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Tsafrir Peles is the co-CEO of the DSNR Group. Peles joined the DSNR Group in 2003, first as VP of Marketing and Business Development, where he spearheaded the company’s Internet Media and Marketing Department and the global Green Card Lottery campaign. As co-CEO of DSNR Media Group (DMG), Peles brings a unique perspective from the advertising side of the industry and a profound understanding of advertisers’ needs.

More articles by Tsafrir Peles


Tsafrir Peles



Are Branded Content Sites King?

Written on
September 29th 2008
Author
  |   Tsafrir Peles

ADOTAS EXCLUSIVE — Online advertising has evolved to the point where every single impression, click, or registration carries with it a world of meaning. From the very basic information it relays, to the leads it generates — they are key to bringing advertisers and publishers closer to their ROI objectives. A [...] More...

Finding a REAListic Price Tag for Fresh Leads

Written on
July 9th 2008
Author
  |   Tsafrir Peles

ADOTAS EXCLUSIVE — Don’t you wish someone could put a realistic price tag on finding new leads or customers via online advertising? And while we’re preparing a wish list … Wouldn’t you like to stop shooting in the dark with banner ad campaigns that, when over, you only know approximately how [...] More...




Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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