Home Authors Posts by Stephen Upstone

Stephen Upstone

Stephen Upstone
5 POSTS 0 COMMENTS
Stephen Upstone co-founded LoopMe in 2012, with the aim of using AI and mobile data to close the client feedback loop and transform brand advertising. He has over 15 years' experience in artificial intelligence and mobile advertising, having held senior positions at Touch Clarity and Velti. Stephen is currently Chairman Emeritus of the MMA UK.

Follow Us

8,889FollowersFollow

spotlight

Q&A with Mark Popkiewicz: Ad Fatigue, Viewer Engagement and the Future of TV Advertising

What is Mirriad? How does In-Video advertising work? The way consumers view content has changed, as the rise of SVOD and OTT platforms have ushered in a new era for TV. This is challenging the overall economics of video entertainment and disrupting the video advertising...