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More articles by Tsafrir Peles
- Lost in Abbreviation February 22nd 2010
- Localization: The Key to Global Online Advertising January 8th 2010
- Are Branded Content Sites King? September 29th 2008
- Finding a REAListic Price Tag for Fresh Leads July 9th 2008
Tsafrir Peles
Lost in Abbreviation
ADOTAS – Where are we in 2010? Trying not to get “lost in abbreviations.” I am telling you it is hard. Members of our team approach me frequently, asking did you read that X or Y or Z is now offering RTB with BT from their DSP? Or something along [...] More...
Localization: The Key to Global Online Advertising
ADOTAS – With 15% to 30% of all visits to U.S. websites originating from abroad, Internet use growing exponentially in developing markets and expat communities fast becoming important niche audiences, astute advertisers and publishers have an opportunity to exploit this unleashed global potential, both from the buy-side and the sell-side. [...] More...
Are Branded Content Sites King?
ADOTAS EXCLUSIVE — Online advertising has evolved to the point where every single impression, click, or registration carries with it a world of meaning. From the very basic information it relays, to the leads it generates — they are key to bringing advertisers and publishers closer to their ROI objectives. A [...] More...
Finding a REAListic Price Tag for Fresh Leads
ADOTAS EXCLUSIVE — Don’t you wish someone could put a realistic price tag on finding new leads or customers via online advertising? And while we’re preparing a wish list … Wouldn’t you like to stop shooting in the dark with banner ad campaigns that, when over, you only know approximately how [...] More...
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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