Home Authors Posts by Stephen Upstone

Stephen Upstone

Stephen Upstone
5 POSTS 0 COMMENTS
Stephen Upstone co-founded LoopMe in 2012, with the aim of using AI and mobile data to close the client feedback loop and transform brand advertising. He has over 15 years' experience in artificial intelligence and mobile advertising, having held senior positions at Touch Clarity and Velti. Stephen is currently Chairman Emeritus of the MMA UK.

Follow Us

8,889FollowersFollow

spotlight

Understanding Customer Data Platforms

Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.” The evolution of CDPs...