Thomas Moyer

Featured Author

: Thomas is a Product Manager for Optimal, Inc., the leading provider of real-time social media advertising optimization and analytics solutions and is also the Marketing Chair for San Francisco's SEMPO Chapter.

Prior to Optimal, Thomas worked as a Sales Engineer at Kenshoo Social, a Sr. Sales Engineer at Mediaplex (the technology division of ValueClick), a Technical Account Manager for Microsoft, a Sales Planner at Undertone Networks, and finally beginning his interactive career at Carat.

Thomas currently holds an Undergraduate degree in Business Finance from Gonzaga University and a MBA in Marketing from the University of San Francisco.

Thomas Moyer

Stop Treating Social Like Display!

Written on: January 4th 2013
Author: | Thomas Moyer

Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth rate of 21 percent. But just because marketers finally see the value in social advertising doesn’t mean they’re doing it right. Too often marketers [...] More...

Don’t Underestimate Social Advertising’s First Mover Advantage

Written on: December 7th 2012
Author: | Thomas Moyer

The opportunities in social marketing are becoming more apparent to brands, but most marketers aren’t laser focused on every update and release coming out of the social media space. New tools often go unused or underutilized as a result. Not every new social media bell and whistle will be relevant [...] More...

Spotlight

Don’t Underestimate Social Advertising’s First Mover AdvantageThe opportunities in social marketing are becoming more apparent to brands, but most marketers aren’t laser focused on every update [...] more...

Latest News

From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »

Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined May 21st 2013 ADOTAS — The new Xbox gaming console, which will be [...] more »
Video: Xbox Reveal, 5/21/13 May 21st 2013 ADOTAS – Microsoft unveiled its next-generation Xbox today at a [...] more »
Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »

News Archive

Features

Brands & the Next Internet Wave: What You Need To Know May 21st 2013
Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
Video from the Westchester Digital Summit May 17th 2013
Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013

Features Archive

Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?
Google Play Music All Access

Google Play Game Services

Maps for Mobile

Maps overhaul for desktop

New Google + features

New tools for Android app developers

View Results
Loading ...