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More articles by Timothy Hawthorne
- Yeah, but Can the iPad Make Me Money? March 4th 2010
- Display: A Medium Unsuited to the Message January 7th 2010
- THE LESSONS OF DRTV PARODIES June 10th 2009
- Pitchmen of portent April 29th 2009
- Reality-based ad creative works April 1st 2009
Timothy Hawthorne
Yeah, but Can the iPad Make Me Money?
ADOTAS – Driven by the hype in the technical press, I visited Apple’s website and checked out the iPad video. Like all of Apple’s geek candy, the iPad looks great–sleek and slick. It demos as completely intuitive, with barely a learning curve needed. The $499 price point seems a tad steep [...] More...
Display: A Medium Unsuited to the Message
ADOTAS – With the economy in recession and consumers examining their checking account balances more closely than ever, marketers have followed suit — spelling trouble for online display ads. In the first half of 2009, display accounted for only 34% of U.S. online ad spend. Of that, only 38% sold with [...] More...
THE LESSONS OF DRTV PARODIES
ADOTAS — Back in 1975—almost a decade before advertising deregulation fueled the infomercial juggernaut—NBC launched its own pop culture marvel: Saturday Night Live. Those of us who were around then remember certain skits pretty vividly. And for those of you who didn’t see Dan Aykroyd puree fish in the Bass-O-Matic, there’s [...] More...
Pitchmen of portent
ADOTAS — Discovery Channel has been a friend to direct response advertising for over two decades. It has been a consistently valuable outlet for DRTV programming, and was the first cable network to sign an exclusive media contract for overnight long form avails with a direct response agency (my own, as [...] More...
Reality-based ad creative works
ADOTAS — Adland, it seems, is offended by fat. A recent Advertising Age article bemoans a proliferation of “belly fat” banners that are cropping up increasingly online. Published by “some of the web’s shadiest advertisers,” more and more websites are apparently so revenue-starved that gluttony is newly enticing. But as GA ad [...] More...
Top brands prefer boring websites
ADOTAS EXCLUSIVE — To identify America’s most powerful and enduring brands, look no further than the Fortune 500. In 2008, the top ten corporate titans were: 1) Walmart; 2) Exxon Mobil; 3) Chevron; 4) General Motors; 5) Conoco Phillips; 6) General Electric; 7) Ford; Citi Group; 9) Bank of [...] More...
Get Hyperlinked
ADOTAS EXCLUSIVE — Before Google, before memes, and before URLs were staples of both TV and print ads … there were hyperlinks. The first time you saw them, you didn’t much care where they went. The important thing was that they went somewhere new, and they went there with astonishing 14.4 [...] More...
Interactive Advertising Cometh
ADOTAS — EXCLUSIVE — As we usher in the New Year and our ritual resolutions take shape, I’m struck by the similarities between ad executives and pudgy uncles. You know the drill. A favorite uncle announces boldly his spare tire will become history. Then the year passes … and another [...] More...
Will Widget Channel Be Tuned In?
ADOTAS EXCLUSIVE — In August, Intel and Yahoo announced plans to launch Widget Channel, a programmable platform designed to supplement TV programming with internet-based applications. Intel will handle the Widget Channel hardware—a chip that enables application functionality in consumer electronic devices. Yahoo will oversee content, managing a Widget Gallery from [...] More...
TV Advertising’s Future: A Long Paddle Upstream
ADOTAS EXCLUSIVE — Any time an innovative advertiser, technology company or programmer announces a new interactive TV initiative, our trade press gets giddy. If it doesn’t breathlessly proclaim that “the future of advertising is here,” it chronicles the campaign’s plans in rich detail. There are four reasons that drive this [...] More...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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