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More articles by Steve M. Parker Jr.
- Fantasy Football — The New NASCAR? December 5th 2007
- A “Hit” Don’t Mean Sh*t! October 23rd 2007
- Piloting Your Company’s Success With Instrument-Rated Advertising September 27th 2007
Steve M. Parker Jr.
Fantasy Football — The New NASCAR?
Love ‘em or hate ‘em you have to give credit to the NASCAR folks – they do a heck of a job marketing. It used to just be a southern thing but NASCAR has grown into a national sport. Although attendance numbers at events have somewhat declined in recent years, [...] More...
A “Hit” Don’t Mean Sh*t!
On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front. It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department. The company had surpassed [...] More...
Piloting Your Company’s Success With Instrument-Rated Advertising
There are two types of pilots: sight-based, those that fly by line of sight and instrument-rated, those that fly based on the proper reading of instruments. The history of advertising has dictated that the measurement of media be based on reach and frequency and this process has largely led advertisers to [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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