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Tim Mahlman

Tim Mahlman
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Tim Mahlman - President, Head of Advertiser and Publisher Strategy, at Oath. He was co-founder of Vidible, Tim has more than 17 years of digital experience as an investor, advisor and leader with start-up companies, working and living across Asia, Europe and the Unites States. Prior to Vidible, Tim served as the Vice President of the Network Sales at Yahoo! and was an Entrepreneur in Residence with Greycroft Ventures, advising portfolio companies such as Klout, Livefyre, elicit and Collective. TIm has held exectuive positions with Cliqnow) acquired by 24/7 Real Media) Winstar (aquired by Interep), BlueLithium (acquired by Yahoo!) and Turn.

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Attribution Continues to Illuminate the Value of TV in Outcomes

By Ethan Settel, Sales Lead at Data Plus Math One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...