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Tiffany M. Guarnaccia, Searchfeed.com Corporate Communications
Tiffany heads the Corporate Communications Department for Searchfeed.com, a leader in Pay Per Click (PPC) search advertising. In this position, she provides advertisers, web publishers and Internet users with information on PPC advertising and content integration technology, mainly relating to small-to-medium-sized, industry-specific websites and portals. Tiffany has written many byline articles and spoke at educational online seminars covering advanced online advertising methods, while highlighting Searchfeed.com's goal of educating the Internet community on topics related to search.

More articles by Tiffany Guarnaccia

Tiffany Guarnaccia



From PPC to Prosperity: How the SEM Tool Can Be Used to Build Brand Value

Written on
December 4th 2006
Author
  |   Tiffany Guarnaccia

Can Pay-Per-Click advertising (PPC) be used to build brands? The answer is a resounding ‘yes.’ A Pay-Per-Click campaign has the power to improve the visibility and perception of a brand. It reassures potential customers, engenders trust, and most importantly, can keep a brand front of mind at a [...] More...

PPC Goes Back to School: Ringing the Bell for the Next Seasonal Trend in PPC Campaigns

Written on
September 5th 2006
Author
  |   Tiffany Guarnaccia

With the back-to-school season in full swing, we are reminded of seasonal trends influence over Pay Per Click campaigns. During the Back-to-School season in particular, we are likely to see traffic increases in the office supply, online education, and the children’s apparel and accessory industries. We examined online [...] More...

PPC Needs to Get In-Line: Why Publishers Should Heed this New Contextual Strategy

Written on
July 27th 2006
Author
  |   Tiffany Guarnaccia

As the goal of maintaining site aesthetics and branding while effectively monetizing site traffic through advertising becomes more difficult for web publishers, using only traditional banners and pop ups is becoming a thing of the past. These formats have given way to alternative ad methods, namely Pay Per Click (PPC) [...] More...

The CPA vs. PPC Debate: Why Can’t Both Ad Strategies Just Get Along?

Written on
May 9th 2006
Author
  |   Tiffany Guarnaccia

Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model. For example, Revenue.net, formerly a sole PPC provider, recently launched a CPA model. Are other providers likely [...] More...



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Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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