Thomas Walle, CEO & Co-founder at Unacast
I enjoy building companies that solve complexity and fragmentation. New industries who are not yet defined and where we can create and lead a new category is where I thrive and have had success. Yes, complexity and fragmentation is hard, but even more rewarding when solved.
My two companies, both solved complexity and fragmentation. TIDAL (acquired by Jay-Z) changed the way people listen to music by unifying all record labels onto one service and saved a music industry from loosing towards piracy. Unacast tackles the booming sensor and proximity industry by building the #1 aggregator and platform for beacon and proximity data.
I built my professional foundation in something completely different than what I do now - as an Excel and PowerPoint monkey within corporate finance at PwC supporting corporate and financial investors with financial due diligence projects related to M&A
I do write a lot about the tech, location and startup space so please check out www.thomaswalle.com to read my latest articles.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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