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Taylor Kew's expertise includes over a decade of innovation in customer, end-user and market research. Prior to co-founding Glance Networks, Kew created and implemented PictureTel Corporation's Living Lab, a world-class tool for developing customer relationships and exploring new technologies and product concepts.

More articles by Taylor Kew

Taylor Kew



Attaining Advertising Zen: How Word-of-Mouth Success is Savored through Good Karma

Written on
November 14th 2006
Author
  |   Taylor Kew

“Word-of-mouth” (WOM) and “viral” marketing are all the rage these days. The objective is simple: secure new customers through low-cost “buzz” about your product or service. The good news is that you don’t need to be selling the latest Web 2.0 AJAX-powered Software-as-A-Service add-on for Zero-to-Billions-in-No-Time.com. At its core, every [...] More...



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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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