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Timothy R. Hawthorne is the founder, chairman and executive creative director of Hawthorne Direct Inc., a leading full-service direct response agency. He is regarded by many as the “Father of the Modern Infomercial.” Hawthorne’s agency has produced or managed more than 600 campaigns for such leading-edge clients as Apple, Discover Card, US Navy, Time-Life, AARP, Paramount, Bose, Taylor Made, and Nissan.

Author of numerous articles, a sought-after speaker, and expert witness, Hawthorne was named Entrepreneur of the Year by USA Today/Ernst & Young, and one of the 25 Most Influential People in DRTV by Response magazine. He received the Electronic Retailing Association Lifetime Achievement Award in 2006.

More articles by Timothy Hawthorne


Timothy Hawthorne



Will the FCC Ruin Product Placement?

Written on
September 18th 2008
Author
  |   Timothy Hawthorne

ADOTAS EXCLUSIVE — A quick quiz for ad industry colleagues…. Product placement is: a) the bane of consumers’ existence; b) a reckless and oppressive practice through which greedy corporate titans line their tailored Armani suit pockets with filthy lucre; c) a diabolical ploy designed by nervous nelly ad agency account directors fearful of losing [...] More...

Leverage Videoactive Ads To Boost Purchases 300%

Written on
August 13th 2008
Author
  |   Timothy Hawthorne

ADOTAS EXCLUSIVE — Reading the tea leaves of advertising’s future gets more difficult each day. As technological advances enable new options, we experiment enthusiastically. Yet in critical ways, our innovations look strangely familiar. Both the Internet and our portable media devices increasingly resemble interactive variations of television. It’s tempting to dust [...] More...


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