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More articles by Tiffany Guarnaccia
- From PPC to Prosperity: How the SEM Tool Can Be Used to Build Brand Value December 4th 2006
- PPC Goes Back to School: Ringing the Bell for the Next Seasonal Trend in PPC Campaigns September 5th 2006
- PPC Needs to Get In-Line: Why Publishers Should Heed this New Contextual Strategy July 27th 2006
- The CPA vs. PPC Debate: Why Can’t Both Ad Strategies Just Get Along? May 9th 2006
Tiffany Guarnaccia
From PPC to Prosperity: How the SEM Tool Can Be Used to Build Brand Value
Can Pay-Per-Click advertising (PPC) be used to build brands? The answer is a resounding ‘yes.’ A Pay-Per-Click campaign has the power to improve the visibility and perception of a brand. It reassures potential customers, engenders trust, and most importantly, can keep a brand front of mind at a [...] More...
PPC Goes Back to School: Ringing the Bell for the Next Seasonal Trend in PPC Campaigns
With the back-to-school season in full swing, we are reminded of seasonal trends influence over Pay Per Click campaigns. During the Back-to-School season in particular, we are likely to see traffic increases in the office supply, online education, and the children’s apparel and accessory industries. We examined online [...] More...
PPC Needs to Get In-Line: Why Publishers Should Heed this New Contextual Strategy
As the goal of maintaining site aesthetics and branding while effectively monetizing site traffic through advertising becomes more difficult for web publishers, using only traditional banners and pop ups is becoming a thing of the past. These formats have given way to alternative ad methods, namely Pay Per Click (PPC) [...] More...
The CPA vs. PPC Debate: Why Can’t Both Ad Strategies Just Get Along?
Is the Pay Per Click (PPC) online advertising industry changing? Experts say that, as the PPC model changes, its natural progression will cause it to move towards the Cost Per Acquisition (CPA) model. For example, Revenue.net, formerly a sole PPC provider, recently launched a CPA model. Are other providers likely [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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