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Uriah Av-Ron works for Oasis PR and is based in Tel Aviv, Israel. You can contact him at uriahav@gmail.com.

More articles by Uriah Av-Ron

Uriah Av-Ron



Social Networking: More Than Pokes and Games

Written on
May 6th 2008
Author
  |   Uriah Av-Ron

ADOTAS EXCLUSIVE — As someone who remembers disco (albeit as an elementary school student), sometimes I have to wonder about the intrinsic value of social networks. I don’t feel the need to get “poked” or to have people write things on my “wall,” nor am I interested in having people [...] More...

C-level Execs Need to Cede Control To Succeed

Written on
April 1st 2008
Author
  |   Uriah Av-Ron

ADOTAS EXCLUSIVE — One of the advantages of running my own tech-focused PR boutique is that I have the good fortune of working with CEOs and other C-level executives. And befitting their titles, most of these men and women are really smart. At times, I have even found myself in [...] More...

Customers Are Good For More Than A One-Night Stand

Written on
March 4th 2008
Author
  |   Uriah Av-Ron

ADOTAS EXCLUSIVE - Too many customers have been abandoned (or just forgotten) by well-meaning marketers who are releasing a new development. And that needs to stop.  Most of us reading and writing for Adotas are located somewhere in the marketing food chain, so we know that customers are always right. But let me add [...] More...

Reporters Should Work With, Not Against PR Reps

Written on
February 5th 2008
Author
  |   Uriah Av-Ron

“I work in public relations and I’m not afraid to say so.” Given the barrage of attacks regularly aimed at PR people, it’s not surprising that some of us try to hide the fact that we work in the public relations industry. One of the most common complaints lobbied by Wired Editor [...] More...

Move Over Click Fraud, Vote Fraud Is Here!

Written on
January 8th 2008
Author
  |   Uriah Av-Ron

Today’s New Hampshire primary got me thinking about voting in general and online voting specifically. In the wake of the Florida vote recount of 2000, there was much talk about the movement towards electronic voting as the solution that would solve such problems. But I am beginning to think that [...] More...

What It Means To Be “Social”

Written on
December 4th 2007
Author
  |   Uriah Av-Ron

When was the last time you were really, truly social? In elementary school, I used to wonder why social studies was called “social studies”. What was particularly social about social studies that was more social than any other of the social sciences. Two nights ago, when thinking about this column, the reason [...] More...

Facebook: Internet Success Story Or Virtual Tchatchkes?

Written on
November 7th 2007
Author
  |   Uriah Av-Ron

If 2006 was the year of Nintendo’s Wii, then 2007 is the year of Facebook (I know it’s still early November and that in the Internet time, a lot can happen until December 31st). Two years ago, Facebook was considered a MySpace “also-ran” for the college crowd, and then they [...] More...

Advertising And The Truth About The User Revolution

Written on
October 2nd 2007
Author
  |   Uriah Av-Ron

I recently read an article online about how advertising is now experiencing a user revolution with consumers taking more control of branding and content. As someone who began their career in advertising, I will admit that it is harder to impact consumers today because of the sheer number of marketing messages [...] More...



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Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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