Tim Mahlman - President, Head of Advertiser and Publisher Strategy, at Oath. He was co-founder of Vidible, Tim has more than 17 years of digital experience as an investor, advisor and leader with start-up companies, working and living across Asia, Europe and the Unites States. Prior to Vidible, Tim served as the Vice President of the Network Sales at Yahoo! and was an Entrepreneur in Residence with Greycroft Ventures, advising
portfolio companies such as Klout, Livefyre, elicit and Collective. TIm has held exectuive positions with Cliqnow) acquired by 24/7 Real Media) Winstar (aquired by Interep), BlueLithium (acquired by Yahoo!) and Turn.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
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