Trevor Davis

Dr. Trevor Davis is a leading consumer products expert and consultant with IBM Global Business Services.

During a career spanning more than two decades, Dr. Davis has worked with a wide variety of enterprises, including companies in the retail, consumer packaged goods, healthcare, beverage and food sectors. In his work, he often uses sophisticated analytics to derive business insight from social media.



The Birth of a Trend

Written on
December 18th 2012
Author
  |   Trevor Davis

We’ve become a society that’s very well attuned to what’s “trending” at any particular moment. The rise of social media combined with simple analytical tools have made it possible to know, for example, when a Kardashian soars in the public consciousness, or when some other Internet meme (remember #winning?) is everywhere at once. Regular folks are even getting into the act. The New York Times recently reported on guests at a ... More...

Taking Social Media Analytics to Fashion Week

Written on
February 3rd 2012
Author
  |   Trevor Davis

ADOTAS – Fashion Week is about to descend upon New York City in a burst of swirling colors, bold new styles and weighty prognostications about what’s “in” and what’s “out.” These eight days in February are crucial. Retail buyers will make decisions that determine what men and women wear – and not just in the precincts of high society, but on Main Street, U.S.A. Admit it — wouldn’t it be great ... More...