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Steve Siegel is currently the vice president of brand solutions at HipCricket, a pioneering mobile marketing company that creates measurable, real-time, one-to-one relationships between advertisers and their customers and prospects. Over his career, Siegel has developed successful mobile marketing programs for operators, media companies, marketers and agencies, including Dunkin Donuts, The History Channel, McDonalds, Snapple, Verizon Wireless, Viacom, Mediacom and Ogilvy. In each instance he played an integral role in helping to drive significant gains in new market revenue.

Before joining HipCricket, Siegel served as the vice president of mobile marketing & solutions at Enpocket (now Nokia Ad Solutions). Prior to this engagement he held senior sales and management positions at Responsys (an email service provider), Engage Media, and Mediacom/Beyond Interactive. Siegel began his advertising career at Backer Spielvogel Bates (now Zenithmedia) managing television/radio media and promotions for clients such as Miller Brewing Co, Wendys, and Hyundai Motors.

Siegel holds a BA from University of Michigan- Ann Arbor and currently lives in New Jersey with his wife and three sons.

More articles by Steven Siegel

Steven Siegel



Mobile Drive To Web

Written on
August 11th 2008
Author
  |   Steven Siegel

ADOTAS EXCLUSIVE — When it comes to advertising, mobile represents the new frontier—and everybody is heading west. Just search the phrase “mobile marketing” on Google and more than 2.7 million entries appear. This shouldn’t be a surprise when you take into account the fact that the mobile channel offers brands [...] More...

Mobile Marketing Is Here. Can You Hear Me Now?

Written on
March 24th 2008
Author
  |   Steven Siegel

ADOTAS EXCLUSIVE - For marketers, creating a genuine dialogue with consumers via mobile is now a reality. This can be attributed to several key factors. First, more and more mobile subscribers are moving to flat-rate data plans and embracing mobile messaging. Second, the maturation of wireless devices such as Apple’s [...] More...



Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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