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More articles by Stephen Cravens
- Everything You Wanted to Know About Call Tracking (But Were Afraid to Ask) January 7th 2011
- What’s Yext for Call Tracking December 30th 2010
- Warming Up to Call Measurement August 17th 2010
- Call-Tracking: Choosing the Right Breed May 12th 2010
- The Problems With Proxies April 26th 2010
Stephen Cravens
Everything You Wanted to Know About Call Tracking (But Were Afraid to Ask)
ADOTAS – With so much in the mediascape about what marketing tools are now at your disposal, I thought it’d be fun to take a minute to pick one and wax tactical about how best to use it. Specifically, I deal in the world of call tracking, which means daily conversations [...] More...
What’s Yext for Call Tracking
ADOTAS – The Wall Street Journal broke the story of Yext Tags last night after much anticipation from the local search community. Yext will now provide a sales force and a dashboard for small businesses to add highlighted map dots with ad copy (my term) in the map section of [...] More...
Warming Up to Call Measurement
ADOTAS – Website specialists have gotten really good, testing and optimizing their way into creating well-oiled checkout machines. The scalability of the digital storefront makes MBAs and scrappy entrepreneurs alike sing in perfect harmony. The part of our brain that loves completeness admires the elegance of analyzing online conversions. There is [...] More...
Call-Tracking: Choosing the Right Breed
ADOTAS – Advertisers are initially drawn to the idea of call tracking because of the prospect of eliminating wasteful spending on ads that are not working. Companies can measure the number of responses an ad generates to gauge which types of media (or which providers) are producing the highest rates [...] More...
The Problems With Proxies
It’s a big world out there for those of us in the ADOTAS community who want to measure offline conversions. More and more businesses are pushing money into search advertising and other online marketing vehicles, but they’re not able to accurately evaluate the effectiveness of the campaign with a simple [...] More...
Deceived by Analytics!
ADOTAS – The proliferation of SEM specialists highlights the importance of being smart about paid search. Success in getting the most out of your budget requires continuous analysis of conversion data. Dealer Marketing‘s Michael Sweigart gives his take in the “Top 10 Ways to Waste Your Automotive Search Engine Marketing Budget.” [...] More...
The 6.5 Commandments of Displaying Phone Numbers
ADOTAS – David Mihm started an interesting conversation about the pros and cons of using call measurement numbers on an advertiser’s website, ultimately suggesting that maybe the advantages aren’t worth the risk of jeopardizing the advertiser’s organic search rankings. This is a valid concern, but a properly-constructed dynamic website tracking number [...] More...
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- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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