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More articles by Tim Kopp
- Grappling With Engagment: It’s About Time…& More August 7th 2007
- Building A 360 View Of The Customer July 9th 2007
- Post-Consumerist America Experiences Growing Pains In Push To Pull Market June 8th 2007
Tim Kopp
Grappling With Engagment: It’s About Time…& More
Recently, the industry has debated the most effective ways to measure online consumer engagement, with some vendors moving from pages viewed to time spent. Unfortunately, engagement is not something you can measure using a stopwatch alone. If you could, we’d be back in 1999 talking about site stickiness and hits. It’s [...] More...
Building A 360 View Of The Customer
Today, most adept online marketers utilize performance measurement to compare campaign response rates, evaluate web site conversion processes, and ultimately determine where their marketing dollars produce the greatest returns. Yet all too often, the analysis of “what happened” gets priority over “what happens next.” From hectic schedules to boardroom justification, many [...] More...
Post-Consumerist America Experiences Growing Pains In Push To Pull Market
Thefuture of marketing is here. The shift from push to pull marketing is creating both challenges and opportunities to engage consumers in new ways—and to develop profitable relationships with them. Consumers are in control. And this trend is only going to continue as they spend more time online. They’re getting hands-on [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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