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More articles by Stephanie Kaplan
- HP Gets Young, Groovy and Personal with mtvU’s “Meet or Delete” May 24th 2006
- Cube Fabulous Shakes Doldrums of Cubicle Life May 22nd 2006
- In the Ever-Changing World of Targeting, What is an Advertiser to Do? May 15th 2006
- Elli the Elephant Takes GE Online With a Thump May 15th 2006
- How About an E-Reader with Your Morning Cup o’ Joe? May 1st 2006
Stephanie Kaplan
Network Neutrality Takes On ‘Net Neutrality
Three weeks ago, I wrote an article questioning the merits of Senator Ron Wyden’s Internet Non-Discrimination Act and Net neutrality. On Monday, March 27, Texas Republican Representative Joe Barton introduced a network neutrality bill that addresses neutrality issues specifically for broadband providers, which can be read at this PDF link. The [...] More...
A Perfectly Pink Campaign for Perfectly Sweet Girls
In the evolving world of children’s toys, MGA Entertainment has launched a perfectly pink interactive world to support its line of Soda Pop Girl dolls. Enlighten, who also created the site for MGA’s Rescue Pets, is the agency behind this online candy land, which markets the dolls as the sweet [...] More...
Consumer Choice Ads May Not Yield Advertising Boom
The Pittsburg Post Gazette reported last week about a new online advertising technology that will let consumers choose which ads they view on the Web. The article examines the new software that start-up MSpoke, Inc. is releasing to help online publishers increase their already booming online advertising revenue by [...] More...
Internet Non-Discrimination Act: Friend or Foe?
Just a week after Adotas reported political group Moveon.org’s assault on AOL’s certified email service that would get around spam filters and deliver messages directly to subscribers, Senator Ron Wyden (D-Oregon) introduced the Internet Non-Discrimination Act of 2006 on March 2. The purpose of the Act is “to ensure and [...] More...
Oscar Advertisers Need to Step it Up Online
There has been much discussion recently about whether this year’s Academy Awards ceremony, which airs this Sunday, March 5 on ABC, is going to be the advertising powerhouse of the past. Many have speculated that this year’s awards show will not draw as many viewers because the film nominees are [...] More...
Cell Phone Shopping Roams into the Future
Do you ever wonder what influences the buying choices you make online? Shopping online has become the choice purchasing vehicle for many people regardless of what they are buying. Next time you are shopping for the latest tech gadget or fashion trend, take some time to notice how your favorite [...] More...
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Latest News
- Sense Networks Releases New Predictive Mobile Ad Targeting Services May 23rd 2012 ADOTAS – Mobile location data/services provider Sense Networks announced today a [...] more »
- Marketo Takes Marketing Automation to Social Media May 23rd 2012 ADOTAS – At a point when Facebook’s flop of an [...] more »
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof May 23rd 2012 ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its [...] more »
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets: [...] benign “pocket dial” or “accidental call,” call spammers explain why click-to-call ads can receive as
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- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
