Trevor Davis

Featured Author

: Dr. Trevor Davis is a leading consumer products expert and consultant with IBM Global Business Services.

During a career spanning more than two decades, Dr. Davis has worked with a wide variety of enterprises, including companies in the retail, consumer packaged goods, healthcare, beverage and food sectors. In his work, he often uses sophisticated analytics to derive business insight from social media.

Trevor Davis

The Birth of a Trend

Written on: December 18th 2012
Author: | Trevor Davis

We’ve become a society that’s very well attuned to what’s “trending” at any particular moment. The rise of social media combined with simple analytical tools have made it possible to know, for example, when a Kardashian soars in the public consciousness, or when some other Internet meme (remember #winning?) is [...] More...

Taking Social Media Analytics to Fashion Week

Written on: February 3rd 2012
Author: | Trevor Davis

ADOTAS – Fashion Week is about to descend upon New York City in a burst of swirling colors, bold new styles and weighty prognostications about what’s “in” and what’s “out.” These eight days in February are crucial. Retail buyers will make decisions that determine what men and women wear – [...] More...

Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

Latest News

How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »

Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »

News Archive

Features

How to Make Lead Exchange Work May 24th 2013
A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
Six Mistakes You’re Making with Landing Pages May 23rd 2013
Why Cheap Affiliate Management Does Not Work May 23rd 2013

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