Stephen Upstone co-founded LoopMe in 2012, with the aim of using AI and mobile data to close the client feedback loop and transform brand advertising. He has over 15 years' experience in artificial intelligence and mobile advertising, having held senior positions at Touch Clarity and Velti. Stephen is currently Chairman Emeritus of the MMA UK.
Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.”
The evolution of CDPs...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.