Tony Quin was born and educated in London before arriving in the U.S. to train in advertising at Leo Burnett in Chicago. After many years spent directing and producing commercials and pilots for radio, as well as ABC and NBC, Quin founded IQ Interactive in 1995. The agency currently handles interactive executions for clients including National Geographic Channel and Royal Caribbean.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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