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More articles by Uriah Av-Ron
- Defined by Your Mobile February 17th 2010
- What We’ve Got Here Is a Failure to Communicate January 6th 2010
- Newsroom lessons for digital marketers November 13th 2009
- Saturn’s social media lessons October 6th 2009
- Simplicity during an advertising summer August 13th 2009
Uriah Av-Ron
Defined by Your Mobile
ADOTAS – In the past, people were defined by the cars they drove (or by the cars they didn’t drive, as in the case of the famous ad campaign for the now defunct Oldsmobile line of cars from General Motors, which used the “Not Your Grandfather’s Oldsmobile” tagline). But in today’s [...] More...
What We’ve Got Here Is a Failure to Communicate
ADOTAS – In this season of being naughty or nice, I must have been naughty. What other explanation could there be for a company which generated $6.5 million dollars in sales using Twitter to completely ignore my call for help? As the sole proprietor of my boutique PR agency, I rely on [...] More...
Newsroom lessons for digital marketers
ADOTAS – Much of what I have learned about digital marketing is by reading online (with the rest lined from trial and error). That’s probably why many of my commentary pieces in Adotas are based on the works of others. While catching up on my summer reading (I’m a slow reader), [...] More...
Saturn’s social media lessons
ADOTAS – I was saddened to read about the coming demise of General Motor’s Saturn brand this past week. As someone who passed his road test in the 1980s, bought his first car in the 1990s and hailed from a family that had migrated to Toyota, I was thrilled that Detroit [...] More...
Simplicity during an advertising summer
ADOTAS — As I think about my online advertising clients and their work in educating their various target audiences regarding their new offerings, I am reminded of the story of how I solved my lawn mowing conundrum. We have a small lawn and no place to store a lawn mower and [...] More...
Privacy, Shmivacy – Market to me, please
ADOTAS — The vision of direct marketing has long been about narrowcasting the marketer’s message to a market of one, where a prospect gets a marketing message that is so clearly tailored to their individual needs (that they immediately buy the product or service). This was the vision of the direct [...] More...
Why We want Microsoft’s Bing to Succeed
ADOTAS — It’s been a long time since I have wanted a product to succeed as much as Microsoft’s Search Decision Engine Bing (excluding my clients’ products and Susan Boyle on Britain’s Got Talent, but that’s an issue for another bylined article). For the record, I don’t work for or with [...] More...
New York Times: Checked out The Economist lately?
ADOTAS — Even though I now live a few thousand miles from my birthplace, New York City, I still consider The New York Times my hometown paper. I remember with fondness going out Saturday evenings and buying the Sunday Times together with a pint of ice cream and reading the [...] More...
Living in a Social Media glass house
ADOTAS — For the last two years, social media pundits have been warning us to make sure that no one uploads and tags photos of ourselves in a drunken stupor, so as not to hurt our chances of landing that coveted job. But in the last few months, two leading social [...] More...
Skittles Website. Great. Who cares?
ADOTAS EXCLUSIVE — There. I said it. If I read one more analysis of Skittles’ new website, I’ll… I’ll… I’ll… Truth be told, I applaud the Skittles team for having the guts and openness to launch such an open website. I think it was a very smart move. But it only takes [...] More...
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Latest News
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
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- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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