In his role as Naked Communications CEO, Troy focuses on applying Naked’s unique brand of Strategic Creativity to help clients succeed in a networked world. Over the last two decades, he’s worked with agencies like R/GA and Ogilvy to deliver award-winning digital, social, mobile, and eCommerce work for global brands like Walmart, IBM, Coke and Samsung.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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