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More articles by Timothy Hawthorne
- Yeah, but Can the iPad Make Me Money? March 4th 2010
- Display: A Medium Unsuited to the Message January 7th 2010
- THE LESSONS OF DRTV PARODIES June 10th 2009
- Pitchmen of portent April 29th 2009
- Reality-based ad creative works April 1st 2009
Timothy Hawthorne
Will the FCC Ruin Product Placement?
ADOTAS EXCLUSIVE — A quick quiz for ad industry colleagues…. Product placement is: a) the bane of consumers’ existence; b) a reckless and oppressive practice through which greedy corporate titans line their tailored Armani suit pockets with filthy lucre; c) a diabolical ploy designed by nervous nelly ad agency account directors fearful of losing [...] More...
Leverage Videoactive Ads To Boost Purchases 300%
ADOTAS EXCLUSIVE — Reading the tea leaves of advertising’s future gets more difficult each day. As technological advances enable new options, we experiment enthusiastically. Yet in critical ways, our innovations look strangely familiar. Both the Internet and our portable media devices increasingly resemble interactive variations of television. It’s tempting to dust [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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