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Steve Curran is the founder and creative director of Pod Design, and has been delivering award-winning marketing since 1988. Pod's successful viral marketing efforts have been featured in stories run by The New York Times, Wall Street Journal, AdWeek, CNN Money and NBC News. Before founding Pod, Steve was VP & Creative Director of Gametek and Co-founder of online promotions firm e-tractions.

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Steve Curran



Marketing Media-Less Campaigns: How Creating Viral is Like Walking a Tightrope without a Net

Written on
October 23rd 2006
Author
  |   Steve Curran

“If only the client would let us take a risk…” used to be the common refrain/complaint/cop-out heard from creatives. Blaming the conservative client was always the last line of defense for justifying mediocre work. To be fair, with many clients, the complaint was probably valid. With the high-cost of paid [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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