Steve Latham is general manager of Encore by Flashtalking. He is the founder and former CEO of Encore Media Metrics, a leading provider of attribution and reporting solutions for advertisers and media vendors.
Prior to founding Encore, Steve founded, grew and sold Spur Interactive, a strategic marketing agency that specialized in digital marketing and advertising. In this role Steve planned and managed digital campaigns for more than 25 brands, including FedEx Office, Continental Airlines and ConocoPhillips, to name a few.
Steve is a thought leader and expert practitioner in online media measurement and attribution. Since 2006, Steve’s team has been on the cutting edge of analyzing customer engagement and quantifying the impact of display, search, email, social and other online media in creating awareness, consideration and preference for brands.
Steve is an accomplished industry speaker and contributing author. Steve recently spoke at Ad-Tech, OMMA Global, IAB Mixx, Search Engine Strategies, OMMA Metrics, Online Marketing Summit and the eMetrics Optimization Summit. Steve has been featured in MediaPost, iMedia Connection, Marketing News, PR Week, Fortune.com and CNN.com. Steve shares insights and case studies on the Encore blog.
Steve earned an MBA from Harvard Business School and a BBA from the University of Oklahoma. You can connect with Steve on LinkedIn, Facebook and Twitter.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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