Co-Founder & Chief Strategy Officer at Yieldex, Tom Shields is a pioneer in Internet advertising, having co-founded NetGravity in 1995 to create the world’s first internet ad servers. As CTO, Tom developed mission-critical real-time ad server software that was successfully deployed at over 300 customer network operations centers. This rapid growth led to NetGravity’s IPO in 1998, and subsequent acquisition by DoubleClick in 1999 for over $500m. Tom also received a Service Award from the IAB for leading the group that created the first ad impression counting standards.
Tom was most recently a Managing Director at Woodside Fund, where he led investments in early stage technology startups. He served on the boards of companies in a wide range of sectors, including open source and enterprise software, Web 2.0 and Internet services, optical networking, and microprocessors.
Prior to NetGravity, Tom was a development manager at Oracle, and was a member of two technology startups. He received a BA in Computer Science with honors from Harvard College.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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