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Thomas Safford is the retail product manager of QL2. Safford has more than 25 years retailing experience ranging from store operations, merchandising, marketing and revenue management. Before joining QL2, Safford was most recently on Petsmart's management team for 14 years. He was responsible for leading the pricing and competitive intelligence efforts of the business, which had $3.5 billion dollars in sales and 700 stores when he left.

More articles by Thomas Safford


Thomas Safford



Marketing Strategies From a Mystery Shopper

Written on
July 7th 2008
Author
  |   Thomas Safford

ADOTAS EXCLUSIVE — If you were to follow an online mystery shopper, what would you learn about your company and your competitors? With the vast amount of information available on the Internet and the high price of gas, more people than ever are researching their purchasing decisions online — which [...] More...




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