google: Blood on the Playground August 8th 2011
- Google on the Playground July 13th 2011
Uriah Av-Ron
Can Path Unseat Facebook?: One User’s Opinion
ADOTAS – A company that has been trending these past few weeks is the newly-revamped social network Path. I was so impressed by the coverage I read that I downloaded the application on my iPhone, even though I’m not such an early adopter. Though I haven’t played that much with Path [...] More...
Cutting Through the Noise of Social Media
ADOTAS – The last show I went to was a Madonna concert. Though the she put on a great show, it was annoying to have my view obstructed by all the people holding their cell phones over their heads in order to photograph or record the show. I was reminded of that [...] More...
Why I Hate Social Media
ADOTAS – OK, maybe I don’t actually hate social media. What I don’t like is the misplaced belief in the importance of ”Liking” and “Friending” brands. Personally, I can’t think of many brands with whom I’d like to be friends. Friendship is something I reserve for physical people. Rather than “Friending” or [...] More...
Google: Blood on the Playground
ADOTAS – Over the weekend, MG Siegler wrote an excellent post about Google’s relationship with other technology companies entitled “With Google, There Will Be Bad Blood.” According to Siegler, Google is pissing off the tech industry because they’re trying to do everything while possessing the arrogance to think that they can. Reading [...] More...
Google on the Playground
ADOTAS – In the middle of all of the noise surrounding Google+, we almost forgot the other major piece of recent news from Google – the company’s partnership with Heineken. It’s been a few years since WPP Chairman Sir Martin Sorrell classified the relationship between Google and the agency world as “frenemies.” [...] More...
Why Google+ Won’t Be My +1
ADOTAS – The top story in the last few weeks in online and social media has undoubtedly been the launch of Google+. I was excited by this launch because I always root for the underdog/newcomer to challenge the incumbent (if you can really call Google an underdog). In a column around [...] More...
Mudslinging in Business vs. Politics
ADOTAS – Following the recent Facebook/Burson-Marsteller whispering PR campaign brouhaha regarding Google’s alleged Gmail privacy infractions, the PR industry has been in a tizzy. Most in the industry expressed concern regarding the negative impact this incident will have on the entire PR industry. Others, most eloquently publicist Eric Starkman, brought to [...] More...
Why the News Release Is Worth More in Today’s Social Media Age
ADOTAS – I love social media, I really do. Wasn’t it Twitter that killed Osama? Seriously, Twitter is great (and I have nothing but respect for the American servicemen and women responsible for Sunday’s tremendous operation). I actually wonder (out loud) if Keith Urbahn’s source leaked his info knowing that Keith’s Tweet [...] More...
Affiliate Marketing Ascending
ADOTAS – As a publicist working predominantly in the online advertising space, a good indication I get regarding what’s happening in the industry is from the new business prospects that come my way. First of all, good things are happening in the industry, based on the quantity of leads my peers [...] More...
Social Media as Water Cooler
ADOTAS – Could social media advertising ever replace Super Bowl ads? Personally, I don’t think so. Social media advertising does not have the same “hanging out around the water cooler” effect that conversations about everyone’s most and least favorite Super Bowl ads does. Of course, the one major exception is Old [...] More...
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