Tim Kopp

Featured Author

: Tim Kopp, Chief Marketing Officer, is responsible for all WebTrends marketing efforts including overall strategy, brand identity and awareness, and demand generation. Prior to joining WebTrends, Tim served as Vice President of Worldwide Interactive Marketing for The Coca-Cola Company, responsible for gaming, mobile, web, CRM initiatives, as well as managing key partnerships. He also worked at Procter & Gamble for nearly eight years, leading P&G's Interactive Marketing Program for the entire Global Beauty Care division. Tim is a frequent speaker at key industry conferences and events and has served on the advisory board for AdTech and other industry committees.

Grappling With Engagment: It’s About Time…& More

Written on: August 7th 2007
Author: | Tim Kopp

Recently, the industry has debated the most effective ways to measure online consumer engagement, with some vendors moving from pages viewed to time spent. Unfortunately, engagement is not something you can measure using a stopwatch alone. If you could, we’d be back in 1999 talking about site stickiness and hits. It’s [...] More...

Building A 360 View Of The Customer

Written on: July 9th 2007
Author: | Tim Kopp

Today, most adept online marketers utilize performance measurement to compare campaign response rates, evaluate web site conversion processes, and ultimately determine where their marketing dollars produce the greatest returns. Yet all too often, the analysis of “what happened” gets priority over “what happens next.” From hectic schedules to boardroom justification, many [...] More...

Post-Consumerist America Experiences Growing Pains In Push To Pull Market

Written on: June 8th 2007
Author: | Tim Kopp

Thefuture of marketing is here. The shift from push to pull marketing is creating both challenges and opportunities to engage consumers in new ways—and to develop profitable relationships with them. Consumers are in control. And this trend is only going to continue as they spend more time online. They’re getting hands-on [...] More...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...