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More articles by Unbound Edition
- Can We Trust Those Who Feed Us? September 17th 2007
- The Mouth That Roared: When Employees Speak September 12th 2007
- Everyone’s Media September 10th 2007
- The Age Of Association September 7th 2007
- CEOs As Citizen Journalists September 6th 2007
Unbound Edition
Can We Trust Those Who Feed Us?
I know I’m just another person in a large audience applauding Google, but you have to be amazed at how they just keep doing everything right. Buying Feedburner is HUGE (in an all caps kind of way). For those of you who don’t know who Feedburner is, they provide custom RSS [...] More...
The Mouth That Roared: When Employees Speak
The people are empowered. Consumer is king. The power equation has shifted. You are no longer in charge of your own brand. The town crier moves through the marketplace shouting the above. Everyone in marketing nods and yawns. None of this is news to anyone at this point. And everyone will [...] More...
Everyone’s Media
I’m looking at you, big corporation. I’m looking at you, small business. I’m looking at you, Mr. Executive. I’m looking at you, teacher. I’m looking at you, student. You have no more excuses. Become a media company. I didn’t understand the concept either, until David Kirkpatrick wrote about it in November [...] More...
The Age Of Association
As old media complains, some leaders of the information age are finally starting to realize that another drastic change has occurred, and it’s time to adapt…or prepare for the long, languishing walk into extinction. Today is an open source era. Holding proprietary technology, data, information, etc. is counter-productive. Not allowing others [...] More...
CEOs As Citizen Journalists
Marketers always have targeted the different selves of consumers, and the media has given them the tools to do so. They give us media for our business selves, our parenting selves and our adventure selves. But, what happens when the media model is turned upside down, and the reader or [...] More...
The Consumer As Brand Manager
The cultural discussion about the consumer is sweeping across business and reshaping everything from product development to marketing strategies. Fundamentally, this should be seen as both a good turn of events and as nothing new at all. Smart businesses have always known “the consumer” is who really matters. Rephrase this as [...] More...
Two Turntables And A Microphone
Have you ever been to a great concert? It’s a beautiful thing to hear each member of a band harness his or her respective instrument’s power and produce a song with wonderful harmony and rhythm. On the other hand, have you ever seen a great DJ? It’s a completely different game. [...] More...
Five Maxims For A Successful Digital Content Strategy
No longer is “we have a website” a sufficient response to the question “What’s your company’s digital content strategy?” Brooks Barnes’ recent article in the New York Times, “NBC Making a Clean Start in a House of Mixed Media” is an excellent case study of the learning curve associated with [...] More...
What Trademark Owners Should Know About Google’s AdWords
Google, the world’s largest Internet search engine, has become wildly popular among Internet users, winning polls and awards year after year for its innovative approaches to organizing the vast amounts of information on the Web. Google’s free search engine is funded in large part by its online advertising program, AdWords. [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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