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As Senior VP of WhitePages.com Network, Susie Kang leads company strategies for brand and business development, customer acquisition and retention, marketing and advertising sales for the company. A member of the WhitePages.com founding team, Susie began her relationship with the company as a business development consultant and later successfully led the advertising team to a multi-million dollar revenue stream in less than 24 months. Prior to joining WhitePages.com, Inc., Susie served as Director of Business Development at Web3000, a Bellevue-based software company, where she oversaw distribution of NetSonic, a popular and award-winning Internet caching software product.

More articles by Susie Kang

Susie Kang



The Communication Breakdown: How A Consumer Case Study Enriched Data Slicing n’ Dicing

Written on
March 20th 2007
Author
  |   Susie Kang

In this business there is never a shortage of discussion about the latest trends, data points, behavioral targeting, etc. Every day someone has a different perspective on how to slice and dice data in order to achieve optimal results for clients and advertisers. We all do it, myself included. In [...] More...

The Mobile Marketing Maelstrom: Why the Confusion and Hype isn’t Dampening the Optimism

Written on
January 26th 2007
Author
  |   Susie Kang

Are you confused about Mobile? Who can blame you? The lingo alone is enough to make your head spin: on-deck, off-deck, short codes—but what does it all mean? I’ve got a secret to share and it might surprise you: Mobile marketing is not as difficult as it sounds. Seriously, it isn’t [...] More...

The Upfront Uproar: Why Selling Out is No Longer the Publisher’s “Best Problem”

Written on
November 20th 2006
Author
  |   Susie Kang

I’m not ashamed to admit that I love TV. I wouldn’t necessarily call myself a couch potato, but there are certain shows that I consider “appointment TV.” Grey’s Anatomy, anyone? Maybe not as engaging as your favorite appointment TV, but interesting nonetheless, are the once-a-year TV upfronts. You know what I’m [...] More...

Palling Up with Publishers: How Salespeople Can Work Publishers for the Greater Benefit

Written on
October 4th 2006
Author
  |   Susie Kang

By nature, sales people are pushy. We’re not afraid to negotiate, and we’re not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree. Ask [...] More...

Marketing to Life Stages: Why the Lessons from Living Help Shape Behavioral Targeting

Written on
August 17th 2006
Author
  |   Susie Kang

When I was in college, I took a course in sociology. The study of human behavior was always a fascinating subject to me. Years later, I find myself thinking about that course on a regular basis. I am once again fascinated with the concept of studying human behavior, but instead [...] More...

Behavioral Targeting Matures: How it’s Leaving the Sandbox and Playing with the Big Boys

Written on
April 27th 2006
Author
  |   Susie Kang

Behavioral targeting is not new. It is an evolution. When I first started working in online directory assistance back in 1998, the concept of behavioral targeting was being used in its most basic form. Our first client, ClassMates.com, advertised on our site because they wanted to target people [...] More...



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