Thomas Moyer

Thomas Moyer is a Product Manager for Optimal, Inc., the leading provider of real-time social media advertising optimization and analytics solutions and is also the Marketing Chair for San Francisco's SEMPO Chapter.

Prior to Optimal, Thomas worked as a Sales Engineer at Kenshoo Social, a Sr. Sales Engineer at Mediaplex (the technology division of ValueClick), a Technical Account Manager for Microsoft, a Sales Planner at Undertone Networks, and finally beginning his interactive career at Carat.

Thomas currently holds an Undergraduate degree in Business Finance from Gonzaga University and a MBA in Marketing from the University of San Francisco.



Stop Treating Social Like Display!

Written on
December 27th 2013
Author
  |   Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth rate of 21 percent. But just because marketers finally see the value in social advertising doesn’t mean they’re doing it ... More...

Don’t Underestimate Social Advertising’s First Mover Advantage

Written on
December 7th 2012
Author
  |   Thomas Moyer

The opportunities in social marketing are becoming more apparent to brands, but most marketers aren’t laser focused on every update and release coming out of the social media space. New tools often go unused or underutilized as a result.  Not every new social media bell and whistle will be relevant for every advertiser, but most of the tools being released by Facebook, LinkedIn and other top networks hold a lot ... More...