Tony Quin

Featured Author

: Tony Quin was born and educated in London before arriving in the U.S. to train in advertising at Leo Burnett in Chicago. After many years spent directing and producing commercials and pilots for radio, as well as ABC and NBC, Quin founded IQ Interactive in 1995. The agency currently handles interactive executions for clients including National Geographic Channel and Royal Caribbean.

Branding and Sales Need Fusion: Why the Union Creates Endless 21st Century Marketing Opportunity

Written on: July 19th 2006
Author: | Tony Quin

Sometimes we forget that the brands we toil over are just the tip of an iceberg; just the small bit of the product or service that’s showing above the waves. Beneath the surface, for most brands, is a huge, complex value proposition encompassing all the reasons that make our product [...] More...

Are You Spamming Your Customers?

Written on: March 20th 2006
Author: | Tony Quin

It used to be that when you wanted to talk to your customers you had to stop them in the aisles, call them on the phone or go visit them. That was fine if you had fifty customers, but if you had lots of customers there wasn’t a cost-effective way [...] More...

Are You Out of Shape Online? Try a Little Exercise

Written on: February 17th 2006
Author: | Tony Quin

Try a little exercise. Go to three of your favorite websites, read an article in each and then write down the ads you can remember that you saw. I realize that this is not very scientific, but I think you will be left with the impression that you were fairly [...] More...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...