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Unbound Edition covers brands, markets, media and cultural patterns – and the intersection of them all. Patrick Davis Partners publishes Unbound Edition as a service to all marketing professionals and other interested parties, and does not shape or direct content based on client interests. No content on the site is paid for. Like all others, our clients are welcomed and encouraged to contribute their opinions, experiences and insights.

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Unbound Edition



Can We Trust Those Who Feed Us?

Written on
September 17th 2007
Author
  |   Unbound Edition

I know I’m just another person in a large audience applauding Google, but you have to be amazed at how they just keep doing everything right.   Buying Feedburner is HUGE (in an all caps kind of way). For those of you who don’t know who Feedburner is, they provide custom RSS [...] More...

The Mouth That Roared: When Employees Speak

Written on
September 12th 2007
Author
  |   Unbound Edition

The people are empowered. Consumer is king. The power equation has shifted. You are no longer in charge of your own brand. The town crier moves through the marketplace shouting the above. Everyone in marketing nods and yawns. None of this is news to anyone at this point. And everyone will [...] More...

Everyone’s Media

Written on
September 10th 2007
Author
  |   Unbound Edition

I’m looking at you, big corporation. I’m looking at you, small business. I’m looking at you, Mr. Executive. I’m looking at you, teacher. I’m looking at you, student. You have no more excuses. Become a media company.   I didn’t understand the concept either, until David Kirkpatrick wrote about it in November [...] More...

The Age Of Association

Written on
September 7th 2007
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  |   Unbound Edition

As old media complains, some leaders of the information age are finally starting to realize that another drastic change has occurred, and it’s time to adapt…or prepare for the long, languishing walk into extinction. Today is an open source era. Holding proprietary technology, data, information, etc. is counter-productive. Not allowing others [...] More...

CEOs As Citizen Journalists

Written on
September 6th 2007
Author
  |   Unbound Edition

Marketers always have targeted the different selves of consumers, and the media has given them the tools to do so. They give us media for our business selves, our parenting selves and our adventure selves. But, what happens when the media model is turned upside down, and the reader or [...] More...

The Consumer As Brand Manager

Written on
August 30th 2007
Author
  |   Unbound Edition

The cultural discussion about the consumer is sweeping across business and reshaping everything from product development to marketing strategies. Fundamentally, this should be seen as both a good turn of events and as nothing new at all. Smart businesses have always known “the consumer” is who really matters. Rephrase this as [...] More...

Two Turntables And A Microphone

Written on
August 29th 2007
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  |   Unbound Edition

Have you ever been to a great concert? It’s a beautiful thing to hear each member of a band harness his or her respective instrument’s power and produce a song with wonderful harmony and rhythm. On the other hand, have you ever seen a great DJ? It’s a completely different game. [...] More...

Five Maxims For A Successful Digital Content Strategy

Written on
August 27th 2007
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  |   Unbound Edition

No longer is “we have a website” a sufficient response to the question “What’s your company’s digital content strategy?” Brooks Barnes’ recent article in the New York Times, “NBC Making a Clean Start in a House of Mixed Media” is an excellent case study of the learning curve associated with [...] More...

What Trademark Owners Should Know About Google’s AdWords

Written on
August 24th 2007
Author
  |   Unbound Edition

Google, the world’s largest Internet search engine, has become wildly popular among Internet users, winning polls and awards year after year for its innovative approaches to organizing the vast amounts of information on the Web. Google’s free search engine is funded in large part by its online advertising program, AdWords. [...] More...



Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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