Tiffany Guarnaccia

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: Tiffany M. Guarnaccia, Searchfeed.com Corporate Communications
Tiffany heads the Corporate Communications Department for Searchfeed.com, a leader in Pay Per Click (PPC) search advertising. In this position, she provides advertisers, web publishers and Internet users with information on PPC advertising and content integration technology, mainly relating to small-to-medium-sized, industry-specific websites and portals. Tiffany has written many byline articles and spoke at educational online seminars covering advanced online advertising methods, while highlighting Searchfeed.com's goal of educating the Internet community on topics related to search.

Tiffany Guarnaccia

From PPC to Prosperity: How the SEM Tool Can Be Used to Build Brand Value

Written on: December 4th 2006
Author: | Tiffany Guarnaccia

Can Pay-Per-Click advertising (PPC) be used to build brands? The answer is a resounding ‘yes.’ A Pay-Per-Click campaign has the power to improve the visibility and perception of a brand. It reassures potential customers, engenders trust, and most importantly, can keep a brand front of mind at a [...] More...

PPC Goes Back to School: Ringing the Bell for the Next Seasonal Trend in PPC Campaigns

Written on: September 5th 2006
Author: | Tiffany Guarnaccia

With the back-to-school season in full swing, we are reminded of seasonal trends influence over Pay Per Click campaigns. During the Back-to-School season in particular, we are likely to see traffic increases in the office supply, online education, and the children’s apparel and accessory industries. We examined online [...] More...

PPC Needs to Get In-Line: Why Publishers Should Heed this New Contextual Strategy

Written on: July 27th 2006
Author: | Tiffany Guarnaccia

As the goal of maintaining site aesthetics and branding while effectively monetizing site traffic through advertising becomes more difficult for web publishers, using only traditional banners and pop ups is becoming a thing of the past. These formats have given way to alternative ad methods, namely Pay Per Click (PPC) [...] More...

The CPA vs. PPC Debate: Why Can’t Both Ad Strategies Just Get Along?

Written on: May 9th 2006
Author: | Tiffany Guarnaccia

Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model. For example, Revenue.net, formerly a sole PPC provider, recently launched a CPA model. Are other providers likely [...] More...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
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This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

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Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012
Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
How Social Targeting Can Lead to Discovery February 7th 2012

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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